The Levels of Planning

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The three levels of planning are strategic planning, tactical planning and operational planning. Strategic planning is the highest-level planning. Strategic plans include the organization's overall objectives, allocation of resources on a broad level and the structure of the organization. Some examples might be the decision to become a world leader in the toaster oven market. A tactical plan focuses on how the strategic plan will be implemented. So for example, the company at this level would make decisions as to how many markets it will enter with its toaster ovens, whether it wants to sell just one oven or a whole range, and what sorts of prices and features it should offer. The final level, the operational planning level, is where day-to-day decisions are made. SO for example a factory production manager might look at the sales reports and determine who many of each type of toaster oven will be made next week. A business' mission is essentially the purpose that the organization has. The mission is why the organization exists, in other words. As such, a mission statement should make it clear to the reader what the company does, why it does it, how it does it, and possibly even what it hopes to accomplish in doing it. For example the mission statement of FedEx is: "FedEx Corporation will produce superior financial returns for its shareowners by providing high value-added logistics, transportation and related business services through focused operating
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