The Main Aims And Objectives Of Waitrose

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Introduction: WAITROSE Ltd was found in 1904 by Wallace Wyndham Waite, Arthur Rose and David Taylor when they opened their shop in Acton (Andidas, 2003). In 1937, it was acquired by the John Lewis Partnership and its Self Service was introduced in 1951. From a small business selling grocery products, it has been built up to a network of over 300 shops known for its own historical and the quality of products. The majority of their customers are those who have stable incomes and above due to their uncompetitive price. Their key aims and objectives are to archive improvement in services and gain more profits by open new store and expand their business into the North-West. In addition, Waitrose also wants to archive more targets in the next period of time such as to motivate their staff to provide better services, which can increase levels of customer service, and develop their organic range as well as their relationships with local community In this project. In this essay, the dominant stakeholders and their main interest will be identified as well as the discussion of Waitrose 's detailed analysis. Company 's stakeholders analysis: Having joined the John Lewis Partnership (JLP) since 1937, the key stakeholders of Waitrose including the owner - John Lewis Partnership, customers, suppliers, government, campaign group and employees. In terms of being a partner of JLP, JLP is the main stakeholders for their direct connection with the profits and losses. According to JLP 's

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