The Marketing Mix Of Maliban

Marketing mix is a business term that refers to the tool used in marketing. Utilizing marketing mix when determining a product or brand goes hand-in-hand with the 4P 's price, product, promotion, and place. Marketing mix is required for organizations when planning or implementing new marketing strategies. When planning an effective market strategy it is essential to utilize these elements to develop an effective plan..

Marketing is about understanding customers and finding ways to provide products or services in which customers demand. Marketing is essential for a business to survive. It covers the four main areas; product, price, promotion and place. The aims and objectives of marketing are firstly to attract customers to the chosen

According to the marketing dictionary the marketing mix is a combination of marketing elements used in the sale of a particular product. The marketing elements center around four distinct functions, sometimes called the Four Ps: product, price, place (of distribution),

Definition: The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market. The 4Ps make up a typical marketing mix - Price, Product, Promotion and Place.

Next, the character of London Biscuits Bhd is a responsible company. One of the factors to consider includes professional status and qualification of Mr Daniel

Marketing could be defined as the way of planning and executing pricing, promotion and distribution of goods and services to satisfy end user and completing the goals of organisation.

Marketing Mix – four marketing activities; Price, Product, Distribution, Promotion that a firm can control to meet the needs of customers within its target markets.

The marketing mix is a business tool used in marketing and by marketers. The marketing mix is often crucial when determining a product or brand's offer, and is often associated with the four P's: price, product, promotion, and

The marketing mix is the business tool which is used in marketing and even used by the marketers. It is often crucial for determining the product or brand and it provide overall worth to its clients. Marketing mix associated with 4P’S product, price place, and promotions.

By purchasing the product at the right price, we can save money which will improve the profit of the company.

The final marketing mix is the product. It refers to the goods and services provided for a customer to buy by the seller (Surridge and Gillespie pg.195). The nature of a product can be analysed on three levels the core, actual and augmented product. Core product is the actual use of a product, the actual product is the product itself and the augmented product is something extra that comes with the actual product (Surridge and Gillespie pg.195). The factors that differentiate products are their various designs, its quality, its reliability its features and its function (Surridge and Gillespie pg.196).

Summary: Bimbo is one of the world's leading baking companies. Founded in Mexico, Bimbo is a house-hold name in its native country. Today, the company's wide product range includes sliced breads, buns, cookies, snack cakes, pre-packaged foods, tortillas, salted snacks and confectionery products. Profitability in Mexico is optimal, partly due to its vending distribution through small, independent mom-and-pop stores. In addition, its product development and incorporation of a wrapping system that’s allows consumers to see and feel the freshness of the product has created a competitive advantage in comparison to its consumers which had used wax materials for years. A broad portfolio of products enables

Lower Segment: These are price sensitive customers which requires biscuits that are value for money and have nutritional value. Eg. Tiger (100 gms) – Rs 5, Milk Bikis (100 gms) – Rs 7.

HupSeng Perusahaan Makanan (M) Sdn. Bhd., which is engaged in the manufacture and sales of biscuits. Established in 1958, it is one of Malaysia's leading biscuit manufacturers with many accumulated outstanding achievements. In recognition of HupSeng's stringent quality management system, the company was awarded the prestigious MS ISO 9002

Price – Price is also important because company should set the price according to the quality of their product and to achieve the target of sales they must set the price which can beat all of their competitors who are selling the similar products. Customer must get the value for his money.