Promotion Mix Tools Essay

Truell, Allen, Milbier, & Michael (2007) said that promotion is one of the four Ps of marketing - price, product, place, and promotion. Promotion is generally thought of as a sequence of activities designed to inform and convince individuals to purchase a product, subscribe to a belief, or support a cause. All of the various tools available to marketing managers for promotional activities constitute what is known as the promotional mix. The promotional mix includes advertising, personal selling, public relations and sales promotion.

Chapter 14 Communicating Customer Value: Integrated Marketing Communication Strategy 1) A company 's total marketing communications mix consists of a special blend of advertising, sales promotion, public relations, personal selling, and direct-marketing tools that the company uses to communicate customer value and build customer relationships. This is also called ________. A) direct marketing B) integrated marketing C) the promotion mix D) competitive marketing E) target marketing Answer: C Diff: 1 Page Ref: 402 AACSB: Communication Skill: Concept Objective: 14-1 2) The use of short-term incentives to encourage the purchase or sale of a

Promotion is the means by which information about a product is communicated. It is done through advertising and Public Relations, where the company pays for, and so has control over information given to the consumer (Tesco’s Computers for schools programme). Publicity is uncontrolled and so can have a bad, as well as a good impact on a company (BP’s Gulf of Mexico’s oil spill). It is vital for businesses to have good reputations since the internet is so easily accessible to the public nowadays, and news is not so easily forgotten.

Promotion – represents all of the communications that a marketer may use in the marketplace. Promotion has four distinct elements: advertising, public relations, personal selling, and sales promotion. A certain amount of crossover occurs when promotion uses the four principal elements together, which is common in film promotion. Advertising covers any communication that is paid for, from cinema commercials, radio and internet adverts, through print media and billboards. Public relations are where the communication is not directly paid for and includes press releases, sponsorship deals, exhibitions, conferences, seminars or trade fairs, and events. Word of mouth is any apparently informal communication about the product by ordinary individuals, satisfied customers or people specifically engaged to create word of mouth momentum. Sales staff often plays an important role in word of mouth and public relations (see Product above).

A Marketing Mix is a combination of product, packaging, price, channels of distribution, advertising, promotion, and personal selling to get the product in the hands of the customer. Throughout this paper we will be discussing the 4 P 's of Marketing and provide examples of Marketing Mix. (Kyle, Bobette).

Marketingteacher.com defines "Promotion" as the tools available to the marketer for 'marketing communication'. Tools such as personal selling, public relations, advertisement, direct mail, trade fairs and exhibitions can all be used to promote your product or service. Consumers need to know the features and benefits, location and the quality of the services you have to offer. Promotion is a vital element to any business. Without successful promotion your business consumers will not know where to purchase your product or service or why your products and services are better than the competitions.

The process of raising customers’ awareness to generate sales, increase a new product acceptance, or position a certain product in the market is called promotion. It is one of the four main elements of the market mix (Product, Price, Promotion and Place).

Promotional Mix is the term used to describe a set of tools that an organisation uses to communicate effectively the benefits of its products to its

The last element to be discussed is promotion. The primary purpose of the promotion element is to affect the customer behavior in order to close the sale. Promotion includes mainly three topics: advertisement, public relations, and sales promotions. Advertisements come in many forms, such as commercials on television or radio, ads on the internet or in the newspaper, and pop-up ads on the internet. Public relations depend a lot on one 's individual personality and developing relationships with customers. Many sales promotions come in the forms of coupons, discounts, or discounts that are linked to the sales strategy.

What does the phrase marketing mix mean? What is the purpose of the marketing mix? The marketing mix is a process most organizations use to bring a product or service to market. The four Ps is a good way to define the marketing mix tool. The four Ps or four elements of the marketing mix are product, place, price, and promotion, which are used to satisfy consumers’ needs and the objectives of the organization. After a target market is selected, “…the firm must take steps to satisfy [the customers] needs” (Kerin, Hartley, & Rudelius, 2009 p. 13). The basic concept of the marketing mix is to focus on what customers want and to keep customers satisfied. Although the marketing mix is a unique way to market a product or service, satisfying the

Promotion is all about communication. The main aim of promotion is to ensure that customers are aware of the existence and positioning of products. Promotion is also used to persuade customer that the product is better than competing products and to remind customers about. Increase sales attract new customers, encourage customer loyalty, encourage trial create awareness, inform remind potential customer reassure new customer change attitudes create an image position a product, encourage brand switching to support a distribution channel.

Promotion refers to the act of communicating the benefits and value of your product to consumers. It then involves persuading general consumers to become customers of your business using methods such as advertising, direct marketing, personal selling and sales promotion

A promotion mix is the combination of sales promotion, advertising, personal selling, sales promotion as well as direct marketing tools employed by a company to communicate their value and build customer relationships. The Radisson Blu Hotels focus on individualized promotion policies so as to preserve a close connection with their customers and maintain their exclusivity. As a result, the company has moved away from mass media advertising and mass medium outlet. To achieve this, sales promotions such as coupons are sent using an online mail list where it updates customers on new product bundles and promotion of events that are happening in the hotels. The company chooses to use various distribution channels to maximize their relationship with the customers such as personal sales promotion or via the

Promotion is when a business decides which forms of communication it wants to use in their marketing plan.

Promotion is the business of communicating with the customer. Promotion raises customer awareness of a product or brand, generating sales, and creating brand loyalty and is used by companies to try and help persuade them to purchase their product. The purpose of promotion is to grow the total size of the market, sales volume, increase market share, establish and build credibility (Cheverton, 2004). Increased promotional activity is often a sign of a response to a problem such as competitive activity, it enables an organization to develop and build up a succession of messages and can be extremely cost-effective (Business Case Studies, 2016). For a company to be successful they will rely on promotion mixes (the specific mix of advertising,