The Marketing Of Marketing Mix Essay

After researching other websites and competitor ads for prices, it was determined that H&R Block is comparable to, if not lower priced than most competitors in the Metro Phoenix area. Their pricing is low

Identify consumer priorities, needs and preferences. In what ways do they impact the marketing mix.

Toyota has a manufacturing facility of the overseas of 50 in 27 countries, and is doing business expansion globally. Moreover, the Toyota car is sold by 160 countries of an overseas. The number of dealer is 8,485 dealers in the world (Expect Japan), and there are more than 270 dealers in Australia. We can buy Toyota’s product everywhere.

The marketing mix is an essential component of every marketing strategy. The marketing mix is comprised of four distinct parts that include product, placement, pricing, and promotion. Regardless of what is going to be marketed, it is fundamental that a marketer know their product inside and out before any of the other three parts of the marketing mix can be utilized. The four Ps, as the four parts of the marketing mix are often referred as, can be used to demonstrate how Amazon's Kindle Fire has been marketed.

The portion of Strabucks marketing is reflecting the social aspects of their customers, while the other portion is focused on rebranding of their locations. Starbuck 's marketing mix(4P 's) indicates the importance of this marketing tool as a way to ensure that the firm promotes the right product at the right place and with right pricing.

Presso Mobile Company has been established and opened in year 2012. Presso Mobile Company is mainly based in Melbourne, Australia and has become the well-known mobile coffee provider in the mobile coffee industry with quick service and serving of quality coffee. Presso Mobile Company located at 233 Lonsdale St, Melbourne Victoria, Australia and having six franchisees at different suburbs. Presso Mobile Company is mainly selling hot and cold coffee drink such as espresso, mocha, latte, macchiato and etc. Presso Mobile Company is selling some easily consume food too such as sandwiches, wrap, and muffin and rolls that being freshly made every day. The main objective of Presso Mobile Company is to provide the quick, friendly use and quality product and services to the customers. Presso Mobile Company normally promote the products and services through social media like Facebook , Tweeter or Instagram in order to grab attention from the public. Presso Mobile Company has successfully built a good brand image in the market thanks to the excellent customer service and good and consistent products. Presso Mobile Company believe that there is a big potential grow for this business in the future as the growing of coffee lovers in Australia and drinking coffee has become the culture of Australians and also an essential drink for everyday life

Promotion – represents all of the communications that a marketer may use in the marketplace. Promotion has four distinct elements: advertising, public relations, personal selling, and sales promotion. A certain amount of crossover occurs when promotion uses the four principal elements together, which is common in film promotion. Advertising covers any communication that is paid for, from cinema commercials, radio and internet adverts, through print media and billboards. Public relations are where the communication is not directly paid for and includes press releases, sponsorship deals, exhibitions, conferences, seminars or trade fairs, and events. Word of mouth is any apparently informal communication about the product by ordinary individuals, satisfied customers or people specifically engaged to create word of mouth momentum. Sales staff often plays an important role in word of mouth and public relations (see Product above).

The ‘Product’ aspect refers to the actual good presented to the consumer, whether that be tangible or

What is the marketing mix and why is it useful as a tool of analysis?

Product- Product is anything that is in market for sale and which should solve the needs of customers. Product should be well packed and should be visually interesting.

The marketing mix is what most marketing people call "the 4 P's" and it consists of Product, Price, Place, and Promotion. "Some people will increase the marketing mix to the "five P's", to include people. Others will increase the mix to "Seven Ps", to include physical evidence (such as uniforms, or facilities) and process (i.e. the whole customer experience e.g. a visit to Disney World)" (Marketing Teacher, 2000). The marketing mix is a very important aspect of any marketing strategy and contains "the controllable variables the company puts together to satisfy the selected target group" (Perreault and McCarthy, 2004, Ch 2).

The main intention of market research is to analyze the demand of customers. In fact, consumers are so close with the market research and product development to their integration into the 4 Ps--that people might even be called: The fifth "P" of marketing. The four P’s of effective marketing mix strategy was developed by McCarthy. Focusing upon customers, company could take right decision for the customers, according to the right place and distribution outlets, and the proper way for approaching the products. Marketing is all about creating beliefs to drive buying. So whether they are focused on the product, price, place, or promotion, successful marketing strategies and tactics

The term "product" refers to tangible, physical products as well as services. A product is everything one receives in an exchange,

The marketer has conventionally been seen as the mixer of ingredients. Various value creating elements are condensed in the form of a product. According to the marketing mix concept by McCarthy, the marketer mixed the ingredients of product, the physical goods and its ingredients; price or sacrifice that a customer is supposed to make – both monetary and non-monetary; the product availability in right quantity and right time; and finally product information, persuasion and imagery. The success of a marketer depends on how judiciously these ingredients are mixed.

I will pay £1250 every month. The place I chose to set up as my café