The Look In Steven Greenhouse's Going For The Look

In her arguments, Berry uses Clarks’ and Sorel’s modern advertisement to describe the more realistic descriptions of beauty standards. I found Berry’s argument quite convincing because of her example of anti-women shunning adverting. In Clarks’ ad, they promote a

The claim presented in the article is how ads often set unrealistic beauty standards, and how the author encourages them to “break free” from these standards by giving two examples on how ads should be compelled.

This example is an appropriate for the critical analysis because it displays a situation where attractiveness is related directly to the job. The Hooters example is relevant because the uniforms female employees are required to wear proves to the requirement of an attractive appearance in the workplace. We can easily imagine that the uniforms are intentionally sexualized, which in fact they

These personal aspects are important, as employers want to employ people that the customer will

In the society we all live in today, where outside beauty is emphasized more than inner beauty, businesses have realized how to utilize that view to their own benefit They have looked at trends and realized that it is profitable to hire those with outer beauty. However, since certain businesses are only hiring certain ethnicities in order to project that image, it has been questioned whether these businesses are discriminating. In the article, Going for the Look, but Risking Discrimination, it says that " hiring attractive people is not necessarily illegal, but discriminating on the basis of age, sex, and ethnicity is." The companies cannot help it that only certain types of people fit their marketing image and their hiring strategies are

Today’s jobseeker has tough competition. In our text book readings “Judging by the Cover” (657-658), Bonny Gainley begins the argument of the paper by stating that job seekers must be careful when they make personal choices that initially will affect their chances of entering the workplace. People have a need to be accepted by others just the way they are, in the same way people continue to say, “you can’t judge a book by its cover”, yet people do based solely on their personal appearances. That goes for businesses as well, “[t]he bottom line is that businesses exist to make money. Whether it seems fair or not, most employers do care about the personal appearances of the people they hire because those people represent the business to its customers”.

Have you ever wondered what it would be like to be the center of attention? Cameron Russell, the speaker of, “Looks aren’t everything. Believe me, I’m a model,” related to this in every shape and form. According to Russell, she is pretty because in her industry pretty is defined by being a tall beautiful white woman. She is what every little girl dreams of being. In Cameron Russel’s ted talk she states that she gets things she doesn’t deserve because she is a beautiful, stunning white woman.

“Judging by the Cover,” is an essay written in 2003 by Bonny Gainley who is a consultant, speaker, and author. It originally appeared in an opinion column in a Colorado newspaper. Although non-discriminatory, she believes that people project messages about themselves with their appearance. This essay seems to be intended for recent graduates and young job seekers. The main point that she tries to explain to the reader is that even though our family and friends may accept us for who we are, employers may not.

The stores attracted customers with “physical attractiveness” of the store employees and quite clearly there is an argument of unconscious bias in the practice of hiring employees based on physical attractiveness as considered by Shahani-Denning (2003) in the study. Although numerous lawsuits under employment legislation were filed, most of them were based on conscious discrimination and quite interestingly there are no laws governing discriminatory practices under hiring based on “physical attractiveness”. However the brand image of Abercrombie and Fitch is dependent on the outward projection of physical appearance and hence there is a rationale for the argument of hiring physically attractive store staff to attract more

Personally I see this world of salesmanship and such value being put on image everyday in the world of business. Sad but true, that many employers hire first off based on what that candidate looks like as they walk up to the interview room. Image without substance; what ever happened to what that

Wolf discusses the effect that these standards are having on women in the workplace. A woman’s beauty, or lack of it, can be used against her. In 1986, Mechelle Vinson lost a sexual harassment case. “Vinson was young and ‘beautiful’ and carefully dressed. The district court ruled that her appearance counted against her.” (Wolf 38) “In Hopkins v. Price-Waterhouse, Ms. Hopkins was denied a partnership because she needed to learn to ‘walk more femininely, talk more femininely, dress more femininely,’ and ‘wear makeup’.” She brought in more business than any other employee. (Wolf 39)

Cann, A., Siegfried, W., & Pearce, L. (1981). Forced attention to specific applicant qualifications: Impact on physical attractiveness and sex of applicant biases. The Journal of Personnel Psychology, 34, 65-66.

Lookism is a more and more pressing problem for companies and corporations, that strive to create an equal opportunities work space. The definition of lookism is “bias or discrimination against individuals on the basis of appearance, often unconscious.” This discrimination refers to both people who are not perceived as attractive and those who have to deal with the stereotypes connected to being exceptionally good-looking.

The article “Beauty and the Labor Market” by Daniel S. Hamermesh and Jeff E. Biddle examines the economics of discrimination in the labour market based on looks and the relationship that exists between beauty and labour market earnings. Analyzing, results from several studies, data from various empirical research and surveys; the article identifies the source of earnings differentials related to looks in six distinct and detailed sections.

A consequence of such a display is the employers perceive that they are buying a product, they choose women based on appearance and race rather than skills and that they purchasing the whole women as piece of property to do as they please with. (Good Women “Ready to Go”: Labor Brokers and the Transnational Maid Trade p.12).