The Management Of Lenovo : Strategic Alignment Of Its Environment And Improving Its Competitiveness Globally Essay

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Introduction and Background Not only is the global business environment competitive, it requires developing appropriate strategies to guarantee profitability and breaking-even. Lenovo has adopted strategic alignment of its environment and in improving its competitiveness in the technology sector. Headquartered in Beijing, China, it has with offices in Morrisville, North Carolina in the US and other regions globally. Founded in 1984, Lenovo is one of the largest and fastest growing vendors of personal computers (PCs) globally and ranked third in providing “Smart Connected Devices.” This report examines strategic realignment and associated changes in Lenovo aimed to enhance its competitiveness globally. Strategic Analysis Micro-environmental analysis An organization’s microenvironment entails the immediate factors affecting it capability of serving customers sufficiently and involves suppliers, customers, dealers, distributors and creditors (Nieuwenhuizen and Erasmus, 2007). The management can control microenvironment by formulating and implementing relevant strategies. The influence of suppliers, employees and customers apply in Lenovo. Employees are critical success-determining factor and need to be hardworking and motivated. The management of Lenovo gives priority to recruiting hardworking, inventive, innovative and self-motivated personnel to attain its mission. The relevance of suppliers is significant and Lenovo is keen on the raw material necessary. The suppliers are

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