The Mall Of America By David Gueterson

In 1893, America was intimidated by France’s nationalism celebrated during their 1889 World 's Fair and decided to celebrate themselves. On May 1st, the Columbian Exposition was held in Chicago to celebrate everything that America has held sacred since the beginning of time. In the sinister non-fiction novel The Devil in the White City by Erik Larson, the haunting tale of the events that happened behind the scenes at the 1893 World’s Fair are recounted and used to analyze how society was impacted. The good reviews of this book help highlight the cultural importance of the 1893 World’s Fair, architect Daniel H. Burnham, and serial killer H.H. Holmes have on society today.

The socioeconomic significance of malls is seen through visual culture, where the mall has become a place to meet up with friends and family, on any day of the week – weekends being the busiest. Hence “the mall has become a centre of life, where the most memorable moments, holidays and birthdays are spent, dinners are held all under one roof” (Stokrocki 80). In Toronto the two largest malls I explored were the Toronto Eaton’s Centre and Yorkdale Mall – both of which included over 200 stores, eateries, rainforest cafés, and a movie theatre. However what was evident about these two malls apart from the rest included anti social behaviours despite families being grouped together. Although people were together, the sense of togetherness was plastic just like the manikins of store displays. It appeared as though families were shopping just as an excuse to go out as a “family” even though children, teens and adults would disperse into the stores of their choice and meet up at the end for a takeout meal, contacting each other through their phones. In addition to this observation included the fact that families shopping with other families or family friends were more of an exploitation of social and economic class. People being able to spend at stores like Michael Kors, Coach, Tory Burch, Abercrombie & Fitch, Lululemon, Kate Spade and many more, without worrying about going over budget meant being affluent. What really needs to be questioned is the idea that if these people spend at

In a day of, “I want it now and I’m willing to pay for it,” a shopping center has to offer a variety of stores, and also have several options. The shoe shopper will go to the place with 5 shoe stores before they go to the place with only 1. They may not realize that of the 5 available shoe stores; only 1 is in their price range, but satisfying a wider variety of consumers will help the mall broaden the shopper’s experience. But it is important to remember that shoppers are price sensitive, so not only do you need a variety of stores offering a variety of products, but you also need to be able to provide a variety of price points so you don’t limit your shopper demographics.

The book “The Other America”, written by Michael Harrington, describes poverty in America in the 1950s and 1960s, when America became one of the most affluent and advanced nations in the world. The book was written in 1962, and Harrington states that there were about 50,000,000 (about 25% of the total population) poor in America at that time. The author did extensive research with respect to the family income levels to derive the poverty numbers, and used his own observations and experiences to write this book. This book addresses the reasons for poverty, the nature of poverty, the culture of poverty, the blindness of Middle Class America with respect to poverty, and the responsibility of all Americans in addressing the issue of poverty in America.

In “Enclosed. Encyclopedic. Endured: The Mall of America,” David Guterson’s description concerning the Mall of America researches into numerous surfaces that are entrenched throughout the mall both physically and psychologically. David Guterson claims that the Mall is a psychological impact on the applicants inside. He makes this claim through his portrayals of the shopping mall’s: exterior and interior environment, the people he interviews, and the malls many titles.

Many people today arrive in the United States of America in pursuit of achieving the American Dream. What is the American Dream, and what does it mean in today 's culture? The term “American Dream” was established since the Great Depression representing Life, Liberty, and the Pursuit of Happiness; the very values this great nation was founded upon. The Dream was said to be successful if a person worked hard to achieve his/her goals. Even though prior the American Dream has been terminated however, citizens have transform it in terms of personal goals since the 1930s. Author Brandon King describes the American Dream as an, “Opportunity for each according to ability and achievement”(610). The American dream has to do with the concept of achieving success; being able to perform daily tasks to provide a brighter future for a person, and his/her family. Essentially, if you are passionate enough about what you do, success is always possible even with manageable obstacles. Although, hard work is one of the factors in achieving the American Dream, self-motivation has also made an impact. The reality is every citizen has the opportunity of achievement depending on his/her choices, and access to education.

This presentation also aims to assist the various industry players in gaining an understanding of the industry perspective so that they are fully informed of the relevant issues in their consideration of the possible guidelines in shopping mall design.

Social History is a vast term that very closely ties into the concept of history as a whole. The use of social history is necessary when it comes to fully understanding the past. Many nonfiction books and movies carry the essence of social history to give the viewers a deeper perspective of major issues. Social history is the use of personal stories that shed light on dominant issues by building public awareness.

Terry Malloy is a dock worker for the union and in this story, this is the first main point of why he is being controlled by the MOB. In one scene, where Terry is in the office, Terry is being treated as a child towards Johnny and it makes him feel overwhelmed. Also, out on the docks, his bosses treats Terry poorly because they are rude to him and it make him work very hard to earn his pay. For an example, pigeons, on the other hand, is a symbol that represents the life that Terry wants because he wishes he was free from the union, to be like a pigeon, and the reason is that he says, “they got it made, they eat all they want, fly around like crazy, sleep side by side, and raise gobs of squads” (On the Waterfront).

In the Article “The American Narrative: Is There One & What is it?” Finsterbusch (2016, p. 5) looks at the two value systems of serving the public good and that of individual freedom in American history competing to define who we are. The serving the public good imagines America as a community that places the good of the whole first. Next, the individual freedom in American history envisions the country as a gathering of individuals who prize individual freedom and value more than anything else each person’s ability to determine his own fate.

For generations, Americans has been brainwashed by the media to believe that what is displayed on television is the ideal perception of what real beauty have manipulated American citizens of what style looks like. Furthermore, with their many brainwashing strategies, that means more and more consumers spending beyond their budget. Our perspectives have been heavily influenced by what they believe is nice, but can we afford it all? With unrealistic combination of goods in store, plazas, and mall, consuming has become a bad behavior of some. In support of my argument of the “Overspending”, author Gladwell’s article “The Science of Shopping” also argues that stores adjust to fit the needs and wants of the shopper are evidently presented. With that being said, we have no idea when we are being manipulated into unrealistic shopping behavior that is influenced by the way the advertisement is presented in visual sight. Author Gladwell gets a “retail anthropologist” and “urban geographer” named Paco Underhill to give breakdown points of how he helps brand name stores influence consumers into persuasion of buying more. However, most of us fall short of that discipline, while being persuaded to overspend during our store visits.

Queer Theory is the best approach by which to examine Angels in America because using Queer Theory allows us to see/ illuminates the difference between socially constructed gender and sexual acts based on sexual identity. Queer theory argues that gender is a cultural construct, that the social norms of men being masculine and women being feminine were manipulated as a culture to be seen as normal. In Angel in America, Roy Cohn is an attorney with power in his work place; he expresses a strong masculine character with “clout”, strong political power. He mentions that he is a powerful man and how with only a few phone calls he is able to get a hold of the president. These are expectations of how a masculine male is supposed to act, with power, confidence, and without fear. Being a man of politics, Roy lives up to the expectations of what society believes a strong man is supposed to be and how he is supposed to behave. When he goes to see his doctor and he is told that he has AIDS, Roy refuses to admit that he has AIDS and Homosexual. Roy tells his doctor, Henry, “You Think these are names that tell you who someone sleeps with, but they don’t tell you that.” (Pg. 51) He argues that his identity is not homosexual because they do not have “clout”; that he is a man of clout and has a lot of it. Roy states, “Homosexuals are men who know nobody and who nobody knows. Who have zero clout.”(Pg. 51) An example of Queer Theory, Roy tells his doctor that labels like Homosexual, Gay,

Key factors that contributes for success at Mall of America are as follows (Kerin & Hartley, 2017)

The concept of the Mall of America (MOA) came from another mega mall, West Edmonton Mall in Alberta, Canada. I have been to the mall in Canada, and it is pretty cool. They have an ice rink in the mall. The purpose of the mall is not only for shopping but provide entertainment. The MOA is also a family friendly place. The MOA is successful because of all the offerings it has in one place, shopping, eating and entertainment. Given the climate in Minnesota having everything under one roof is very attractive. The location is also a contributor to the success. The MOA is located by the international airport and the light rail provides easy transportation from

Essay 1: Shopping Under Manipulation Consumers are being targeted and manipulated by shopping malls. Manipulation of consumers begin with stores studying shopping behaviors and using those ideas to construct an environment that encourages a consumer to spend more, by enticing the wandering eye with a sales poster placed strategically. Shopping malls encourage consumer consumption by using mannequins to display an outfit that pairs well with each other so that the consumer will be more inclined to purchase the whole outfit instead of just the pants. For example, at Gap there are pants laying on the table right next to where the mannequin is displayed but above that table is another which just happens to have the same sweater that the mannequin