The Market Situation Of China For The Rapeseed Oil Product By Developing A Marketing Plan

The way we eat food has changed drastically in the past few decades. When I think of the process of how our food is made and produced, I think of a farm with happy animals lying around, eating healthy green grass, with bright blue skies. In the fields growing is sweet smelling fruit picked right when fresh, all in order to be taken to our grocery stores. Most people usually picture our food coming from a farm in this manner; however, this image is far from the truth. The food industry purposely wants us to picture faming this way because they want to hide the reality of how our farms actually look and operate.

Siegfried Gurshe, a pioneer of the Canadian health food industry, elaborates the need for more natural food, in its living state, in his article “Our Food Is Killing Us!”. In his article, he educates the reader on how dieticians and nutritionists compose formulas for the need of additional “special” vitamins, herbs and minerals to its already “dead” foods (Gurshe 126). According to the producers of these new and improved manufactured foodstuffs, their products help correlate with the newest diet craze, such as the high protein diet. Food industries often times endorse these diets in order to promote the sale of their new diet creations, which are usually ineffective because manufactured and refined foods are already considered dead and lack

India is another supplier of mustard seed and rapeseed and have increased their prices to 20%, due to the heat wave that is expected at end of October.

Is very alarming to see how our society has reached the point where we disregard everything we eat as nutritious value. As Wendell Berry states in “The Pleasures of Eating” (2010), “They think of food as an agricultural product, perhaps, but they do not think of themselves as participants in agriculture” (21). It’s interesting to see how our food industry is controlled by a couple of companies, when in reality we have our own responsibility and choice to eat free. We’re living in a time where 10

Oil is a limited commodity with an unlimited demand. Very few nations have the luxury of having their own supply to which they can fulfill their own needs, while other countries clamour for what they can get . The countries with oil realized instead of competing with one another on exports , it would be much more profitable to simply work together and cooperate in their production of oil, rather than compete. In doing this, these countries will then be able to influence the market magnitudes more.

However, this idealization is another example of a food hope that has yet to be realized. Despite the picturesque ideas about environmentally friendly and health boosting farming being sold to the public, goods may actually be dilapidating the environment and can be devastatingly unhealthy. Widdicombe includes in her article that “livestock cause[s] almost fifteen per cent of all greenhouse-gas emissions” and that “about eighty per cent of all water goes towards agriculture”. Therefore, the very products we buy to make ourselves feel more productive are outwardly part of the problem. Products often proclaim to be comprised of all-natural or fresh ingredients, but those labels lose validity when farms are such a large proponent of environmental decay globally. The lack of trust that consumers should have towards the farming industry is absent as exemplified by Widdicombe herself; she purchased a juice and Rhinehart explained that the rustic packaging played to her hopes of a healthy and homey beverage while she consumed needless sugar that would actually harm her body in the long run. She hadn’t considered that the juice could be deceiving her and this is the case for other consumers as well. Food trends are catapulted into social media, television, and advertisements to make us think that what we are eating is safe. Although food could spread culture or evoke nostalgic memories, if we continue to ignore how our food is truly handled we will continue believing that our hopes are our realities when they are not. False advertising is masking the truth about food. People are going hungry or eating improperly and inefficient farming is the culprit. Our hopes are present in spite of our tangible nightmares because we are willing to believe that what we feed ourselves is beneficial when it is

Palm oil was once only found in select regions of Africa until the discovery of its usefulness. It is now used in things such as soap, animal feed, lubricants, and paints. Because of its versatility, cheapness, and ease to grow, demand for the product has increased and trees

Rapeseed oil was used as lubrication for ships and steam engines, this oil was ideal for wet metal. In 1978, canola oil was created in Canada, I'm 1995 a major breakthrough technique altered the DNA in rapeseed allowing it to become resistant to toxic herbicide.

Analysis also revealed that shea butter exports from Africa have increased since the 1990s (Elias & Garney 2007), because of the high demands cosmetic use and as ingredient for natural skin in Europe and North America. Also because of the poor tree productivity for the shea nut, which is used to create shea butter. This also means shea butter may not be as accessible and shipping can be a slow process. The low risks of slow exporting of Pure Shea Butter to America can hurt the makings and distribution of the product.

Anybody from Texas who drives a truck has felt glad about paying less money in regards to purchasing gasoline at a gas station. The truth is that the price of gasoline has been dramatically affected by the recent plunge in oil prices. There are different theories that explain the reason of this phenomenon. This paper will analyze the current oil market, as well as the key players who are winning the “war” of the oil prices.

As with any other commodity, especially one that must be grown, there are obstacles to trading such a commodity. “The export of Shea from West Africa has seen a spectacular expansion over the last 10 years: An increase of over 600%. However, the sector still must overcome issues including variable Shea butter quality, rudimentary production processes and low awareness among international buyers (West Africa Hub Annual Report).” This low awareness of the product can serve as a major obstacle to trade. With the product only being marketed in Africa, the butter will have uncertain prices and production may not be as high as it would if it were being produced and sold on the international market. As more people become conscious of the unique properties of Shea butter, the demand for this product increases. This gradually increasing demand can place a strain on the trees and these trees have unpredictable yields, with one year producing an excellent yield and the other a poor yield. Because Shea butter is a relatively recent discovery to the cosmetic industry, Western cosmetic companies are only now beginning to realize the potential of the product. The way the Shea butter is produced from the nuts can also hamper the potential of the product being traded on a large-scale and at the international level. The butter if produced fully by hand to ensure a high quality, but this requires several hours and therefore it will take a considerable amount of time to

Soybeans, maize, and rapeseed are raw commodities where the primary use is inputs in the feed, food, and drink industries. Appendix A-Figure 2.A.1 lists the wide spectrum of food industries where soybeans, maize, and rapeseed are used as inputs. Since the value of these crops is low compared to the final products in which they are typically inputs infers that transport and storage must often be organized in bulk in order for operational and transaction costs to be kept low.

The commercial oil seed crop of Pakistan, cotton and rape seeds, cultivated varieties are not high yielding. The cotton crop is essentially grown for fiber and the seeds are only a by product whereas the rape and mustard varieties are not only low yielding but also rich in glucosinolates and erucic acid that are considered health hazards. Similarly, the price structure of oil seeds, depending on their quality has not been very favorable to the growers and consequently their production has remained almost static and non-productive in combating the shortage. Although claims and efforts be to reduce the shortage by increasing local production yet the problem has remained and the market demands have always been met through large-scale imports. It is felt that during the seventies through eighties the larger imports were that of the Soybean oil that was largely utilized for the production of both Banaspati and liquid cooking oil.

Soybean is the third largest oilseed crop in India next to Groundnut & Mustard and accounts for 25% of the total oilseeds produced in the country in a year. Soya oil contributes about 10% of total vegetable oils produced in the country. Groundnut is the most widely consumed and traded edible oil determining edible oil economics. India is the world’s second largest

The National Mission on Oilseeds and Palm’s (NMOOP) latest action plan for Indian fiscal year (IFY) 2016/17 (April-March) proposes to allocate a sum of INR nine billion as a means to boost oilseed production. For IFY2015/16, the Ministry of Agriculture proposed INR 5.3 billion which covered all three missions (MM-1, MM-II and MM-III, see below). The target proposed for new area to be brought under MM-II and MM-III was 30,000 hectares and 3,236 hectares, respectively. The NMOOP announced in its Twelfth Five-Year Plan (IFY 2012/13 to 2016/17) its intent to increase vegetable oil production by 35 per cent over the previous Five-Year Plan’s average (of 7.06 MMT) to 9.51 MMT. NMOOP intends that more edible oils be sourced from oilseeds, oil palm, and tree borne oilseeds (TBOs). NMOOP is implemented from Indian fiscal 2014/15 through three Mini Missions with specific target as detailed below: