The Marketing Mix Of Toyota

Promotion is about how the customers are informed about a particular product or service and plays a vital role. So promotion basically carries the 3 Ps of the marketing mix by presenting that all important information to the right target market.

Toyota motor products include; Hybrid, Plug-in Hybrid, Cars, MPVS/Vans, SUVs, Fuel Cell and Commercials. The strategy Toyota uses for marketing is mostly to showcase its different range of vehicles to the market as they also get inspired through the same to manufacture better vehicles. With this method both the clientele and the company benefit from each other.

Promotion is a way company communicates messages on what the pruct does and what does the product can offer customers. It includes below elements:

However Toyota also has cons, for example a con with their marketing techniques: not all of the information they provide customers with is 100% true. Toyota have a certain amount of merchandise which they need to sell to consumers, and if they do not manage to, then they lower the price and discount it in order to entice customers. However, when it is put into perspective that they have even cheaper cars, there are still others that are much cheaper, with similar specification. E.g. Ford have brought out a new innovative car with clever modern technology, and is more economical than a Toyota discounted car. In addition Toyota also had to reduce the price of their cars recently as customers were refusing to but their products for the full price. For example, they had to discount £500 off of a car, if bought within a certain amount of time. This shows that some of their

In this paper about the Marketing Mix, it will explain the elements of the marketing (product, place, price, and promotion). I have enclosed a chart about the Pricing Strategies Mix. I will also be selecting an organization by the name of Target in which I am familiar with and will describe the four elements of the marketing mix and how it impacts the organizations developmental marketing strategies and tactics.

For more than 50 years, Toyota Motor Corporation has been one of the world’s leading manufacturers of motor vehicles in the United States. It was born a Japanese company in 1935 and came to America in 1957. Now headquartered in Toyota City, Japan, it employs more than 300 thousand employees globally (Toyota Motor Corporation Company Profile, 2012). In addition Toyota is a global marketing organization. It strategically operates primarily through Japan, Asia, Europe, and North America; but its vehicles are sold in more than 170 countries and regions across the globe (Toyota Motor Corporation Company Profile, 2012). The Toyota brand is traditionally defined by brand attributes such as global leadership, innovation,

Toyota puts a high emphasis on innovation and productivity of its brand. As well as the combination of own brand name and local life culture. Toyota's marketing strategy mainly uses social tools. Each ad includes functions, situations, experiences, public relations and direct marketing techniques in a company's promotions.

This project relates with what specifically marketing mix is, what its elements are and how they coincide to produce a comprehensive, cohesive and effective sales strategy.

Marketing is the management process involved in identifying, anticipating and satisfying consumer requirement profitably. This marketing mix comprises of product, price, place and promotion (Surridge and Gillespie pg.190). Sometimes people argue that an element of the mix is more important than the others but I do believe that they are all equally essential for the success of a product. In this essay, I am going to explain the various elements of marketing mix, if the product is the most important element of the marketing mix, and the importance of an integrated and consistent marketing mix.

The purpose of this paper is to describe the elements of the marketing mix which is product, place, price and promotion. In addition, selecting the organization whom I work for which is DirecTv and describe how each one of the four elements of the marketing mix impacts the development of DirecTv’s marketing strategy and tactics. This paper will also be describing how each element is implemented.

Toyota Motor Corporation (TMC) is a global automaker based in Toyota, Aichi, Japan. The company is a global leading automaker in terms of sales and output, and it employs more than 320,808 people globally. Toyota’s main business is automobile manufacturing and financial services (Investopedia.com, 2011).

Executive Summary: Hiroshi Okuda, Toyota Motor Company is most recent appointed president, must decide whether to continue endorsing the project committee in charge of developing a fuel-efficient vehicle, the Prius. The project is made to be a shift for Toyota; yet developing the prototype has represented a large cost for the company since the technology needed to be created from scratch. Toyota has been recently criticized for producing non-innovative, look-alike models, not attractive for young new customers. Despite that Toyota Motor Company has registered an increase in its net sales; the profit margins have substantially fallen for the past 5 years.

1. Premium pricing-usually above the high of its segment. For example, something unique like car Ferrari.

Promotion can get more profit and increase the product value. In order to motivate consumers to purchase Toyota product, Toyota use the promotion method to inform, persuades and remind potential customer, stakeholders and the broader public respond on their product. Toyota also successfully integrates its many communicates channels in the process of development and sustain brand identity and equity. Those are the strategies apply by Toyota in two different countries which are Malaysia and US:

Submitted By: Submitted To: M.Umair Sheikh Mam. Anushey Reg# NI-F7-BBA-212 3rd Semester Date: 21st October, 2008 Introduction: Marketing Mix is a major concept in modern marketing and involves practically everything that a marketing company can use to influence consumer perception favorably towards its product or services so that consumer and organizational objectives are attained, i.e. Marketing mix is a model of crafting and implementing marketing strategy. There are four P’s in marketing mix which are: 1. 2. 3. 4. Product Price Place (Distribution) Promotion. SONY Corporation Sony Corporation is a multinational conglomerate corporation headquartered in Tokyo, Japan, and one of the world 's largest media conglomerate with revenue of