The Limitations Of Apple

Apple is an American multinational corporation which designs, manufactures and markets a range of consumer electronics and software products (Apple Inc., 2008). At the end of last fiscal year, Apple’s worldwide annual sales amounted to $32.5 billion, an increase of 35% from 2007 (Apple Inc., 2008). Not surprisingly then, was Apple voted America’s most admired company, also topping the global survey (Fortune,

By making their products differentiated from the competition, Apple can establish their own price. Apple believes that people will pay some more money if they know that what they are buying is better and more reliable. That is also the reason why Apple sells the same products all over the world, making no selection or differentiation depending on where the market takes place. The high costs of Apple’s products are the one of the reasons why Apple Inc. preferred to be

Apple is a global company represented in many parts of the world, but born in the United States by computer wizards by the names of Steve Jobs and Steve Wozniak who founded the company back in 1976 (Capon, 2008). The organization deals with the design and sale of computer hardware, software and offers tech support to its customers. Examples of the hardware the company manufactures and sells include mobile phones, personal computers, iPads, tablets and iTunes with associated brands, like the MacBook and iPhones that represent Apple’s driving force towards its success. It is recognized as a brand leader in consumer electronics by the world in terms of quality and customer satisfaction and despite the wide product range, Apple manages each product in a distinct way that is a single business unit (Mittan, 2010).

Apple Inc. is a well-known computer manufacturer, smartphone and digital devices device maker. Company have made strong roots in the computing market since its beginning its’ all, because of its maintained quality which have been continuously

At the other side, the great number of competitors with similar product specification and the birth of Internet are also strengthening the bargaining power of final consumers. This limits the ability for Apple set price too high.

Apple (NASDAQ:AAPL) has emerged as the dominant global manufacturer and marketer of advanced personal computer, desktop and consumer electronics products including the iPod, iTouch and iPhone Series of MP3, tablet PC and smartphone products. Apple's innovative approach to new product development requires intensive coordination and confidentiality on the part of suppliers, as the company will often move quickly from market test to launch in a matter of weeks. The speed and agility Apple moves with is exceptional given its size and the highly competitive nature of the industries it competes in as well (Franke, Schreier, 2010). While best known for its personal computers, MP3 players, tablet PCs and smartphones, Apple is also a leading innovator in the area of systems development and operating systems as well (Apple Investor Relations, 2012).

The multi billion-dollar corporation, Apple Inc., designs and manufactures some of today’s highest technological gizmos and gadgets. Among their best known products are the Apple and Macintosh computers, iPods, iTunes, iPhones and iPads. Apple is one of the most powerful and influential high tech companies in the world. The success of Apple Inc. stems from the innovation and visions of co-founder and entrepreneur, Steve Jobs, the excellence of the stylish, user-friendly products, and the ability to create innovative products that consumer’s desire.

Apple, Inc. offers a wide variety of technological products and services. The Apple products and services are considered to be high quality and very unique. Two of Apple’s top products and services are the iPhone and the iTunes. These top products have helped Apple reach its peak in performance and sales (Halliday, 2011).

Apple prides itself on offering innovative technology to a society that has become dependent on it. In markets inundated with companies offering similar products and services, Apple has had to rise above and distinguish itself from the masses. While their products have a cultivated a devoted-customer following (our family is one of them), their organization and the values it espouses are what will help them to remain a relevant and successful company in the tech world.

Apple is a leading innovator in countless technological markets, which includes the computer market, tablet market, smartphone market and the MP3 market. Being a leader in these industries comes with many challenges due to the number of competitors in each of the markets. Their main competitors are HP and Dell when it comes to the computer industry. Samsung, Google, HP and Dell are also primary competition in the tablet market. Apple was by far the leader in the smartphone industry, however Google’s Android and Samsung’s Galaxy are becoming increasingly popular and they have become Apples main competition. Apple brought MP3 players to a whole new spectrum when the iPod was introduced; however the iPad 's main competition is Apple 's very own iPhone because of the iPhones music playing capabilities. In order for Apple to stay the leader in all these industries they must constantly be innovating and differentiating their products from their competitors.

Nowadays, Apple has positioned itself to be an innovator in the personal computer industry and Apple has developed by offering modern products compared to its competitors. According to Apple’s mission statement last year, “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App store, and is defining the future of mobile media and computing devices with iPad.” (Business Management,

Diversity in products and their prices helps Apple remain an inelastic company, regarding their demand. If a price rises for one of their products, there is sure to be another product that moves into that previous product’s price range that is still comparable in design and quality. There will always be people to buy the more expensive items not only because of Apple’s positive brand recognition and loyalty, but because Apple consistently produces quality and innovative products; including, if Apple finds a defect or fault, they fix the problem for free or replace the product altogether.

Apple Inc. is globally renowned as one of the leading companies, especially for its specialization in the personal computers and consumer electronics industry. The company is most well-known for the iPod, a digital music player and Macintosh, a personal computer released in 1984.

Apple Inc. is the most revered corporation of the USA, both in terms of brand equity and market capitalization. The company’s international competitive strategy is focused on the innovative product development, which Apple controls through its eight business segments: Portables, Desktops, iPads, iPhones, Music related products and services, peripherals and hardware (Lam et al. 2005).

The main function of Apple Inc is the development of personal computers and its related software. It also offers network solutions and other related accessories that boost the operations of the PCs. The United States in the main operating place for the company as the company offers its portfolio composed of the Mac computing system, iPods, iPhones, iPads, and the specific servers. The operations of Apple Inc have been narrowed down so as to appeal to a specific group of people with the need for effective personal computers. This has boosted the corporate reputation of the company since it creates a strong relationship between the product sales of the organization. Apple Inc has great portrayal of leadership that is effective to the public. This creates credibility for the company and its brand hence leading to company that is focused at satisfying the needs of the customers. The stylish products of the company identify with the selected target group of Apple Inc (“Operating environment“, 2011, para. 3).