The Magic White Suit

Melissa Rubin, a student attending Hofstra University, wrote an analysis called, Advertisements R Us. She evaluates a Coca-Cola ad in 1950, and endeavors into how advertisers persuade their audiences to buy their product. She then discusses the background of the company and further explains the relevance of the culture of the fifties and how it varies from modern society. Rubin ultimately concludes with the overall message Coca-Cola is conveying about their company to their consumers In the first paragraph of Rubin’s analysis, she discloses the secrets of advertising.

Everybody nowadays wear what they like to wear in public. They do not care about how other people think of their dress. Besides, it is people’s rights to dress themselves freely. However, in the story A&P, written by John Updike, people tend to be more conservative about dressing. The story happens in 1961 in a small town of northern Boston. At that time, people value conformity as their social norm. Main character Sammy works in A&P, and he despises people who act the same. One day, three girls come to the store, and they get insulted by manager Lengel because they just wear bathing suits. Sammy quits the job in A&P because he tries to defend for the girls. In fact, he is motivated by the girls to go against the social norm. After he witnesses

If you take notice of the clothing that the people in these advertisements are wearing than you will notice that their physical appearances are also contributing to the message that the advertisement is trying to convey. The images will make us look at ourselves and compare our physical appearances to theirs, which adds on to the guilt factor that the company is trying to make us feel. Everything that is going on in the image is adding on to the emotions that they want us to feel. The appearance of the people especially makes us feel that way. The writing on the image does that as well, it compares the cost of our luxuries and the cost of their necessities to live and puts It right there in front of our eyes.

By adding historical context into her writing, Rubin explains the attitudes and conditions that were present during the 1950s, and how Coke used these attitudes and conditions to promote their product and symbolize it with optimism and energy, as well as target their product towards the highest valued group of people at that time. For example, Rubin points out how the vast majority of people in the ad are white males dresses as service men, blue collar workers, and business men. Also, Rubin points out that because of the war this was the largest, and highest valued group of people in America. By including this information into her writing, it helps support her claims about how Coke uses the ad to effectively promote its product to the most profitable demographic in the

"A Darker Shade of Magic", written by V.E. Schwab, tells the story of a Kell, an "antari" - someone who is able to cast magic using blood. In Kell's world, there are multiple Londons - grey, red, white, and black. Kell uses his magic to travel between these worlds, which have relatively the same structure but are wildly different, especially in the amount of magic and the way it is handled. One day, when Kell is out and about doing work for the royal family of Red London (the London he belongs to), he falls into possession of a powerful and dangerous talisman from the elusive Black London. After returning to Red London, unwittingly in possession of such a dangerous thing, Kell meets a pirate girl named Lila, who steals the talisman from him.

Although fans are already looking forward to seeing Benedict Cumberbatch play the Sorcerer Supreme in Doctor Strange, there are still some people who are unconvinced about the casting of Tilda Swinton as The Ancient One. There have even been claims of “whitewashing” character that is depicted as an Asian man in the comic books. Now Swinton has spoken up about the controversy, stating that her version of Stephen Strange’s mentor is “not an Asian character!”

In “Soft-Soaping Empire: Commodity Racism and Imperial Advertising” the author Anne McClintock argues, that due to the social discourse that occurred in Victorian England, resulted in the emergence of commodities in capitalism. McClintock uses advertising in the soap industry of that time, to investigate the marketing, production, and distribution that has contributed to the evolutionary racism and imperial power that has influenced media for generations. In the chapter, McClintock takes apart district and common fetishes that were reoccurring in soap advertising by taking examples for Pear and the Monkey Brand Soap through identifying signifiers such as the soap itself, white clothing, mirrors, and monkeys. The soap itself is portrayed as a “reformation allegory whereby the purification of the domestic body becomes a metaphor for the regeneration of the body politic”. The ad McClintock addresses suggested that the soap brought about the fantasy of racialized groups and minorities being able to free themselves from the stigma attached to the colour of their skin. Many times, these advertisements, white children, women and soap which constructed the idea of purity, social success, and whiteness to be one. The monkey fetish symbolizes the “Western discourse on the borders of social limit, marketing the place of a contradiction in social value”. The use of the primate body ensures that order in society remains, and normalizing

Within contemporary culture looking at sexuality and pornography from 1970’s and contrasting it to current context of North America society, we will explore culture through the act of visualization of mediated images.(Contributor) Fashion imagery has become increasingly provocative during this time period there has been a line between contemporary eroticism and pornographic images. In the past few decades the fashion industry has capitalized off of the over-sexualization of the female form in order to promote consumption of products by using advertisements. The designer Tom Ford is an example of this, his advertisements such as (fig.1) you can see two figures in the scene, one is of a naked female ironing the mans pants, while the man is

the intended audience of these advertisements, these 1930’s Woodbury ads contained images of nude women – a first for the industry (Reichert 97). Instead of using nude women to attract men, Woodbury used the women in the ads to show other women how they could and should look naked. They attempted to dictate the ideal 1930s female body, yet in comparison to previous eras, Woodbury women actually addressed the full female form, sans clothing. The nude woman in the advertisement reveals that she is comfortable with her body as well as the “serious sex appeal” that was popular in the 30s (Mulvey 93). Back then, just as they do now, advertisements “define what is sexy and, more important, who is sexy” (Kilbourne 260). In this ad, the body is not

Immediately after the commercial begins, the viewer is introduced to two middle age white men. The men are wearing overalls and lumberjack style shirts with a trucker’s hat and construction boots. They also carry a large backpack with old canteens hanging off the side and a hunting gun. Their main facial features include gaps in their yellow teeth. The appearance of the two men further exemplifies the characterization of the backwards southerner who are uneducated and unsophisticated. The presence of the gun is part of the masculinity that the advertisement seeks to portray. Further into the advertisement, the viewer sees that the men are wearing wedding bands but there is no presence of a female character. This plays into the common theme of old family dynamics in the South as the women are typically at home taking care of the children while the men are out hunting. The appearance of the two white men portrays the false realism of southern masculinity and family dynamic that the advertisement seeks to exemplify about the

The statement they used has some pros and cons that help bolster its effectiveness. To them it is pretty clear, if you wear a suit on a regular occasion it does not look like you will purchasing Levi jeans anytime soon. On the other hand, if you are a more traditional American and enjoy the country lifestyle this ad probably made you chuckle. It is well known that country people and city people do not get along very well. Country citizens get called "hicks," while city folks are called "rich and snobby." This traditional advertisement will lean towards the citizens that either live in a country setting, or enjoy a country

especially with women. Hair styles began to change, as well as clothing, footwear, and cosmetics. During the 19th century new styles in clothing hit middle class status. The dark suit, in depression shades of black and grey’s for men commanded attention, responsibility, and respectability. The sailor suit became an essential uniform for the young middle-class adults and boys.

Every company wants to have fresh ideas for their ad campaigns, to draw in their audience. Sisley attempted to draw the consumer in using an advertisement that depicted two women participating in illicit behaviors. The advertisement may have been considered humorous, had it not been so vulgar. Sisley’s attempt at reeling the consumer in resulted in an effect that definitely caught the eyes of their targeted audience, but not in a way that could be considered positive. Is fashion, an addictive and destructive vice, destroying its intended and targeted audience; the consumer?

Advertising.Lubbock: Texas Tech University Press, 2004. Web. Costume Society of America series; Costume Society of America

     Often regarded as a leader in the multinational marketing industry, United Colors of Benetton continues to face the challenge of effectively marketing clothes across racial, cultural, and religious borders. Renowned for using social issued-themed pictures to promote its brand, Benetton has strayed from traditional marketing techniques to provide customers with an idea of the many issues that plaque societies from continent to continent. This unique approach has been met with extreme emotions, and people have both praised and damned the Benetton advertisements. Although the advertisements often are considered controversial, photographs that feature such images as human suffering and sexual organs continue to