The Market : A Target Market Segmentation

Maslow’s theory of motivation is called the “hierarchy of needs”. Maslow believes that people have five main needs in the following order of importance;

Maslow, A.H. (1943). A Theory of Human Motivation. Psychological Review 50, 370-96—this article details the five basic needs. We are beings of want and in all of our wants we are partially satisfied and partially unsatisfied. The article discusses motivations for behavior and how Maslow’s hierarchy plays a part in these motivations.

According to Maslow’s Hierarchy of needs theory, there are five motivation needs which are found in the hierarchical levels in a pyramid. This theory is not related to any rewards or unconscious desires.

Abraham Maslow’s theory, Theory of Hierarchy Needs, is a motivational theory in psychology that has a tier model of the five things a human needs. Maslow stated that people are motivated to achieve certain needs and that some needs take precedence over others. The five stages, from bottom to top, include Physiological needs( food, water, warmth, and rest), the second stage: Safety Needs ( security and safety), third stage: Belongingness and love needs ( intimate relationships and friends), the fourth stage: Esteem Needs (prestige and feeling of accomplishment), and finally the last stage: Self-actualization ( achieving one’s full potential, including creative potential). The five stage model can be divided into

Motivation is a very broad term that is discussed in a variety of settings. There is the motivation to perform in a business setting, the motivation to perform on the field of competition, the motivation to provide for friends and family, and the motivation to accomplish goals that have been set. These are all various motivations that any one person can be involved with at any time. According to Maslow, motivation always exists within a person and in various forms, “...motivation is constant, never ending, fluctuating, and complex, and that it is an almost universal characteristic of practically every organismic state of affairs” (Maslow, 1954). As complex as motivation seems, it is everyone’s intention to identify their personal

Abraham Maslow is a psychologist who had developed the Hierarchy of needs model in 1940-50s, and the Hierarchy needs theory is still being used to day and for understanding the human motivation. In his hierarchy he believes that people are motivated to achieve certain needs. And when a human had fulfilled a person would seek to fulfil the next one. Maslow’s hierarchy needs is concerning the responsibility of service providers to provide a

“Maslow's hierarchy of needs is a theory in psychology proposed by Abraham Maslow in his 1943 paper "A Theory of Human Motivation" in Psychological Review. People are motivated to achieve certain needs. When one need is fulfilled a person seeks to fulfill the next one, and so on.” (Maslow,1943).

Abraham Maslow was an American psychologist who introduced the concept of the motivational needs in his paper “A Theory of Human Motivation” written in 1943. He explains that humans have certain needs that need to be fulfilled and when

The buying process begins when consumers recognize that they have an unmet need. This occurs when consumers realize that there is a discrepancy between their existing situation and their desired situation. Consumers can recognize needs in a variety of settings and situations. Some needs have their basis in internal stimuli such as hunger, thirst, and fatigue. Other needs have their basis in external stimuli such as advertising, window shopping, interacting with salespeople, or talking with friends and family.

According to Abraham Maslow, motivation is seeded much deeper than what most may expect. Each human has basic needs that need to be met, which is of no surprise, but what Maslow goes on to explain is there is a hierarchy in which said needs should be accomplished. In his originally published paper, “A Theory of Human Motivation”, he explains, starting from the bottom, humans have physiological, safety, love and belonging,

This was more commonly referred to as “Maslow 's hierarchy of needs”. He explains that "motivation starts when an individual experiences a need and the individual then creates a goal, which, upon achievement, will satisfy the need" a behavioral approach can be criticized through

This hierarchy has been establishing in pyramid shape which bottom part of it is best to describe in the basic need of human motivations. According to Maslow’s theory, human motivation started from oneself to fulfill their basic needs which call as physiological needs or its biological needs. After this foremost needs being fulfill then the human motivation will go the next quadrant call as safety needs. Although the safety needs still under basic need of human being but it is not as important as physiological needs. Human is willing to sacrifice their safety need only in order to fulfill their physiological/biological needs, that why, these need have been separated into

a. One of the most widely mentioned theories of motivation is the hierarchy of needs theory put forth by psychologist Abraham Maslow. He was known for establishing the theory of a hierarchy, writing that the needs of human beings can act as motivators when those very needs remain unsatisfied. In order to address a need of a higher level, the immediate lower level of need must be satisfied initially. Maslow’s studied extensively exemplary people like Einstein, Roosevelt rather than mentally ill or neurotic people. This was in itself a radical deviation from the popular schools of psychology of his day, Freud and Skinner who saw little difference between animalistic and humane motivations.

The fundamental component of Market segmentation is a market-based strategy. Market segmentation strategies are generally used to identify and further define the target customers, and provide supporting data for marketing plan elements such as positioning to achieve certain marketing plan objectives. Businesses may grow product differentiation strategies, or an indistinguishable approach, concerning specific products or product lines subjectable to the specific requests and qualities of the target segment. A market segment deals with descriptive characteristics and specific group of customers with distinctive customer needs. It also involves dividing a broad target market into subsets of consumers,

According to a recent Nielsen Survey, there was a 13% decline on expenditures of Filipinos on grocery from 2012-2014. This result was because of the increase in the frequency of households dining out. 25% of each consumer dine out every week. QSR (Quick Serve Restaurants) attract customers to get prepared meals rather than a hassle food preparation at home that takes more effort and consume most of their time which they prefer to allot for work rather than preparing food.