The Main Objective Of The Private Sector

Amazon believes in keeping its marketing plan simple in order to be effective. Consequently, their marketing plan is based upon the 4 P’s (product, price, place, and promotion). Amazon’s product is to provide an unparalleled selection of any item that exists on the planet. Its prices are extremely competitive and often lower than traditional stores and it is more convenient for people to shop on the internet (place) than it is in a physical location. Finally, its promotion emphasizes big ideas, innovation, technology, and customer centricity, enabling it to market itself as the most convenient place for consumers to shop and satisfy their needs (Kerin & Hartley, 2015). This strategy targets

Confidentiality is the protection of information from unauthorized access. This is the assurance that information provided has not been made known to unauthorized persons, processes or devices. The application of this security service suggests information labeling and need-to-know imperatives are core aspects of the system security policy. Information, in today’s world, has value and everyone has information they wish to keep secret. Information such as credit card details, trade secrets, personal information, government documents, and many more. It was stated (Securitas Operandi™, 2008) that, we are bound to keep many secrets – corporate, staff, and personal secrets. We must keep this confidential information under wraps and earn the trust of employers, colleagues, and regulators every day. Mechanisms to enforce this include cryptography, which is, encrypting and decrypting data, access controls such as

In today’s IT world every organization has a responsibility to protect the information and sensitive data they have. Protecting data is not only responsibility of security and IT staff but every individual is involved in protecting the information. The risks to information security are not digital only, but it involves technology, people and process that an organization may have. These threats may represent the problems that are associated to complex and expensive solution, but doing nothing about these risks is not the solution.

In today’s modern society, to which a well-developed information technology has been applied, it is getting more and more inevitable to use it in our everyday life, since people can store and access to their private information in one place without difficulty. However, this is also the danger of it, as it has become much easier for a third-party to collect and steal information online. Consequently, many cautious company and institutions are aware and well prepared for the potential cyber data hack attacks. (Bennett, 1992)

Amazon focuses on global reach, putting customer first,, and extensive selection of products through its vision which is “To be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online” (Gregory 2016).

While all of these technologies have enabled exciting changes and opportunities for businesses, they have also created a unique set of challenges for business managers. Chief among all concerns about technology is the issue of information security. It seems to be almost a weekly occurrence to see a news article about yet another breach of security and loss of sensitive data. Many people will remember high profile data breaches from companies such as T.J Maxx, Boston Market, Sports Authority, and OfficeMax. In the case of T.J. Maxx, a data breach resulted in the loss of more than 45 million credit and debit card numbers. In many of these incidents, the root cause is a lack of adequate security practices within the company. The same technologies that enable managers can also be used against them. Because of this, businesses must take appropriate steps to ensure their data remains secure and their communications remain

First of all, Amazon was an early exploiter of online technologies for e-commerce, which made it one of the first online retailers. Amazon has developed a customer base of around 30 million people. Since it was founded, Amazon has been expanding its product categories. As a result, not only can customers buy almost everything they need in regular life, but also they can open their own business on Amazon. Secondly, Amazon carefully records data

The information age is the age we live in today, hence we must make sure that the use of the information readily available to many people is not abused. There are many different types of security threats to the average person, business or even government. The risks faced by individuals and entities are rising, thus measures to avoid these privacy and security breaches would be discussed accordingly assisting and allowing firms to remain, fraud free and protected.

Businesses are becoming ever more dependent on digital information and electronic transactions, and as a result face stringent data privacy compliance challenges and data security regulations. With the enterprise increasingly under threat of cyber attacks and malicious insiders, business applications and networks are now dependent on the use of digital credentials to control how users and entities access sensitive data and critical system resources.

Amazon stated its marketing approach in its 2011 annual report as “we direct customers to our websites primarily through a number of targeted online marketing channels, such as our associated program, sponsored search, portal advertising, email marketing campaigns, and other initiatives.”(Petro, 2017). Being the leader of the ecommerce industry, Amazon maintains that

Holbrook, E. (2010). The mother of all data breaches. Fore Front, 57(9), 1-3. Retrieved from http://eds.b.ebscohost.com/eds/pdfviewer/pdfviewer?vid=0&sid=ba3be2fe-248e-4be3-867c-0b7b83b50492%40sessionmgr103.

As discussed in the case study, the advertising and marketing strategy of Amazon have been focusing on how the products would gain interest from their target market and how they can be able to generate sales with their products. This is Amazon’s stronghold where it continues to yield strong sales revenue by leveraging off its excellent online shop in different locations, such as in UK and other country, strong brand name and excellent reputation among customers. Amazon has also been continuing to create affiliate websites to expand their business market among various consumers.

The objective of this case study is to outline and provide a brief overview of Amazon.com’s (Amazon) mission, strategic direction, core competencies, relied technologies and their future impact of new technologies, and how management and use of consumer data will impact future business.

Retailers have adapted to the online marketplace out of necessity and opportunity. The great recession placed many retail companies in financial hardship and while some failed, others innovated and became some of the largest companies in America such as Amazon. A recent trend is consumers are buying more products online than ever before. As a consumer, I enjoy shopping in the convenience of my home and having the items delivered to my doorstep in 48 hours or less. Global internet access continues to increase, with mobile devices and affordable internet for the home, consumers will continue to shift and buy products online rather than in retail brick and mortar locations. Online sales in the United States have increased over 250% in the last ten years, accomplishing $250.0 billion in 2012 (Tehrani, 2014). Therefore, Amazon is in a solid market position to capitalize on the future trends and booming ecommerce

Due to the rapid growth in the use of Internet and its connected tools, an enormous amount of data are being produced on a daily basis. The concept of big data arrives when we were unable to manage this huge data with traditional methods. Big data is a mechanism of capturing, storing and analyzing the big datasets and also an idea of extracting some value from it. It is very handful while determining the root causes of failures, issues and defects in near-real time, creating coupons and other sales offers according to the customers shopping patterns, detecting any suspicious and fraudulent activities in real-time. As it is very advantageous, it also has some issues. Some of the common issues can be characterized into heterogeneity, complexity, timeless, scalability and privacy. The most important and significant challenge in the big data is to preserve privacy information of the customers, employees, and the organizations. It is very sensitive and includes conceptual, technical as well as legal significance.