The Los Angeles Tribune Is Big Deal

864 Words4 Pages
For decades, the Los Angeles Tribune was big deal in Los Angeles. The emergence of the internet and of video news blogs and e-commerce have lessened the importance of printed media and really increased competition in the newspaper division. Problems such as the increased cost of paper, and an older customer based have affected the importance of the Los Angeles Tribune. Also with the decreasing advertisement revenue, these have caused the paper to rethink its goals.
Rising Cost of Paper “The Los Angeles Times is the largest metropolitan daily newspaper in the country, with a circulation of 1.5 million Monday through Saturday and 2.6 million on Sunday, more than 22 million unique website visitors monthly, and a combined print and
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One sheet of paper uses 13 oz. of water. One ton of paper can use 19,075 gallons of waste water. In 2003, paper accounted for 35% of total discarded material. One ton of paper produces 2,278 lbs. of solid waste. We have lost 95% of our forest, 16% of the tree fiber is used to make paper. 4281 acres of rainforest vanish every hour worldwide. Three tons of wood equals one ton of paper. A single mature tree produces enough oxygen for two humans. So instead of only money loss for these newspaper companies, think of what else is rising (Urban, n.d.). One strategy would be to cut back to only a weekend paper and let the internet take over since it already has.
Aging Customer Base I do not know about you, but our baby boomers are the most known for still reading the newspaper only because a lot of them still cannot adapt to the computerized world. Citizens that are somewhat uneducated, unemployed, live in rural areas, new to the area, younger than 20 or older than 60, have isolated themselves from social activities and social communications, and are strongly committed to a specific political party (Wanta & Yu-Wei & Yi-Chen, 1995). That information still fits to this day. The most interesting part is that the ones who really read the newspapers are the business people. For instance, “The Wall Street Journal is read by people who run the country, the Washington Post is read by people who think they run the
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