The Market Creates And Reinforces The Fantasyland By The Marketing Communications For Christmas

There are several Symbols associated with Christmas, Santa Claus, Snow or cold weather, Wreaths, garland , wrapping paper and a Christmas tree. Society does not look at Halloween costumes or a hot sunny day and think of Christmas, although when I noticed that some retailers have Halloween, thanksgiving and Christmas décor out, it does not seem to mesh well. But retailers are showing society these symbols getting them thinking about what’s coming soon.

Black Friday shopping is a controversial issue in the United States; while many believe the day after Thanksgiving is a part of holiday festivities, others view it as destructive. Throughout “Black Friday: Consumerism Minus Civilization,” Andrew Leonard argues that the chaos of Black Friday, the day after Thanksgiving in which crowds of Americans shop all night for extremely low prices, lessens the sophistication of Americans and the true meaning of the holidays. People become so consumed in the idea of endless sale prices that they forget to embrace what they already have, such as family, food, and shelter. He believes that Black Friday shopping has become out of control and describes the negative effects of excessive consumerism. he explains how most consumers act completely insane while Black Friday shopping and how society encourages this behavior by creating commercials and advertisements. Furthermore, Leonard states that it hurts the economy and damages one’s mental health. While Leonard is probably wrong when he claims that Black Friday shopping is completely troublesome to America’s well-being, he is right that consumerism overpowers the true significance of Thanksgiving.

The exchange of gifts between family members and friends is the commercial aspect of the holiday which has been embraced by shop-owners of large and small businesses. Spending money

Ah Christmas, it is said to be the most wonderful time of the year. In the United States Christmas is a time of giving and receiving, spending time with your family, and in most Christian families, celebrating the birth of Jesus Christ. Christmas is hands-down the most highly commercialized holiday celebrated by Americans. In fact, according to CBS news, the average American will spend $700 on gifts this holiday season, totaling for a whopping $465 billion spent nation-wide. From mall Santas as far as the eye can see, to hearing Christmas music in every retail store you enter. Christmas is a time of high spirits and high spending in the U.S.

Christmas can have many meaning to different people depending on how they interpret it. However, if looking at the Christian aspect of it. The

To begin, the history of Christmas is peculiar and filled with factors that make it well-known all throughout the world. It’s history goes all the way back to 336, during the time of the Roman Emperor Constantine. Jesus was born in Bethlehem from a virgin whose name was Mary. In a stable, where shepherds visited, along with everyone who heard, a miracle happened and the holiday came to be. As time continued, Christians have been swept away from the celebration’s natural meaning, background, and origins.

Nissenbaum wrote this book to discuss how American culture has been impactful on Christmas rituals depending upon the social landscape of the time (page xii). The Battle for Christmas is organized into seven chapters. The first three chapters discussed the origins of Christmas and how the holiday was commercialized (page xi). The next two chapters argued that Americans used objects such as the Christmas tree to preach against a materialistic Christmas in the mid-nineteenth century (page xi). Chapters six and seven mention Christmas charity and how the holiday operated in the antebellum South (page xi).

Holidays are fundamental parts of diverse cultures and by observing them through the lens of an outsider; we are able to see how a culture can have different perceptions. Nonetheless, we can observe Christmas from the perspective of someone that isn’t part of the American culture. When I think about someone’s perspective on this holiday, I can imagine the following: For Christmas, families meticulously decorate their houses and bushes with wires. These wires are only turned on at nighttime. When they are turned on, the house becomes very illuminated, and every house on the block competes to see whose house looks the brightest. Americans become interested with the presence of their houses; they decorate their houses so others can admire them.

The Christmas season was full of general joy and greatness, seeing that it consisted of festivals which contained overall buoyancy. Starting Christmas Eve and ending on Epiphany, this season consisted of celebrations, feasts, music, morris dancing, plays and general merriment. Christmas used to commonly be celebrated with religious connotation, but the Reformation introduced the secular way of celebrating Christmas, which most families adapted into their personal celebrations. Overall, this season was a practical way for families to spend time with each

Now before we end up down the rabbit hole with a separation of church and state debate, let’s just look at the fact. While Jews, Muslims, atheists, and people of other religions may not celebrate Christmas, it doesn’t harm them. Celebrating Christmas is a personal belief that should not be taken as an insult. You don’t see menorahs or dradles being referred to as holiday candlestick holders or holiday tops. So why is Christmas such a problem? Political Correctness has been paving this path for

Christmas As times changed in the 1800s’ of England, Christmas provided as an anchor to bring familiarity and joy into the lives of people. Christmas had become a festival based off of family and friendship, with charity towards others. Though deceiving, religion was not actually the strongest element of the holiday. Christmas began to develope this way, because of the Victorians stage, and the Medieval periods.

The most popular rituals of Easter and Christmas are probably the most changed. Originally, Easter celebrated the resurrection of Christ, with Good Friday being a day of solemn reflection (Q1c). However, in today’s society, Easter has become more about the chocolate – Easter eggs and Easter bunnies have seemingly become common place in every household in contemporary Australia. Hot Cross Buns are big as well, with them being sold in every grocery store as soon as Christmas ends. In today’s society, Easter is celebrated by seemingly everyone, instead of just Christians, as it was in the past. Like Easter, Christmas has also become more secular, with the majority of Australians celebrating Christmas, even if they are from another faith group, or have no religion (Q1b). Social researcher Mark McCrindle writes that Christmas is unique in the Australian Calendar as it ‘simultaneouslygathers familiesandthebroadercommunityin celebration’ (Q1b). Often, religious citizens will celebrate Christmas by attending mass and praying, with 1 in 5 Australians ‘definitely’ attended a service (Q1b). Although, secular celebrations of Christmas have become more popular everywhere – these include Christmas trees and giving gifts. However, in more recent times, debate has occurred over whether Christmas should be celebrated in public places, for example,

I wonder why gift giving is so precious for Christians in the US that not only Christmas is a family event and Christmas shopping more of an important discussion that Christmas appears to be all about family traditions and less about the birth of Christ. Most of the Christians in the U.S. often like to discuss about wine, football, Disney, Star Wars, Star Trek and American movies during Christmas which is unfamiliar to one’s culture and values who is a non-American. It might be a cultural value for people in the west to discuss about “what they are doing for Christmas”; however, it seems Christians in the U.S. do not live out their values as believers of Christ but as Americans who have set themselves apart as people of the super power

Holidays have always been known to affect our consumer culture for many years, but how it all began eludes many people and very few studies have been completed on it. Even though some say that the subject is too broad to precisely identify how holidays, especially Christmas, directly affect our market, I have found that people’s values, expectations and rituals related to holidays can cause an excessive amount of spending among our society. Most people are unaware that over the centuries holidays have become such a profitable time of year for industries that they now starting to promote gift ideas on an average of a month and a half ahead of actual holiday dates to meet consumer demands.

The Appeal of Holiday Brochures to Customers For this essay I shall discuss ways that holiday brochures appeal to