The Marketing Campaign For Coca Cola

The soft drink industry is currently in a decline. One of the reasons is due the concern of health issues related to soft drinks. With the Share-A-Coke program, there has been a growth in sales of Coca Cola products. This success is due to the increase in social media activities generated by the idea of sharing. Customers are able to find personalize Coca Cola and are sharing them with people around them. This is important because we are targeting groups of people in various categories instead of just a specific audiences. The competition has not created any kind of promotion that is similar to this.

I choose this company, because I can find many information about Coca-Coa which are usable for these tasks. It’s also an interesting company for me, because I want to know how this company became a multinational company. What are their mission to stay strong against the other competitors. In this report you read the story about Coc- Cola company, about the start the formula, the bottle and the branche that they have today. In my report I will start with the story about Coca-Cola company, about the start the formula, the bottle and the branche that they have today.

“When it comes to mass marketing, perhaps no one does it better than Coca-Cola.” Coca-Cola is successful in its recent advertising campaign “Share a Coke”. The main target audience of this advertising campaign are teens and young adults. [Creamglobal.com, 2015]

The Coca Cola company is perceived to be the most famous trademark on the globe, and it is equally so. The company claims more than 400 brands that appeal to a wide range of individuals throughout the world. They are in a position to fulfill needs of every one of their buyers making their experience with their beverages a better one. The entity’s drinks entice a lot of people across all races, age, and gender. Coca Cola is outstanding for its overall popularity as its items are sold in over four hundred countries in the world, while major contenders like Pepsi are just available in very few countries. Such a competitive advantage has placed

With their new marketing campaign, Coke makes consumers feel connected to their product. People around the country dig through shelves to find a bottle with their name on it. These bottles do not differ much from a normal Coke, one side has the traditional ‘Coca-Cola’ logo, and the other side says ‘Share a Coke with’ following by one of 250 names. And if

As the Coca Cola company has come a long way from advertising a few servings of sparkling drinks in a pharmacy, to a worldwide business. Coca Cola’s loyalty to remain at the front of the shifting public values in increasing their promotion tactics has confirmed to their plus. Without any confusion The Coca Cola Company has developed all the basics necessary to run a multimillion, worldwide venture and it refreshes all the people that come in contact their

There are very few companies that have been able to create a cultural movement with it products and marketing strategy such as Coca-Cola. Many companies over the years have used product placement and brand recognition as part of their long-term goals, but very few have been as successful as the Coca-Cola Company. Coca-Cola produces a wild range of non- alcoholic beverages, ranging from carbonated sodas to nature juices. “Coca-Cola leads the beverage industry in distribution and marketing of soft drink syrups and concentrates. Operating in more than two-hundred countries, Coke distributes more than two-hundred brands with over five-thousand products.” (THE COCA-COLA COMPANY, 2013).

The Coca-Cola is doing a great job in planning and control activities and they are the best soft drink providers in the whole world. The Coca-Cola is distributing their products all around the world and even small regions of countries. They are facing the market demand in a right manner of planning and controlling their operational objectives, product process, layouts and etc…

It should be noted that success of any company depends on four key marketing strategies. These include the product, price, place and promotion. CocaCola has managed to dominate the market and appear more successful in the Fortune 500 because of its ability to integrate the four marketing effectively. Concerning product, it is apparent that cocacola company has always been in forefront coming up with new products that match the customers needs. For example, the realization of the fact that highly caloric drinks can cause obesity forced cocacola company to come up with new brands of products such as ‘Diet Coke’. Recently, cocacola company has customized its products such that every

Coca Cola and PepsiCo, Inc are both universally recognized companies. Introducing these companies is not a necessity as everybody in the world knows about them and their products. These companies have been producing soft drinks, drinking water and flavored waters for centuries and have been competing in the same market for ages. We have come to know about this rivalry as “Cola War” which has its own celebrated history. In this market, there are many players, some are regional companies and some are multinational companies but main competitor of PepsiCo, Inc is Coca Cola and vice versa. The operations of the companies are beyond the national boundaries. Coca Cola and PepsiCo, Inc targets all income segments of customers in the entire world

Advertising is ever changing since people and products are always transforming. Coca-cola has been living the advertising roller coaster since 1886.(About Us Coca-Cola History) Their message has changed since the beginnings of being a solution for the weary and tired to a message of creating a unity for people. The direction of the advertisements has changed considerably through the years. Although this may be the case if one looks at two specific advertisements, one from 1886 and another from 2016, the differences and similarities are striking. One can break down these similarities and differences into three distinct categories being the models in the ad, the Coca-Cola logo/ slogan, and the audiences the advertisements are directed towards.

The Coca Cola company has promoted a new campaign launch to help catch consumer’s attention. From 1886 to 2016 Coca Cola has been a well-known soft drink. The campaign launch “Share a Coke with a Friend” that was released in 2014 had grabbed consumer’s attention tremendously. The new campaign was targeting everyone. The Coca Cola company knew they needed to create a campaign that would make an impression on the newer generation. The “Share a Coke with a Friend” Campaign was an interesting approach that made a tremendous change in the Coca Cola advertisement industry. The new ad had drawn in even more consumers.

Pepsi is one of the most popular beverage companies due to its cold, tasty, and refreshing soda that it provides to the consumer. Since Coke has had much success over the past few years with its “Share a Coke” campaign” it made Pepsi decide to give the soda competitor a run for its money with its own unique campaign. For this assignment, I am assessing Pepsi’s original soda beverage for its recent emoji campaign with its slogan “Say it with Pepsi.” Pepsi’s intended audience for their emoji campaign is smartphone users who utilize emoji’s regularly upon sending text messages. This “Say it with Pepsi” campaign is a current campaign that is running through the summer. The summer is usually the time of the year, consumers drink the most

In the Coca Cola Company, they are applying several components of advancement including advertisement. Coca- Cola has engaged in mass media, in which, has been compromised into sectors of television announcements, outstanding circular media (ex. Magazines, coupons,billboards,etc.), and social media (ex. Twitter, Pintrest, Facebook, Instagram, etc.). Coke’s classical choice of broadcasting its brand has gained productive marketing experiences. Coke’s trademark can be identified all over the globe, and it is an essential to the stamping of it’s representation in the forum.

A Marketing Strategy comprises of many components which are associated with each other and incorporate a company 's publicising goals. Coca-Cola is a foremost example for successful marketing brand that is known and adored all over the world. The origin of a strong Marketing Strategy consists of a proper analysis, exploring all important factors which are required to achieve a desired target. I explore my knowledge of interest to know the effectiveness of the strategies used by a coca cola company to increase the sales and attract more customers for company benefits and customer satisfaction. The Coca Cola Company is the fastest growing corporation which has experienced dramatic growth, succeeding from nine glasses per day to nearly 4.5 billion cases on an annual basis. However, Coca-Cola offers nearly 400 brands in over 200 countries and controls the highest market share (44%) in the soft drink market. Coca-Cola has grown to one of the world 's biggest and most successful companies. Such a success could only be achieved by strong and outstanding Marketing strategies. This report provides information about Coca-Cola’s Marketing Strategy and analyzes its strength and how the company increase their productivity by using market segmentation plans.