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The Marketing Of Digital Marketing Essay

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Today in our society and the world of Business we encounter many different genres of marketing to persuade consumers toward certain products or services. One of the most known and used type of marketing businesses use is Digital Marketing. Digital Marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Another style of marketing that opposes from Digital Marketing and widely used today I or economy is Traditional Marketing. Traditional Marketing refers to any type of promotion, advertising or campaign that has been in use by companies for years, and that has a proven success rate. Methods of traditional marketing can include print advertisements, such as newsletters, billboards, flyers and newspaper print ads. Although Digital Marketing differs from traditional marketing, our economy has been rapidly moving toward the use of Digital Marketing. Studies have shown that cost of Digital Marketing is more efficient, they can unprecedented audience reach, and is better when it comes to direct response from intended audience. Traditional Marketing on the other hand is way more expensive and is more difficult to stay in contact with customer’s. These techniques and associability’s can benefit customers by saving them money and being able to keep in touch with your customers’ needs and wants when running a business. The beginnings of digital
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