The Marketing Management Of Coca Cola

In 1888 Coca-Cola was sold to Asa Candler whose innovative and aggressive marketing tactics would kick start Coca Cola on its path of global domination. From the start rival Pepsi Cola established itself as a formidable number two in the soft drink market. Founded in 1893 Pepsi would continue to play second fiddle to Coke for over sixty years. Coca Colas marketing strategy was simple yet genius. Make Cokes presence known everywhere in America. Ensure that advertisements are placed in every city and every town, and guarantee that no matter where you go, a cold and refreshing Coke beverage was available within arm’s reach. By doing this the Coca Cola Corporation made their product a part of the American identity.

The Coca-Cola Company is one of the best known brands in the world because of their commitment and effective marketing strategies. The company understands their target markets and the logistics required to have their products reach their customers across the world. The Coca-Cola Company uses an efficient, extensive network of distributors to reach retailers, and ultimately, their consumers, making their products available when and where customers want them.

Coca-Cola is a brand that can be found everywhere. Coca-Cola has been around since 1892 and is stronger than ever. Everyone knows of their products and with over 500 non-alcoholic beverages executed to date, they are highly recognizable as one of the world’s most popular carbonated beverage companies. The Company 's segments include Europe, Asia. Africa, Europe, and Latin America as well as North America (Reuters, 2016).

Coca-Cola and Pepsi are the two most popular and widely recognized beverage brands in the world. Within their line-up of beverages, Pepsi-Cola and Coca-Cola Classic are the predominant carbonated cola beverages.

Since its introduction in 1886, Coca-Cola has applied a multitude of global marketing strategies through their advertising campaigns. The current technology-driven lifestyle has led to an expansion of marketing techniques to keep up with the societal demands and trends worldwide.

The Coca-Cola Company is the largest manufacturer and marketer of nonalcoholic beverage in the world. The company produces finished product in cans and bottles. The bottlers then sell, distribute and merchandise the resulting Coca-Cola product to retail stores, vending machines, restaurants and food service distributors. Coca-Cola is the most popular and biggest-selling soft drink in history as well as the best-known product in the world. The Coca-Cola Company offers nearly 400 brands in over 200 countries. Throughout this

In this assignment I will be looking at how product and services are marketed and look at how a marketing mix is developed using the four P 's: Product, Price, Place, and Promotion.

The four elements of the marketing mix are product, place, promotion and price. Product is the good or service sold to satisfy a customer's needs. Place involves all of the decisions required to make the product or service available in the target market, or customers, place.

One of the most identified brands in the world: Coca-Cola has distinguished itself as a symbol of American pride. Since, its 1886 debut, Coca-Cola has been the world leader in “Delicious and Refreshing” soft drinks.

The Coca Cola company is perceived to be the most famous trademark on the globe, and it is equally so. The company claims more than 400 brands that appeal to a wide range of individuals throughout the world. They are in a position to fulfill needs of every one of their buyers making their experience with their beverages a better one. The entity’s drinks entice a lot of people across all races, age, and gender. Coca Cola is outstanding for its overall popularity as its items are sold in over four hundred countries in the world, while major contenders like Pepsi are just available in very few countries. Such a competitive advantage has placed

Coca-Cola’s value proposition is unique in that is has a patented secret formula that others can only imitate. They have over 500 brands and 3500 products worldwide including soft drinks, water, juice, coffees, teas, decaffeinated, low calorie, zero calorie, and energy drinks that meet every kind of thirst need. They usually provide the best sale prices on many different size of drinks. They offer Coke Rewards where individuals can get free drinks, clothing and amusement park tickets.

Coca-Cola is the result of a patent medicine formulated in a small southern pharmacy over a hundred years ago. It has grown into a multibillion dollar international company. It also owns one of the most valuable brands in the world. Their Coca-Cola banner has won the world’s top brand 13 times on brand c-consulting firm Interbrand’s annual list (Fraser, 2012). In addition to its main product, Coke, the company owns over 3500 beverages. One of its core competencies is brand building. They have built their brand to have respectability and dependability. Their brand and logo are recognized all around the globe. It has actually become a new known on almost all households worldwide (RNWILKIN, 2009).

Fantastic marketing strategies – Coca-Cola unlike other beverages companies tries to win people’s heart instead of attacking the competitors. Coca cola targets people of all ages with their unique marketing skills and taglines.

Coca-Cola has been around for generations with the same iconic taste, logo and symbolism. Its brand has represented family and the memories of good times, celebrations and comfort of being with those we love. Unfortunately, the company has not made good marketing decisions in the recent past and has lost relevancy. The purpose of this essay is to assess the conditions that created Coca-Colas marketing problems, evaluate the future of healthy beverages and non-carb drink brand extensions, and provide recommendations to the management.

Coca-Cola company is the world 's largest soft drink maker. They sell over 1.3 billion every day around the world. Its top five brands in the world are Coca-Cola, Diet Coke, Fanta, and Sprite. The company has world 's most persistent distribution systems, offers around 400 beverage products in more than 200 countries worldwide. Coca-Cola make its products available through network of Company owned or distribution operations or bottling partners, wholesalers and