The Market For High End Skin Care Products

1741 WordsJul 1, 20157 Pages
The Market The market for high end skin care products is a rapidly growing industry with physician branding at the heart of our skin care line. MediFace Spa will be targeting two distinct market segments. The first segment is patients of Advanced Eye Care and Aesthetic Center, who are currently consumers of the skin care line. The second segment will cater to the broader market. Furthermore our clients are seeking total body health regiments which we believe our target marketing will focus. Marketing Strategy MediFace is focused on the merging/redefined Internet marketplace. The users will be Patients, young professionals and people wanting look and feel younger, which represent approximately 50% of the discretionary income…show more content…
Sales Forecast The first month and a half will be used to develop and ready the site. There will be no sales. From month two on, MediFace Spa expects a gradual rise in sales. Sales Forecast Year 1 Year 2 Year 3 Sales Baby Boomers $169,466 $371,454 $411,014 Other $19,931 $40,860 $45,212 Total Sales $189,397 $412,314 $456,226 Direct Cost of Sales Year 1 Year 2 Year 3 Baby Boomers $50,840 $111,436 $123,304 Other $5,979 $12,258 $13,563 Subtotal Direct Cost of Sales $56,819 $123,694 $136,868 Milestones MediFace Spa will have several milestones early on: •Business plan completion. This will be done as a roadmap for the organization. This will be an indispensable tool for the ongoing performance and improvement of the company. •Office set up. •Website completed. •Complete hiring of the initial company personnel. Milestones Milestone Start Date End Date Budget Manager Department Business plan completion 6/20/2015 6/29/15 $0 Oqaily Marketing Office set up 7/1/2015 7/7/2015 $3000 ABC Department Web site completed 7/1/2015 9/1/2015 $5000 ABC Department Complete hiring of the initial company personnel 7/1/2015 8/15/15 $10000 ABC Department Totals $18000 Web Plan Summary MediFace will utilize their site as their index and requesting gadget. The site will be a complete item offering and also to give organization data. The site will be composed considering
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