The Main Causes of Low Sales and Profit at Alrai Ltd

Sales companies were set up in Taiwan and Saudi Arabia before overseas production began, albeit on a small scale, in Brazil in 1959.

Since buyers today are numerous, widely scatted and varied in their needs and buying practices thus companies need to choose what type of the customers they wish to be connected. Through the interviewed, the author has realized that the company has segmented their market based on the geographical segmentation. Based on Mr Wang, the Yili has targeted the well-developed cities like other company, for instances, Beijing, Shanghai and Guangzhou. In addition, the Yili has covered some developed cities that other companies do not enter in which provide wider market and profit return to the company. There are not many companies enter to the less developed cities because of the sales points are not centred and thus, company need to spend huge amount of money in promotion and investment of exploitation for new market. When choosing a market-coverage strategy, Mr Wang has mentioned that the company has targeted the customers from all level of buyers. From the information provided, it showed that the company used undifferentiated marketing that approached market as a whole with one market. Dairy product is a grocery thing; therefore, the Yili using undifferentiated marketing strategy to focuses on common buyer needs rather than what is different and designed to appeal to the largest number of buyers. As mentioned earlier, positioning is an

The main topic for this Extended Essay is to analyze the effectiveness of company’s market strategy. A marketing strategy can be defined as a process that helps a business to optimize the opportunities in order to complete business objectives, which mainly gain profits. It includes all basic and long-term field activities of marketing that deal with the analyzing of initial strategy, evaluation of the strategy, and making of a new strategy if the initial strategy is found to be ineffective or even might cause loss. (Homburg, Kuester and Krohmer 2009) To make sure the effectiveness of marketing strategy, its crucial to establish the right marketing mix which cover all the element needed in marketing a product. (Clark, et al. 2009)

Being a franchisee of Jergens in Lebanon, MADINA GROUP tried to launch Jergens' products into the Lebanese market, but this launching did not succeed as it was expected to be and that's because it was hard that MADINA GROUP manage all these different services and activities at one time, after all the company was growing and managing it was becoming more and more difficult and complicated, that's why we can say that the first launching was a failure in the Lebanese markets. So they decided to create a special department which will be concerned only about marketing, selling and everything related to cosmetics only, and therefore MADINA COSMETICS was born in the year 2001 trying to re-launch its Jergens products in Lebanon.

2. Al Jabr - Al-Jabr was family run entrepreneurial group which joined forces with Talke when the company needed more support to meet the increasing demands of Saudi Industry.

Developing a marketing strategy is an important tool to understand the company’s target customers. This helps to understand and communicate with the customer base and translate their needs effectively. The two major strategies of segmentation are concentration and multi-segment strategy. Concentration strategy focuses or concentrates on a set group of consumers who are limited and will use that brand. For example the manufacturers of BMW cars are concentrating on customers who prefer high-end cars and will focus their energies in the luxury segment of the car market. They will give complete attention to customers who prefer to buy the car for the status symbol and brand image that BMW carries and so the manufacturer will choose to focus all of their efforts on a single segment. If BMW chose to use a multi-segment strategy they would be marketing to every car user not for brand image alone but purposes such as cars that are used on a daily basis by the working class for mileage, reasonable pricing and other such practical aspects, this will not help BMW maintain their brand value which may be affected and diminish in value. BMW has defined its market and it’s product as a luxury brand, high-end car and that is the strategy they continue to concentrate

This report is mainly focusing on studies of marketing strategy. By analyzing and discussing the case of Zara, we will be able to have a more in depth analysis of companies and their marketing strategies.

The case study goes into informing its target market and pricing strategy, which is already discussed. This case study further

Marketing and operation management are core activities in the organization that should work together in harmony and consistency. Al-Mari company is one of the largest food stuff companies in GCC region . The relationship between marketing and operations management is maintained and fostered by the company. Marketing function include all the activities and processes directed to discover, manage and develop customer relationships by meeting customer expectations. The role of the marketing function in Al-Mari is to discover customer needs by collecting relevant information about the characteristics and features of target customers using different techniques such as market research and segmentation. The role of marketing also is to forecast the sales of the company within a certain period of time. Further, marketing is

In today’s competitive arena, marketing is the essential aspect for every organisation to identify, anticipate and satisfy customer requirements profitably as well as to achieve organisational objectives. Different companies are adopting different types of marketing strategies according to the type & size of the organisation, their products and services and existing competition in the market place. There are mainly two types of marketing strategies that are used by the different organisations.

companies and society. Iraq is one of the most countries in the world that needs this kind

            In order to solve such complexities, the solution is to implement strategic marketing approach in terms of advertisement and promotion to make the target market become aware of the existence of the product in the marketplace. In addition, strategic market planning can also be attributed as a better solution to ensure

There are various forms of marketing available to businesses today. With the advent and advances in technology, the forms of marketing have also evolved over the years. Thus,

Since 1974, the United Arab Emirates has been one of the world’s largest producers and distributors of crude oil. They are second only to Saudi Arabia, and oil profits make up over 25% of the country’s annual income (CIA World Factbook). Before oil was discovered in the 1950’s, the United Arab Emirates’s economy was reliant upon few other resources. But when these resources started to run out, the UAE’s economy experienced a small crash, resulting in major job loss. The government is now aiming to avoid a similar outcome by decreasing it’s reliance upon few resources, and creating jobs outside of oil businesses. Their efforts have been sufficient, as they have been able to take advantages of opportunities in construction, banking, and most

The United Arab Emirates (UAE) is an example of a rapid and successful development story in the