The Marketing Of Digital Marketing Essay

The common public goal of the marketing discourse is to attract attention from targeted audiences, in other words make the consumer buy, buy, and buy. In order to achieve these goals I have to execute different marketing strategies with the help of the staff and company executives. Together we brainstorm different marketing trends, design different kinds of ads; analyze social media for more effective ways of advertising and calculate risks based on customer insight. When all is done right the end goal will result an increase of sales revenue for the company, which will sharpen its image and name.

The non-digital approach that Cole Haan uses are the classic banners and by mail. While this is a non-digital way of marketing, it helps to reach consumers with a more traditional approach. The pros of this marketing strategy is that it is able to reach customers who respond to more traditional advertising (Lamb, 2012). The cons of this strategy is that it is also an outdated marketing technique. Banners and mail are traditional forms of marketing that nowadays only influence a small number of consumers. Not everyone pays attention to banners or even take the time to look at mail from retail companies. In addition, the non-digital approach is expensive and takes more time to design and promote. This technological era is moving forward from traditional marketing to digital. It is a more cost efficient tool that has the ability to reach and target more

For example T.V, the net, text messages and emails have all provided new and effective ways of marketing internationally and at a cheap price. This means that communication possibilities and user interaction between promotional campaigns is much easier.

MSS MUNSHI,Munshi A(July 2012. ).Digital matketing.A new buzz word.International Journal of Business Economics & Management Research, Vol.2 Issue 7,

Marketing has become more and more important, especially as the purposes of marketing expanded into performing marketing researches. Through marketing researches, it is asserted that marketing starts with a real customer need. Classic marketing, has, nonetheless, focused on making the need that will draw customers, and this stresses the advertising power of marketing (Woodall 2007, p.1284). This is also called the sales concept of marketing (Woodall 2007, p.1285). An example is how advertising lures people into buying a brand, because of the

There are a lot of benefits the customers enjoy when they do their shopping online, such as:

It is to be noted that there are several aspects of conceiving a value added digital marketing strategy,and also from establishing a robust tracking solution to know the channels and how effectively one must allocate budget to the other one.Digital Marketing Oshawa gives you tips to become successful in digital marketing.

In recent years, a number of marketing techniques have emerged and expanded upon those we already had. Combined with the use of previous techniques, these can become highly effective marketing strategies capable of bringing in a multitude of customers to your business.

Established in 2002, Mahalo Digital Company specializes in providing innovative Business-to-Business (B2B) communication solutions. There are ten employees in the company who are known as ‘service minds’ and are ready to deliver high-quality products and services to clients. Mahalo’s products and services include doing presentation graphics, web and intranet design, and many more. Mahalo aims to further establish and develop relationship between clients and their customers effectively and efficiently based on their quality works (Mahalo Digital, n.d.).

The most recent trend in marketing is digital marketing. While companies continue to print advertising digital media can easily be updated with changing developments. If a company wants to communicate with their customers about a new product, new features or new ways to use the product, digital marketing is the way to do it. A

Content marketing is essential for businesses in the world because it helps them to plan and prepare for cost-effective and reliable sources of numerous new leads and website traffic. However, whether you have been using content marketing strategies for decades or you are a new person with content marketing you need to improve your plan. Everyday people create and publish more content. Therefore, there is stiff competition which every business is trying to cope up with to succeed in content marketing

The Marketing Concept The marketing concept has evolved over the last years, marketing reflects to a key approach to doing business. An organisations objective is to make profit, to do this they have to consider the marketing concept, in order to satisfy customers. For an organisation to be successful should divert its attention away from particular products and towards the interest of the customers. Customers changing their needs and wants influence an organisations strategies and plans. Meeting customer’s needs is the main key in marketing.

Content marketing began as a simple concept; one simply wrote blogs and articles related to specific products and/or services and promoted them; however, content creation in 2018 has come full circle. Businesses today have tried to keep up with content trends and have used different tools to promote content in 2018.

Marketing is one of the main the fundamentals of a successful business in the sense of profitability. It is the concept of selling your product or service to the market in the industry that specific business is competing. However, marketing involves a complex process beyond just letting people know about the products or services that a company has to offer. It is a tool that projects the business 's image to the public as a form of strategic approach to outperform the desired business plan. The field of marketing entails a wide variety of concepts, and as the communication has changed over time, it has also brought a whole new set of implications in the subject mattered. Marketing in the 21st Century is mainly focused on delivering a customer experience, customers are not as easily amused when it comes to new products, we are on a constant search for new, better and easier to use products, and with this, the marketing strategies have been keeping up with the changes as well.

Many businesses are currently using various online platforms to promote and marketing their products. With the advancement of technology and increased access of the internet by people, the business have taken the opportunity to reach their potential customers through the internet. There are various advantages that accrue to a business entity that uses internet as a marketing tool. The internet marketing has tremendously increased and the businesses that have not embraced internet marketing are missing out on great opportunity (Schibrowsky, Peltier & Nill, 2007). The importance of using internet as a marketing tool is as explained below;