The Management Practices Of Elizabeth Arden Inc.

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The company was established in 1910 by Elizabeth Arden, famous for introducing eye make-up in the US (About Elizabeth Arden, 2016). Elizabeth Arden’s global headquarters are located in Florida, New York and Stamford (Elizabeth Arden Inc., 2015). Geneva in Switzerland was chosen for the international managerial center (Elizabeth Arden Inc., 2015). There are 18 more countries with Elizabeth Arden’s offices distributed around the world (Elizabeth Arden Inc., 2015). In 2015, the number of full-time workers has reached 2,000 while part-time staff included 550 people in the US and 19 other countries (Elizabeth Arden Inc., 2015). E. Scott Beattie is the current CEO of Elizabeth Arden, Inc. (Elizabeth Arden Executive Officers E.…show more content…
Elizabeth Arden Inc. has a feature of flexible governance whereby the board is assisted by the committee in directing the company (Elizabeth Arden Inc., 2015). With minimal organizational layers the company ensures that there is a lot more cross-functionality and horizontal communication which intern reduces bureaucracy whilst encouraging associates in the organization to develop skills across many functions. In our opinion, we believe that Elizabeth Arden Inc. has a business to consumer business model as oppose to a business to business model. The company attributes its success to paying keen attention to what their customers are interested in and uses that information to stay relevant worldwide (Elizabeth Arden Inc., 2015). The most famous collaborations of all Elizabeth Arden have, is with Allergan Inc., a renowned pharma company. Allergan has produced some of the most effective skin care products such as Tazorac and Botox, skincare line Prevage (Prevage Cream – Anti-Aging Serum Power, 2010). Prevage is an anti-oxidant cream that provides enhancement to the skin’s own restorative abilities. The beauty of the product is that Prevage works on all skin types including woman of color, fairer complexion and even men (Prevage Cream – Anti-Aging Serum Power, 2010). Both Elizabeth Arden and Allergan Pharma have strong claim to the
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