The Magic White Suit

By adding historical context into her writing, Rubin explains the attitudes and conditions that were present during the 1950s, and how Coke used these attitudes and conditions to promote their product and symbolize it with optimism and energy, as well as target their product towards the highest valued group of people at that time. For example, Rubin points out how the vast majority of people in the ad are white males dresses as service men, blue collar workers, and business men. Also, Rubin points out that because of the war this was the largest, and highest valued group of people in America. By including this information into her writing, it helps support her claims about how Coke uses the ad to effectively promote its product to the most profitable demographic in the

Everybody nowadays wear what they like to wear in public. They do not care about how other people think of their dress. Besides, it is people’s rights to dress themselves freely. However, in the story A&P, written by John Updike, people tend to be more conservative about dressing. The story happens in 1961 in a small town of northern Boston. At that time, people value conformity as their social norm. Main character Sammy works in A&P, and he despises people who act the same. One day, three girls come to the store, and they get insulted by manager Lengel because they just wear bathing suits. Sammy quits the job in A&P because he tries to defend for the girls. In fact, he is motivated by the girls to go against the social norm. After he witnesses

Every company wants to have fresh ideas for their ad campaigns, to draw in their audience. Sisley attempted to draw the consumer in using an advertisement that depicted two women participating in illicit behaviors. The advertisement may have been considered humorous, had it not been so vulgar. Sisley’s attempt at reeling the consumer in resulted in an effect that definitely caught the eyes of their targeted audience, but not in a way that could be considered positive. Is fashion, an addictive and destructive vice, destroying its intended and targeted audience; the consumer?

If you take notice of the clothing that the people in these advertisements are wearing than you will notice that their physical appearances are also contributing to the message that the advertisement is trying to convey. The images will make us look at ourselves and compare our physical appearances to theirs, which adds on to the guilt factor that the company is trying to make us feel. Everything that is going on in the image is adding on to the emotions that they want us to feel. The appearance of the people especially makes us feel that way. The writing on the image does that as well, it compares the cost of our luxuries and the cost of their necessities to live and puts It right there in front of our eyes.

Melissa Rubin, a student attending Hofstra University, wrote an analysis called, Advertisements R Us. She evaluates a Coca-Cola ad in 1950, and endeavors into how advertisers persuade their audiences to buy their product. She then discusses the background of the company and further explains the relevance of the culture of the fifties and how it varies from modern society. Rubin ultimately concludes with the overall message Coca-Cola is conveying about their company to their consumers In the first paragraph of Rubin’s analysis, she discloses the secrets of advertising.

The infamous Dutch men’s formal wear company Suit Supply is continually raising controversy in their campaigning. The fall 2010 campaign, accurately titled Shameless, advertised on the Suit Supply website and in the Westfield Suit Supply store windows suggests that dapper men, can score maximum attention with pulchritudinous women. The advertisement showing a male, well-dressed, looking up the dress of his female company. The company is using a “sex sells” attempt to amplify sales of suits to men. The use of women by Suit Supply in the Shameless campaign follows in the footsteps of other menswear company trying to use the sex driven mindset of men to sell clothing.

Imagine life in 1940; a time of gangsters and the pop of fashion. Clothing was becoming a sign of wealth and social status. The more extravagant clothing you owned the higher you were in society. Women decided that being covered from head to toe with jewelry and diamonds and expensive cloth was “high

Although fans are already looking forward to seeing Benedict Cumberbatch play the Sorcerer Supreme in Doctor Strange, there are still some people who are unconvinced about the casting of Tilda Swinton as The Ancient One. There have even been claims of “whitewashing” character that is depicted as an Asian man in the comic books. Now Swinton has spoken up about the controversy, stating that her version of Stephen Strange’s mentor is “not an Asian character!”

"A Darker Shade of Magic", written by V.E. Schwab, tells the story of a Kell, an "antari" - someone who is able to cast magic using blood. In Kell's world, there are multiple Londons - grey, red, white, and black. Kell uses his magic to travel between these worlds, which have relatively the same structure but are wildly different, especially in the amount of magic and the way it is handled. One day, when Kell is out and about doing work for the royal family of Red London (the London he belongs to), he falls into possession of a powerful and dangerous talisman from the elusive Black London. After returning to Red London, unwittingly in possession of such a dangerous thing, Kell meets a pirate girl named Lila, who steals the talisman from him.

Immediately after the commercial begins, the viewer is introduced to two middle age white men. The men are wearing overalls and lumberjack style shirts with a trucker’s hat and construction boots. They also carry a large backpack with old canteens hanging off the side and a hunting gun. Their main facial features include gaps in their yellow teeth. The appearance of the two men further exemplifies the characterization of the backwards southerner who are uneducated and unsophisticated. The presence of the gun is part of the masculinity that the advertisement seeks to portray. Further into the advertisement, the viewer sees that the men are wearing wedding bands but there is no presence of a female character. This plays into the common theme of old family dynamics in the South as the women are typically at home taking care of the children while the men are out hunting. The appearance of the two white men portrays the false realism of southern masculinity and family dynamic that the advertisement seeks to exemplify about the

especially with women. Hair styles began to change, as well as clothing, footwear, and cosmetics. During the 19th century new styles in clothing hit middle class status. The dark suit, in depression shades of black and grey’s for men commanded attention, responsibility, and respectability. The sailor suit became an essential uniform for the young middle-class adults and boys.

The statement they used has some pros and cons that help bolster its effectiveness. To them it is pretty clear, if you wear a suit on a regular occasion it does not look like you will purchasing Levi jeans anytime soon. On the other hand, if you are a more traditional American and enjoy the country lifestyle this ad probably made you chuckle. It is well known that country people and city people do not get along very well. Country citizens get called "hicks," while city folks are called "rich and snobby." This traditional advertisement will lean towards the citizens that either live in a country setting, or enjoy a country

the intended audience of these advertisements, these 1930’s Woodbury ads contained images of nude women – a first for the industry (Reichert 97). Instead of using nude women to attract men, Woodbury used the women in the ads to show other women how they could and should look naked. They attempted to dictate the ideal 1930s female body, yet in comparison to previous eras, Woodbury women actually addressed the full female form, sans clothing. The nude woman in the advertisement reveals that she is comfortable with her body as well as the “serious sex appeal” that was popular in the 30s (Mulvey 93). Back then, just as they do now, advertisements “define what is sexy and, more important, who is sexy” (Kilbourne 260). In this ad, the body is not

Advertising.Lubbock: Texas Tech University Press, 2004. Web. Costume Society of America series; Costume Society of America

In today's society, we are bombarded with images telling us how to dress, think, act, and behave. As Ed Norton in the movie Fight Club says while looking at a Calvin Klein underwear ad, "is that how real men are supposed to look?" I decided to search for an ad that can be seen as controversial or even disturbing at that, and I was lucky enough to come across a Jimmy Choo ad in W magazine.