The Marketing Mix Of American Eagle

Today, Bass Pro Shops is a multi-billion dollar enterprise that specializes in sporting and hunting equipment. The company's current position is a far cry from its modest beginnings in 1971 when the company's founder, Johnny Morris began selling fishing lures on just two shelves in his father's liquor store. With fifty-two retail outlets as well as a number of Outdoor World superstores in the United States and Canada, a user-friendly Web site and extensive mail catalog sales, Bass Pro Shops has become a leading sporting and hunting goods in North America today. To determine how the company achieved this impressive growth, this paper provides an analysis of Bass Pro Shop's corporate strategy using Ansoff's Growth Strategies and Porter's generic strategies for growth, the company's market segmentation and marketing mix. Finally, an assessment of appropriate Bass Pro Shop's marketing metrics is followed by a summary of the research and important findings in the conclusion.

In this paper, we present an elaborate analysis of the marketing mix employed by Nike in its marketing strategy. The marketing mix is conducted on the basis of the concept of "marketing mix" which is usually referred to as the "4Ps" as an important means of effectively interpreting as well as translating the marketing strategy into practice as noted by Bennett (1997).A recommendation is also provided.

A product is anything that can be offered to the market to satisfy a customer needs and desires. Product include physical goods, services experiences, events, person, place and etc. It is

In my opinion, the first P i.e. ‘Product’ is the most important component of the marketing mix. It is an instrument using which value is delivered to the customer. It is a ‘bundle of benefits’ that can be offered to and appreciated by a particular set of consumers. Products or services lie at the heart of a marketing strategy; they serve as means of differentiation for the company or a brand representative of a firm. If a customer purchases a product and it does not meet her expectations, then she

American Eagle Outfitters, Inc. still continues to move forward in the business community. Sales are on the rise with an increasing focus on internal controls and management. This success was achieved with little dependence upon advertising. In a financial meeting shortly after the

Marketing mix is used at the MARC facility to develop and implement a plan to achieve organization goals. The four variables product, price, place, and promotion are within the organization’s control and therefore, the mix of those four elements are key in marketing decisions. Marketing mix is the combination of all the experiences, tools, innovations, and creativity that the MARC uses to make consumers their clients. All four P’s are needed in a marketing mix they should all be tied together. Revenue, while promotion, place, and product generate cost. Producing, designing, distributing, and promoting products come with expenses.

They need to work on earning the trust of their customers with their affordable prices and good quality of the garments sold. In addition to customer loyalty, not enough time is spent on advertising of the company. Because of the lack of advertising AE has experienced a loss of fashion sales in the recent years. The store needs to reach out to its target market by providing more commercial or doing more promotional work. American Eagle is challenged with determining what trends are appropriate for its customers and how to interpret thee trends. Over the past two years, competitors such as Abercrombie and Fitch have lowered their prices, which have created additional promotional pressure for American Eagle. Some investors believe Aeropostale has the value niche and Abercrombie has the high end positioning, so American Eagle is sometimes perceived as being stuck in the middle, without a true niche (http://www.tcnj.edu/~keyser2/Strategic%20Management/American%20Eagle/Datamonitor%20Overview.txt).

Product- A product is anything that can be offered to a market to satisfy a want or need, products include physical goods, services, experience, events, persons, places, properties organisations, information and ideas. It is therefore the combination of goods

American Eagle Outfitters Inc. (AEO) is a publicly traded company on the New York Stock Exchange (NYSE) and headquartered in Pittsburgh, PA. The company targets males and females in the distinct fifteen to twenty-five age groups - tweens, teenagers, and young college adults - in order to sell their assorted line of affordable and trendy clothing products such as sweatshirts, t-shirts, and jeans. American Eagle Outfitters’ primary businesses operate under the brands – American Eagle Outfitters, Aerie by American Eagle Outfitters, AEO Direct, and a third-party retailer. The international company operates 944 American Eagle Outfitters stores and 122 Aerie by American Eagle Outfitters stores in the United States, Canada, Mexico, Hong Kong, and China. Additionally, the AEO Direct delivers to 81 countries worldwide and the third-party retailer operates 66 stores in 12 countries under the American Eagle Outfitters brand. American Eagle is a global retailer with an excellent reputation built upon the priority of “delivering value, variety, and versatility to [their] customers” with “differentiated fashion in key categories” by continuing to “innovate [their] store experience to be more impactful” (SEC 10K).

There are various ‘products’ some name it components or levels that constitute a product offered by a company. These can be described as core product, actual product, augmented product and potential product.

One important issue marketers need to realize is that it is essential to have a heavy commitment and solid customer focus and to attempt to satisfy customer wants and needs. (Kotler & Armstrong, 2012) Companies need to be able to gauge their threats and opportunities to fully understand the different roles in the marketing environment. Environmental forces, such as demographic, economic, technological, etc, can play a huge role in the marketing environment. Nike has been analyzed to give an example of the importance of understanding its marketing environment.

The term "product" refers to tangible, physical products as well as services. A product is everything one receives in an exchange,

According to our book product is anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need. It includes physical objects,

Product – Product can be defined as the goods or services which is made to fulfil customer’s demands and needs. While making the product company should take care about its quality and features must be according to the customer’s needs to satisfy them.

Product: This is the most important thing in the mix, the physical product or the service that the entity is offering for sale to the public. Alpha ltd will need to market this to the customers by telling them the unique features and benefits the product has to offer as Alpha ltd did