The Makeup Brand Covergirl

1015 Words5 Pages
When we hear “For me, for one, for all,” we generally think of the makeup brand Covergirl. Covergirl uses different phrases to get the audience familiar with the brand. The Company uses many Celebrities for their commercials and magazines like Ellen DeGeneres, Sofia Vergara, Katy Perry, and Rihanna. They tend to lure Women in by using well known attractive Celebrities, by making it seem that if you use this product you will look young and beautiful. They use Ethos, Logos, and Pathos to boost their product sales.
Covergirl is a very popular makeup brand and has been for over fifty years. To add to their credibility, Covergirl uses well-known celebrities in their advertisement campaigns to help sell their product. Celebrities influence
…show more content…
It is very common for someone to fi in and Covergirl helps that. No one wants to be that one odd ball in the group and feels left out in activities.
In addition, Covergirl also uses pathos. We know they target women because it is makeup. The products they advertise are for every woman and age in the audience. It makes sense, the older celebrities are to get older women and younger celebrities get younger women. In majority of the ads out there the companies try to diversify their product to get more sales. For example, Covergirl uses Ellen DeGeneres, Rihanna, Sofia Vergara, Queen Latifah, and Drew Barrymore to appeal different consumers. The diversity helps bring a lot more money in, rather it focusing on one set group. It helps a lot because many women have some insecurities and don’t really feel proud of their appearance. Their products also help with self-esteem. Many adolescents and adults only feel cute when they are using the products like mascara. Women may suffer from peer pressure. Their friends may threaten to stop hanging out with them because they aren’t wearing makeup. Covergirl can help with that to make women feel loved and welcomed with the people around them, but most importantly with themselves. It makes sense, the older celebrities are to get older women and younger celebrities get
Get Access