The Marketing Mix Of Burger King

Marketing Mix includes four basic marketing strategies which is called Product, Pricing, Promotions and Placement , The add on three marketing mix will be People , Process and Physical Evidence. They are combine and called the 7Ps which is under the elements of Service Marketing Mix. Working professionals or businesses use these fundamentals to communicate with and reach their planned target market. Marketers manage decisions about each of the 7P's base their decisions on the individuals they want to win board and make into customers. Marketers must first clearly identify each target market before they can build up marketing strategies.

The Marketing Mix provides an excellent framework for developing marketing plan. They are generally accepted as being made up of four parts which are:

•They are the most famous and one of the few outlets available in area and footfalls are generally heavy due to these•The places are usually visited very frequently by local people, students, etcPromotion•The joints rely on word of mouth publicity•There is no promotion done through ads for these joints. The promotion at maximum is limited to local newspaperSUGGESTIONS•McDonalds could increase the number of items served on its menu. Currently there are only 6 vegetarian and 6 non-vegetarian items served on the menu. It is also evident from the survey that many people feel that the variety of menu available is average and could be improved. Some of the customers prefer something new every time they visit. These potential customers could be targeted by increasing the number of items in the menu.

Burger King can set their branch store beside the highway or beside the petrol station, when the drivers are tired and hungry on their journey to their destination, they can rest and order the food at the Burger King. Burger King also can open their store in the city and there is no any fast food restaurant nearby. The Burger King can implement the plan 24 hours. This plan can make more people come to Burger King Store consume at the midnight when those people working until midnight. Other than that, Burger King can set the time for discount their product, like 6am to 10am, is breakfast time, all the breakfast style menu will free the coffee with the breakfast set meal. At the 12pm to 3pm is the lunch time, at the lunch time, Burger King will provide the dessert, 6pm to 9pm is dinner time, at the dinner time, Burger King will provide discount for the dinner set meal, we also can set the midnight time to provide the set meal for the people working until midnight. Nowadays teenagers and children like the fast food more than the family restaurant. Therefore, Burger King also can open the branch store at the school, college or

Kroger tracks each customer as an individual and it has had a loyalty program for more than a decade. Kroger will send carefully designed coupons to an individual family and analyze each customer’s preferences. They create a DNA on each customer and to find out what drives their behavior. Now Kroger is cooperation with ISIS the mobile payment alliance. It means Kroger can know how the customer chooses to spend money and then can deliver coupons to the mobile app (Bells).

A marketing mix consists of Product, Place, Price and Promotion. It is fundamental to understand these four elements for developing an effective marketing strategy.

Marketing decisions generally fall into four categories; product, price, place and promotion. These categories together, are known as the marketing mix, or the 4 P 's of marketing. Subject to the internal and external constraints of the marketing society, the marketing mix gives marketing managers controllable parameters to make decisions that are centered on customers in the target market. The ultimate goal of the marketing mix is to create value and generate a positive response for any organzition.

The marketing mix is an essential component of every marketing strategy. The marketing mix is comprised of four distinct parts that include product, placement, pricing, and promotion. Regardless of what is going to be marketed, it is fundamental that a marketer know their product inside and out before any of the other three parts of the marketing mix can be utilized. The four Ps, as the four parts of the marketing mix are often referred as, can be used to demonstrate how Amazon's Kindle Fire has been marketed.

The marketing mix is a combination of 4 P’s (product, price, place and promotion) that should be used in conjunction with each other to ensure a competitive edge over other companies. ‘The marketing mix is designed to produce mutually satisfying exchanges with a target market’.

This project relates with what specifically marketing mix is, what its elements are and how they coincide to produce a comprehensive, cohesive and effective sales strategy.

Based on strength in SWOT analysis, Burger King has greatest new item. Compare to the McDonald, they only upgrade their menu with the same product. In India we create new item such as we offer vegetarian and non-vegetarian burger and chapatti wrap. This is because, during the religious occasion in India which is a kind of festival, they usually do not consume non-vegetarian product and even during a fast period. However in McDonald they don’t change their menu or add new item.

Setting the right marketing mix for the product or service means that it including all of the important bases in marketing strategy. The marketing mix is generally established as the use and requirement of the 4P’s which is describing the strategic position of a product in the marketplace. One version of the beginning of the marketing mix starts in 1948 when James Culliton said that a marketing decision should be a result of something related to a methods and he described the marketing manager as a “mixer of ingredients”.

The marketing mix is primarily made up of four variables, and they are product, place, price, and promotion. These variables are often referred to as the four P's. Many sources often describe the marketing mix as a recipe used in developing a viable marketing strategy, with each ingredient being used different ways and at different times based on the product or service one is trying to market. This paper will utilize three sources to describe the elements of the marketing mix. It will also describe how each one of the four elements of the marketing mix impacts the development of an organization's marketing strategy and tactics.

The 'marketing mix' is a set of controllable, tactical marketing tools that work together to achieve company's objectives. The marketing mix analysis is also called 4P analysis. This analysis contains a set of controllable strategic tools of marketing which work in simultaneously to attain the objectives of an organization. In this paper we will analysis two organizations with respect to their marketing mix. The companies that I have chosen for this task are Pepsi Co and Coca Cola.

Globally, McDonald’s restaurants provide access to McDonald’s products. This ensures that McDonald’s customers are able to access their McDonald’s tastes when ever they need. McDonald’s continues to use strategic planning for its expansion. In 1998, McDonald’s increased its restaurants by 1668 through franchising as well as joint ventures. With American fast food market almost saturated, the company has focused its attention on investing in foreign markets. New markets in India have been successful and the company is targeting more foreign markets.