The Marketing Mix Hard Rock Cafe

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The Marketing Mix Place The marketing mix consists in total of 4 elements (Product,Price, Place, Promotion) which are often referred to as ‘the four Ps’. One of those four Ps is “Place”: Place represents the location where a product can be purchased. It is often referred to as the distribution channel through which goods and/or services are moved from the manufacturer/service provider to the user or consumer. It can include any physical store as well as virtual stores on the Internet. In our case the Hard Rock Café operates in 38 countries throughout the globe. The Café’s of the Hard Rock chain are located in: Hawai, North America, Mexico/Central America, Caribbean, South America, Europe, Middle East, Asia, Japan and…show more content…
When you buy a T-shirt or trousers, they are expensive, but what you get back is priceless. Merchandise that you buy there, you can use it for years and years and after years the merchandise that you have bought is still good. The prices for events and concerts start average from $50 up to $150. This is normal for concerts. So The Hard Rock Café isn’t that expensive regarding the concerts and events prices from other places where they find place. Regarding the prices in the café, it is expensive. For a glass Coca-Cola you pay like $3 or $4 dollar. But for food you pay a lot but you get in return a lot of food. So that is in proportion with the price. People (personnel) How do the personnel sell the products to the (possible) customers and how do they take care of the concepts quality? For a company, the personnel are of main importance, to be able to sell their concept, their products. Very often the company chooses to train their people to sell products and treat the customers the way, they think that fits to their concept. This is also with the Hard Rock Café. New personnel of the Hard Rock Café are selected on several points as friendliness, then being open to compliments as well to complaints and how they react on certain situations. Every single person who works for Hard Rock Café is trained to stand for the concept (examples will follow later) and to give the customer a once in a lifetime experience, which they will remember. Every visit

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