The Magic Word Moral

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The Word “moral” According to Danielle Paquette, author of “The Magic Word This Researcher Says Can Get People to Agree with You”, the word “moral” has more power than tradition or practicality. Paquette writes, “According to new research, a perception of morality strengthens an argument, giving it more sway than opinions based on tradition or practicality.” (Paquette 1-2). The study Paquette is referring to is from the Journal of Experimental Social Psychology. Andrew Luttrell, a doctoral student from Ohio State, believes “people or causes we most admire share a common trait: They’re connected to our sense of morality,” (Paquette 2). In order to see if a person’s viewpoint gets stronger or is immune to opposing ideas when one states it is moral, Luttrell and other researchers set out to conduct several experiments. In the first experiment, the researchers presented to the students, information about a fake new senior exam policy. After that, the participants were told to write down their thoughts about the new policy and were then given feedback on whether they were more moral or traditional. Those who were told that their thoughts reflected morality were more likely to support the new policy. Furthermore, in experiment two, the researchers then told different…show more content…
Morality is basically what is right and wrong. Since early age, we have learned what was moral and what is not. Therefore, when we grow older, when someone claims something is moral, we believe that it is a “good” thing. As a result, many politicians utilize “moral” in order to gain support and persuade voters. Just as Luttrell stated, we grow up believing that morality is “untouchable”, making us, at first, not want to deny something that is moral. Even though I was not surprised by this article, it has taught me to look pass the “morality lens”, and not agree with something
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