The Marketing Mix Essay

The marketing mix is the general phrase used to describe the different kinds of choices organisations have to make in the whole process of bringing a product or service to the market...

Marketing mix is used at the MARC facility to develop and implement a plan to achieve organization goals. The four variables product, price, place, and promotion are within the organization’s control and therefore, the mix of those four elements are key in marketing decisions. Marketing mix is the combination of all the experiences, tools, innovations, and creativity that the MARC uses to make consumers their clients. All four P’s are needed in a marketing mix they should all be tied together. Revenue, while promotion, place, and product generate cost. Producing, designing, distributing, and promoting products come with expenses.

In this paper about the Marketing Mix, it will explain the elements of the marketing (product, place, price, and promotion). I have enclosed a chart about the Pricing Strategies Mix. I will also be selecting an organization by the name of Target in which I am familiar with and will describe the four elements of the marketing mix and how it impacts the organizations developmental marketing strategies and tactics.

Identify consumer priorities, needs and preferences. In what ways do they impact the marketing mix.

Mars-library, 2015, Marketing mix in marketing strategy: Product, Price, Place and Promotion, viewed 3 June 2015, < www.marsdd.com/mars-library/the-marketing-mix-in-marketing-strategy

A marketing mix consists of Product, Place, Price and Promotion. It is fundamental to understand these four elements for developing an effective marketing strategy.

Braaap has four main distinct components in its marketing mix. These four components are super lite, kids, road and electronic. The four different components of marketing mix serve different needs of different groups of targeted customers.

A product is what the consumer purchases and makes use of it. The strength of products is direct correlation to willing to buy. Higher quality of products would cause the higher demand rather than poor quality. At Braaap, the bike is known as the best bike. Therefore, it is attracted the consumers to come and purchase especially the loyal customers who love in this sport.

Philips is a premier provider of electric toothbrushes and brush heads alike. They have a number of these electric toothbrushes currently available for sale, each with its own individual features and functions. The problem, though, is that it can be difficult to find the toothbrush you want, with the features you need. This electric toothbrush buying guide focuses on the key aspects of select Philips products. This will help give you an idea of what you need to look for in an electric toothbrush.

The marketing mix is a combination of 4 P’s (product, price, place and promotion) that should be used in conjunction with each other to ensure a competitive edge over other companies. ‘The marketing mix is designed to produce mutually satisfying exchanges with a target market’.

These decisions include the choice of location where the product will be sold to the final consumer and the combination of elements of the distribution chain that will be assembled to get the product there. The elements of the distribution chain that must be considered are packaging, storage facilities, transportation, and the members of the chain itself: producers; brokers/wholesalers; retailers; and households. While packaging may also be considered to be part of the offering, it is an integral part of the distribution process. Inventory levels and financing of inventory are also critical elements of place/distribution. (About, 2006)

This project relates with what specifically marketing mix is, what its elements are and how they coincide to produce a comprehensive, cohesive and effective sales strategy.

Presso Mobile Company has been established and opened in year 2012. Presso Mobile Company is mainly based in Melbourne, Australia and has become the well-known mobile coffee provider in the mobile coffee industry with quick service and serving of quality coffee. Presso Mobile Company located at 233 Lonsdale St, Melbourne Victoria, Australia and having six franchisees at different suburbs. Presso Mobile Company is mainly selling hot and cold coffee drink such as espresso, mocha, latte, macchiato and etc. Presso Mobile Company is selling some easily consume food too such as sandwiches, wrap, and muffin and rolls that being freshly made every day. The main objective of Presso Mobile Company is to provide the quick, friendly use and quality product and services to the customers. Presso Mobile Company normally promote the products and services through social media like Facebook , Tweeter or Instagram in order to grab attention from the public. Presso Mobile Company has successfully built a good brand image in the market thanks to the excellent customer service and good and consistent products. Presso Mobile Company believe that there is a big potential grow for this business in the future as the growing of coffee lovers in Australia and drinking coffee has become the culture of Australians and also an essential drink for everyday life

The term "product" refers to tangible, physical products as well as services. A product is everything one receives in an exchange,

I will pay £1250 every month. The place I chose to set up as my café