The Manila Bulletin Publishing Corporation: S.W.O.T Analysis

4168 Words May 18th, 2013 17 Pages
CHAPTER I:
The Problem and Its Background

1.1 Introduction

The purpose of this project is to provide analysis about the strengths and weaknesses of Manila Bulletin Publishing Corporation as well as the opportunities and threats revealed by the information I have gathered on its external environment.

Manila Bulletin Publishing Corporation (MB) was founded as the Daily Bulletin on February 2, 1900 for the purpose of engaging in the publishing business. It was incorporated on June 12, 1912 as Bulletin Publishing Company and re- incorporated in 1959 as Bulletin Publishing Corporation. On June 22, 1989, the corporate name was amended to Manila Bulletin publishing Corporation.

SWOT Analysis is instrumental in strategy formulation and
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What are your competitors doing that may impact you?
Do you have sold financial support?
What impact do your weaknesses have on the threats to you?

Opportunities
What trends or conditions may positively impact?
What opportunities are available to you?

External

The diagram guides you to identify the positives and negatives (S-W) of the Manila Bulletin Publishing Corporation and outside of its industry, the external environment (O-T). The SWOT diagram of Manila Bulletin offers a simple way of communicating about their initiative or program and an excellent way to organize information that was gathered from studies or surveys. The purpose of performing this SWOT analysis is to reveal positive forces of Manila Bulletin that work together and potential problems of their industry that need to be addressed or at least recognized. The Mania Bulletin’s strengths are: reputation management, readily available, many commercial ads, helps in Philippine economy, strong reputation, and long history of success.

Their weaknesses are: news is slow, readers only get one interpretation of an article, possibility of bias being present in delivering the news, weak reader engagement, difficulty to convey emotions, and high price increase.

Their opportunities are: emerging markets and expansion abroad, product and services expansion, alternative media outlets (online, radio, etc.), and advertise through sponsoring.

And lastly, their threats

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