The Marketing Mix Of Nordstrom

The mission of Nordstrom is to provide outstanding service every day, one customer at a time by offering the customer the best possible selection, quality and value. And their vision is to serve their customers better, to always be relevant in their lives and to form lifelong relationships and while serving their customer face-to-face is the foundation of how they’ve historically served them. Today, customers seek their

For this growing population, we can track the merchandises and find out what kind of items the customers spend money on. We gather the data and analyze the pattern and what style the customer is looking for. We send e-mails to the customers when getting new items that fit the customer’s dress preference with style suggestions.

 Although Nordstrom targets a more upscale clientele, it is still considered a large independent department store that

They also understand that “when you stop evolving with your customer, you die,” as Jamie Nordstrom, president of stores, has said. They are building fulfillment centers to accommodate online shopping more quickly, use RFID chips to keep their perpetual inventory system for stores and online to share, and invested more into online growth than brick and mortar stores, knowing that this is where their growth is coming from. “Over the next several years Nordstrom expects to derive half of its sales from the Rack and from its online units, versus 38 percent today,” and that’s because “the U.S. Commerce Department estimates that electronic commerce amounted to 6.2 percent of total retail sales in the first quarter of 2014.” Analysts have also been saying Nordstrom has thrived compared to competitors because it is a pioneer in perks like free shipping and also having the unique diversity of products online. (https://nrf.com/news/nordstrom-exec-evolve-or-die) (http://www.luxurydaily.com/nordstrom-integrates-instagram-to-create-shopping-experience/) (http://seattletimes.com/html/businesstechnology/2024313399_nordstromearningsxml.html) (http://wwwiebe.com/nordstrom-customer-service-first/)

Unlike more mainstream oriented department stores such as JCPenney or Macy's the target demographic for Nordstrom is more upscale. Nordstrom markets products that are indented for those with more disposable income. Because of this, they may not sell the same volume of products as JCPenney or Macy's. However, what they do sell is likely priced significantly higher than the more mainstream competition. The major draw of Nordstrom is the quantity and status of the designer brand names that they offer. Some of these brands include Gucci, BOSS, Calvin Klein, as well many more designer labels. In other words, brand names that not would likely be found at the likes of more mainstream department stores. Furthermore, these brands could be considered

Nordstrom’s is classified as one of the biggest U.S. department stores. Along with Sears, Macy’s, and JC Penny’s, Nordstrom manages each department in their stores as an individual buying center. Every group functions separately from one another, and is administered by a buyer who is in charge of all varieties and styles of merchandise sold. Promotions that can be used in the stores are included, as well. “The company has also benefited from a new computerized inventory system that gives buyers and salespeople the necessary data to make smarter decisions about what is needed in the stores—and what isn’t.” (Lamb, Hair, McDaniel 569). This new and improved system allows the department store to market a greater amount of full priced items, which ultimately increase sales. The buyer is also able to easily determine what items to obtain and exhibit in the store by using this system.

Figure 2 shows an actual product (children’s wear) offered at Kmart. An actual product is the physical good/service (Moore, 2008). Kmart offers a wide range of products, from clothing to homeware (Kmart, n.d). This touchpoint relates to marketing as well as merchandising. Merchandising is an aspect of retail in which products are presented in retail stores (Levy, Weitz, & Grewal, 2014). Retailing is the activities involved in adding value to the selling of products (Levy et al., 2014). The t-shirts are offered in a wide variety of colours and sizes. Moreover, the t-shirts are displayed on mannequins to further display the product, thus adding value to

With over 400 retailers including Nordstrom, Macy's, Neiman Marcus, Bloomingdale's and Lord & Taylor, plus a collection of luxury shops, you'll need more than just a day to explore. The mall is only a mile away and is easily accessible from the hotel. Enjoy a nice walk, or our complimentary shuttle will take you directly to the mall

Nordstrom is widely known across the United States and Canada, outnumbering other department stores (Khan, 2016). They are mainly known for their excellent customer service where sales associates can become knowledgeable about my product to be able to best suit clients, interested in my collection. I can trust that this brand will give my collection recognition, compared to competitor intimates, such as La Perla, Fleur of England, and Christine Lingerie. Another reason I believe Nordstrom would be a successful partnership is because it would give my brand recognition. Many consumers trust going to Nordstrom over buying from a designer label, because of their positive reputation and return policy. Since I am just starting my own lingerie collection, Nordstrom would be able to promote my label to loyal clientele and hold events to give awareness to my collection. Therefore, I will be able to have a successful holiday season with providing women the confidence to show off their feminine side. I believe partnering with Nordstrom will be a positive outlook and a successful turnout

It has outlets in over 40 states in America, including an online outlet called Haute Look. Nordstrom has become known for its good customer relations. One of their strategies for achieving this is through its easy product return policy. Another is the giving of thank-you and acknowledgement cards to customers. These practices have increased its customer loyalty and increased its market share. Its top three competitors

The demand for consumer goods continues to increase throughout the U.S. Many shopping centers and malls are being built or refurbished in order to meet the demand for our nations crave on products. While visiting shops located within a mall, it can be tough for consumers to buy reliable and dependable merchandise without wasting their hard earned money. Today we will be comparing the two popular brands of clothing that have numerous locations throughout the U.S; Pac Sun and Forever 21. Both stores have many similarities such as their many choices and options within the store, but differ in the quality of the clothing and also the layout and set up of the stores.

We don’t rely on promotions, be it one-day sales, coupons, or “friends of friends” sales. We think our regular pricing has to have integrity.” Fifth is presentation, where the stores image is determined. Nordstrom is known for its relaxed upscale image. Sixth is personnel or customer service, where employees assist customers with their shopping experience. Nordstrom’s personnel are outstanding while they may not serve customers champagne they definitely will go out of their way to assist customers. I think that their personnel have to be the reason behind their success. Whether the story about the customer buying one shoe or the customer returning tires are true or not, gives the current and potential customers a sense of comfort and good customer service beats prices any day.

Our group would like to expand Nordstrom’s existing personal stylist program into a new service in which our most exclusive clientele would have the option to have merchandise delivered to either their home or office to view or try on before purchasing. Customers will be able to select merchandise from our online catalog, which would then be delivered to the location of their choice by one of our personal stylists. They will also have the option to have their personal stylist select merchandise for them. The customer would select the merchandise they wish to purchase and the personal stylist would return any merchandise the customer does not want. Additionally, the personal stylist may arrange for complimentary alterations.

Forever 21 has become one of most popular brand among teenagers and young adults because of its affordable prices and great deals. The store itself has transformed from a small store in Los Angeles known as Fashion 21 to what it is today, a big retail store that receives shipments of clothing, accessories, and shoes everyday. Forever 21 stores have moved in many malls to bigger spaces, even two story stores, to accommodate all of its merchandise and new clothing sections that the visual merchandisers have decided to create. The store located at the Santa Anita mall is one of the biggest stores that accommodate styles in departments such as boho, two free spirit sections, forever 21 men, plus size, love 21, shoes, sale, two accessories sections, a sport section, a basic wear section, a denim section, a lingerie/pajama section, and more. All of these departments have been created to appeal to more than one fashion style, which in other words means to sell the most that they can. Forever 21 is a store that uses window displays to attract customers, utilizes the store’s layout, and takes advantage of the small impulsive merchandise to encourage consumption.

We challenged ourselves to provide a service that would really allow TJX to separate their online retail business from its competitors, and we think that we have done just that. Our service eliminates the biggest reason people choose not to buy their clothes online: they can not try it on before they purchase. We at Fitting Room, by upgrading TJX’s online retail service will be creating a platform that allows people to both get suggestions for clothes they might like if they tried them on and to actually try them on, all in the comfort of their own home. In doing this, we have brought a revolutionary new service to the doorsteps of TJX and their customers, with the potential of exponentially increasing TJX’s market share in the online clothes shopping market in the process.