Who Is Mcdonald's

Furthermore, McDonald’s is a true franchise success; the success of McDonald’s goes back to its roots, the start. By being consistent and providing quality service, cleanliness, and values at all times, customers have nothing to complain about and customers always know what to expect locally and internationally. With making things new and fresh, innovation is a key component to the success

With fast food, the notion of uniformity and receiving the same meal no matter which McDonald’s you visit are readily the norm. Whether you are visiting your cousins on the other side of the country and decide to get a cheeseburger or the urge to order a small order of fries from the McDonald’s down your street, the thought is that the food will taste the same. This consistency is what makes the company so appealing to customers as they associate the meals that they have been

McDonald's has successfully met the demands of its customers by gradually adding to their menus. Breakfast meals, hamburgers, chicken, salads, salads and even desserts are provided by the restaurants which aids in the success of McDonald's. The organizational structure for McDonald's

REFERENCES•www.mcdonalds.com, accessed on 18 July, 2008•www.mcdonldsindia.net, accessed on 18 July, 2008•en.wikipedia.org/wiki/McDonald's, accessed on 19 July, 2008•http://www.associatedcontent.com/article/263943/mcdonalds_strategic_marketing_mix.html?cat=4, accessed on 19 July, 2008•www.kfc.com, accessed on 25 August, 2008

McDonald’s corporation started in 1944 as a drive-in restaurant in California. This single location was started by Dick and Mac McDonald. That location was altered in 1948, when the start of the 19 cent cheeseburger became popular. They had continued growth over the years and by 1965 there were over 700 restaurants in service. Since that time they have grown dramatically. As of 2011, they are operating in 119 different countries. They have more than 35,000 restaurants and over 1,8 million employees. McDonald’s direct competitors are Burger King and Yum brands (Taco Bell, KFC, Pizza Hut). Forbes profile describes McDonald’s as “As of December 31, 2011, of the 33,510 restaurants in 119 countries 27,075 were franchised or licensed (including 19,527 franchised to conventional franchisees, 3,929 licensed to developmental licensees and 3,619 licensed to foreign affiliates (affiliates)-primarily Japan) and 6,435 were operated by the Company. McDonald's menu includes hamburgers and cheeseburgers, Big Mac, Quarter Pounder with Cheese, Filet-O-Fish, several chicken sandwiches, Chicken McNuggets, Snack Wraps, French fries, salads, oatmeal, shakes, McFlurry desserts, sundaes, soft serve cones, pies, soft drinks, coffee, McCafe beverages and other beverages.” They are considered #6 by Forbes on the World’s Most Valuable Brands. Their dollar menu and attention given to children’s products in their much marketed Happy Meal’s have brought them much attention and wealth.

McDonald’s emphasizes cleanliness and food safety, in addition to quality and value service (QSC&V), through which it has succeeded in obtaining customer trust. The company also stresses ethical practices, dependability, and truthfulness in dealing with customers (McDonald’s, 2012, p. 1). Moreover, McDonald’s employs a coordinated marketing strategy that involves analyzing customer wants, creating products to satisfy his or her needs, setting the right prices and enhancing awareness of

McDonald is recognized as one of the biggest and leading fast food chains all around the world. McDonald retains a strong market position in the worldwide food market with various branches opened in several geographical locations globally. From the perspective of customer retention, its success image is primarily upheld by its increased concentration over the strategy of sustaining its brand image in the market. Researchers contributing to the subject under discussion stated that one strategy to implement is to use operations and coordinate its policies, together with the vital factor

McDonald's is known as one of the best-known brands worldwide, which has main aims to build its brand by listening to its customers. It also identifies the various stages in the marketing process. Branding develops a personality for an organisation, product or service. The brand image represents how consumers view the organisation.

In this assignment I am going to evaluate the concepts and principles applied to the marketing of products by McDonalds and make recommendations.

McDonald's is a multi-national fast food restraunt chain. McDonald’s was founded as a barbeque restraunt in 1940 by Richard and Maurice McDonald. McDonald’s was converted into a fast food restraunt in 1948. Today, McDonald’s has over 36,000 locations in 119 countries and serves approximately 68 million people every day. The menu consists of hamburgers, chicken, french fries, soft drinks, desserts, and breakfast items. McDonald’s restaurants are primarily owned and operated by independent business men/women. Finally, as of 2012, McDonald’s was the second largest private employer behind

By creating unique brand products, such as: chicken McNuggets, Big Mac, and McFlurry. McDonald’s is setting itself apart from its competitors. The “innovation strategy is used to create new and unique products like, chicken tenders and Newman’s own salads” (Skenazy, Lenore). As well as special celebrity endorsements (athletes, actors/actresses), partnerships/sponsorships (music, Olympics, special movie toys), charities (Ronald McDonald House), games/promotions (monopoly game), which allow McDonald’s to develop their unique corporate image that sets them apart from their rivals.

Since McDonald’s is the most well know fast food chain in the world with a market cap of 69.35 billion, brand recognition is their biggest strength. The secret of McDonald’s success is its willingness to innovate and maintain consistency in the operation of its many outlets. In recent years McDonald’s has introduced Premium Salads, Snack Wraps, fresh Apple Dippers in the United States, and Corn Cups in China. Also, McDonald 's products are priced so low that economic conditions are almost insignificant.

“I’m lovin’ it” are the words synonyms with McDonald’s, the world’s most recognized and profitable food chain over the past 75 years. Their continued success over this time span and ability to stay at the top shows that people are, well, really loving it. However, recent research shows that over the past year the population is not loving it quite as much. In fact, for the first time in it’s history, McDonald’s has posted a decrease in sales for twelve months in a row. With social movements towards healthy and fresh food trends, McDonald’s has been pinned as the posterchild for unhealthy and processed cuisine. While they still top the world’s leaderboard of restaurant sales, this steady decline is something that needs to be examined and dealt with so the company can reach continued success and longevity. In order to improve this weakened image one must examine McDonald’s brand image and marketing tactics. By determining what the problem is they could possibly reposition themselves and get back to the top of the food world.

Dick and Mac McDonald, they are the two who founded the first drive-in and self-service restaurant in California, US in 1940. As we all know McDonalds is one of the most popular and successful fast food restaurant in whole world. They are running their business almost in all countries and they are doing really good and holds a good position in the market. Approximately they are having 32,000 local restaurants all around the world and also they are serving near about 60 million people in 117 countries of the world. Their brand logo and brand name is very much popular among people all over the world.

Marketing strategy is the outcome of certain principles and the principles involves various concepts and systematic approaches which are important in making decisions for the company. On the other hand the processes define the ways to achieve organizational objectives. It is necessary to identify the overall objectives, goals and mission of the company in order to devise the ways to achieve these objectives. As defined in the vision of McDonalds, the company wants to be the largest fast food provider across the globe and the mission of the company is customer centric. Two of the important principles that are necessary to be kept in mind while developing marketing strategy are: