Marketing Mix Essay

The employee especially concerns management because in customer service, the success of the products depends on the delivery. Thus, service organizations rely on their employees to create memorable experiences that develop a loyal customer base and ultimately carry out the organization’s strategic initiatives (Longstreet, Sturman, & Walsh, p.4, 2010). The group that will be receiving training for the training needs analysis will be the front of house staff. This staff includes: hosts, servers, bartenders and takeaway. This staff is considered the “front lines” and is directly in contact with customers on a daily basis.

Starbucks uses price targeting to identify customers willing to pay more by charging different prices for products that cost essentially the same to produce. Starbucks’ menu has products ranging from $2.20 to $3.40. This price difference stems not from a $1.20 difference in production cost, but rather a subtle way of encouraging customers to signal their willingness or ability to pay higher prices, and therefore allow Starbucks to increase its profits.

'Place ' is concerned with various methods of transporting and storing goods, and then making them available for the customer. Getting the right product to the right place at the right time involves the distribution system. The choice of distribution method will depend on a variety of circumstances. It will be more convenient for some manufacturers to sell to wholesalers who then sell to retailers, while others will prefer to sell directly to retailers or customers.

There were two main start-up decisions. The first is the choice in furniture. The option was given to choose either Used Furniture for $2,000, or several other choices for $4,000. These others were New Modern, New Green, Urban, and New Elegant. So, sticking with my theme, I went for the Used Furniture. Being located where my new coffee shop is and well as my expected general customer classification, I don’t have the liberty to charge a premium for coffee. According to Kate Taylor in her article Some Starbucks locations quietly raised prices on brewed coffee and cookies on Pumpkin Spice Latte launch day, she says, “Starbucks just quietly raised prices at a sizable chunk of locations.” Starbucks can reach a much larger crowd than my simulated shop, therefore, I decided to take my approach differently with the cheaper route.

Place in marketing mix refers to where the product is purchased from and how it’s distributed. For example, most consumer of confectionery will buy products form retail stores. Businesses need to adapt their marketing mix depending on

We provide best quality customer service to all the customers in order to maintain the good reputation in the marker. We provide all the safety procedures to our staff and provide the basic knowledge about OH&S. We provide work experience and knowledge. We are very successful in our business because we have efficient staff and they all are very hard working and dedicated to their job. Values & mission of my restaurant

Chick fil A is a unique company and is clearly different from most fast-food restaurants; employees are kind, helpful and maintain a clean environment no matter where they located. As stated previously Chick-fil- A’s corporate purpose is constructive in addition it emphasizes their culture “To glorify god by being a faithful steward of all that is entrusted to us. To have a positive influence on all who come in contact with Chick-fil- A.” (cite) This statement truly shows how the company’s leadership has created a culture where service is just as important as profit. The emphasis of this section of the paper will be to research while also analyzing how Chick-fil-A makes people a priority and how doing things in an uncommon way has certainly helped Chick-fil-A create a strong culture as well as a successful business.

Hard Rock is bringing the concept of the 'experience economy' to its cafe operation. This innovation is somewhat akin to mass customization in manufacturing. At Hard Rock, the experience concept is to provide not only a custom meal from the menu, but a dining event that includes a unique visual and sound experience not duplicated anywhere in the world.

The prices are various depending on what you are getting and how much you get. For instance, each meal (which is served in a to-go box) is $15, and each drink costs

Place is also known as distribution channel. This is where customers can get products from, therefore internet marketing is considered as a distribution channel (i.e. Place) because customers can purchase product online as they do in stores.

When it comes to price, I do agree you get what you pay for, but I do feel it should not cost you an arm, and a leg for a single cup of coffee. Regardless where you get your coffee from your going to have to pay for it, some places are just priced more then others With that being said let's discuss, Dunkin’ Donuts extra large coffee before tax sits at $2.09 per cup, and their large ice coffee at $2.79. Starbucks large coffee before tax starts at $2.45 per cup, and their large ice coffee at $2.95. Although, Starbucks prices may not seem to be to much higher, if you are like me, drinking these coffees every day, and are not made of money, that change difference can definitely add up.

Discuss what is meant by the term “customer orientation”. Illustrate with examples how companies demonstrate their customer orientation by reference to at least two elements of the marketing mix.

The staff at Granite City Food and Brewery, (a.k.a GCFB) uses five major theoretical approaches that contributes to society. Structural- functional, social conflict, gender- conflict, race conflict, and symbolic interactionism are different ways certain individuals interact amongst each other for the success of the company and more importantly, society as a whole. The staff of this restaurant uses various methods of communication but can also lead to conflicts. The research was conducted off the clock for the past two months without the knowledge of the staff other than managers and supervisors of the restaurant. As an employee of this business for almost a year, the staff has taught many valuable lessons such self-assurance, loyalty, obedience and respect.

Toyota has a manufacturing facility of the overseas of 50 in 27 countries, and is doing business expansion globally. Moreover, the Toyota car is sold by 160 countries of an overseas. The number of dealer is 8,485 dealers in the world (Expect Japan), and there are more than 270 dealers in Australia. We can buy Toyota’s product everywhere.

The term "product" refers to tangible, physical products as well as services. A product is everything one receives in an exchange,