The Marketing Model Canvas As An Analytical Framework

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Critique Our group has used the Business Model Canvas as an analytical framework to evaluate The Fun Center and generate recommendations to further improve the delivery of its value proposition. The Fun Center aims to provide children with an exciting and safe place to have fun by providing an array of arcade games, food and beverages, and event hosting. We made no changes to the general premise of the Business Plan, but rather we fine-tuned the aspects we felt lacked clarity. The gaps that we originally identified in the first version of the Business Plan were minor and posed little threat to the company’s overall success. However, we felt that The Fun Center’s lack of distinctiveness would limit the company in terms of potential growth.…show more content…
Recommendation 1: Market to Children and Parents Our analysis of the Business Model Canvas has revealed a minor hole in the channels section. We feel as though the company’s business plan failed to account for a very significant customer segment: kids. Currently, marketing is directed towards arcade enthusiasts and middle to upper class adults. The hope is that parents will be intrigued by the company’s value and bring their children to the arcade. However, considering that the value proposition seeks to serve children ages 5-12 as a target customer segment, the Business Model Canvas would suggest that a channel should exist to directly connect The Fun Center’s value to children. In addition to advertising to adults with traditional methods, we recommend that The Fun Center also market directly to children in order to improve reputation and garner more interest. For example, advertising The Fun Center on children’s shows and radio stations will communicate to children in ways that are already familiar and comfortable to them. According to small business advice from Hearst newspapers, it would cost 200 to 1,500 dollar to commercially advertise The Fun Center on a local station, a small investment for a large long term benefit (Wagner, 2015). In in the same way they react to new toys and cereal, they will ask their parents to bring them to The Fun Center. Further, to partner with local elementary
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