The Marketing Of Wal Mart

From a functionalist perspective, Walmart offers low prices on many everyday items, all under one roof, which our convenience first society makes a top priority. We know that a trip to Walmart will also, many times, offer us the opportunity to socialize with one we seldom see or talk to; everyone shops at Walmart after all. Unfortunately, this bigger is better mentality often times means small business owners can no longer compete and local businesses close; they simply cannot compete with selection or volume buying power. Let us not forget the guilty

Wal-Mart is an American multinational retail corporation and one of the leading discount department retail stores (Wikipedia). It is the highest- grossing company in the United States (Fortune 2008a), and is by far one of the most successful companies worldwide. Wal-Mart offers a place to buy the majority of our goods under one roof like electronics, furniture, clothing, pharmacy, sports, food, books etc. Wal-Mart sells good at lower price than the others and this is even shown by its slogan “save money, live better”.  It drives out smaller and sometimes even the expensive stores out of business due to its lower prices. Wal-Mart provides jobs for thousands of

1-Force Wal-Mart points are explicitly acknowledged widely. With its size and access to capital, Wal-Mart can maintain even low-shop performance over the long term when you move to the area, a luxury not granted many small businesses, based on the family. Distribution and supply chain enables the efficient retailer to offer very low prices, which is difficult for competitors to match.

Wal-Marts only good point is that it is a convenience. Wal-Mart is everywhere and is always open. Wal-Mart abuses their employees without their knowledge at all. Because of their prices being low, wage is even lower to make an over decent profit. Wal-Mart is a growing competitor to those who have enough trouble just surviving. It is easier for everyone just to back-off and let them do what they want, but they have taken advantage of that and the people do not like that.

Beginning with the cons, Walmart has been known for having low pay and unpredictable work schedules for their employees. Employees have held numerous protests regarding these issues about labor policy. The workers are being paid too little to afford to live at their accustomed lifestyle (low-class, middle-class, or high-class as discussed about in lecture). Additionally, the unpredictable work schedules often require employees to constantly work overtime, start early in the morning, or create difficulties with life outside of work (such as making an appointment). Alongside those issues, the most known problem about Walmart is that local businesses tend to close when a Walmart gets built in an urban area. Local businesses simply can’t compete with Walmart in the marketplace

Wal-Mart is a producer who has the sole purpose of promoting consumption of the consumer. Wal-Mart and its quest for capital improvement are playing a major and vital role in the evolution of economic life. Wal-Mart brings positive change to towns in the U.S. They increase competition between retailers, stimulating the economy, and they also bring more capital and tax revenue to at town, some of which desperately need a positive change.

First off, Walmart has transcended the idea of a monopoly. although economically it hasn't exactly been allowed to corner the market in "supermarkets' it more than out does its competitors with a GDP ranking higher than some countries. Walmart has a profound impact on the state of economics on a global level, and more importantly on a local level. As examined thoroughly is the tendecy for Walmart to drive local shops out of business in smaller towns, and essentially suck its noncorporate

for many American shoppers, Walmart is a lifesaver (Wolf, 2010). Walmart has successfully overcome the stereotypical retail outlet. Walmart has taken negative publicity and turned it into a successful campaign of appealing to all types of consumers. They are the first store to have their Black Friday ads released and also state that they will beat any competitors pricing.

Walmart is a huge retail chain in the United States. It is giving consumers more choices than its competitors at a relatively low prices. Prior to its arrival the other retail business k-mart, target, and other small retail stores in United States especially in small towns and cities were serving communities. After Walmart arrival the chain prevailed everywhere, as it is said about it, it came, it conquer. About Walmart, mostly people I met, have positive and negative thoughts. People think that Walmart ruined other businesses, other say, that Walmart become a kind of habit for them.

The development of the Internet and more specifically the business website has seen brand recognition by consumers escalate to never before seen heights. Because of this brand recognition, it has become important for businesses to design their websites to reflect their overall marketing strategies. This is especially important in the retail world. All retail businesses have a similar overall marketing strategy of generating sales and retaining the customer for future sales. Most of the retail giants still greatly rely on the success of their brick and mortar stores to turn a profit. However, internet sales for these brick and mortar stores have increasingly risen over the last few years to compete with the retail stores like Amazon that are strictly internet based businesses. Brick and mortar retail stores, such as Walmart, Target, Kmart, and Nordstrom, have each designed their websites to reflect the overall retail marketing strategy as well as the individual marketing strategies that have made their brick and mortar businesses successful.

Let’s begin with the fact that Walmart directly takes customers from surrounding retailers who simply cannot compete. As a matter of fact, Walmart was held responsible for 40%-50% of small store closings in the 1980s and 1990s (Kille). Walmart’s damage to smaller retailers did not end there. From 1992-2007, a span of 15 years, 60,000 competitors were ran out of business due to a local Walmart (“Walmart”). In fact, some data show that typically 14 surrounding competitors will shut down withing 15 months of a Walmart opening in their area (Kille). All this information has help to prove that Walmart’s competitive advantages are undeniably overwhelming. Due to the company’s size, they can purchase in extremely large amounts from foreign countries, which leads to them paying less for the product initially. In turn, this allows customers to purchase these products at a lower cost. Smaller “hometown”

There’s no question that Walmart can have a negative and a positive impact on the economy. No company is prefect however, Wal-Mart seems to always push the envelope. A company at Walmart magnitude should find was to operate in an equally streamlined manner. To make sure there employees are being took in care of correctly, and make sure that labor laws are being followed. There should never be any excuse for going against moral value or to treat others

     When you talk about Wal-Mart the first thing that you have to remember is that they are the largest retailer in the world. Wal-Mart employs more people in the United States than any other company and is second only to the federal government in the number of employees that they have on the payroll. These are important facts to consider in that due to their tremendous size, Wal-Mart has an enormous

some time, the company’s plan was to not compete head-to-head with Wal-Mart in terms of lowering prices but instead to provide their customers, who they identify as “guests”, with a special experience every time they visited a Target location. One idea that was implemented was to market and sell upscale, trendy clothing and unique merchandise at discounted prices.6 This strategy, known as the “cheap-chic” strategy, focused on providing good quality clothing from various well known designers and fancy products from high-profile manufacturers for prices lower than their competition. This plan was vital because it began essentially began the concept of customers referring to Target as “Tar-zhay” which according to Patrick Barwise and Sean Meehan, who are university professors, as a “connote its trendy sensibility”. Target partnered with various designers and companies in order for this plan to be successfully implemented. For clothing, the company partnered with designers such as Mossimo and Isaac Mizrahi, designers whose clothes were similar to Target’s private clothing lines, and focused on properly positioning and advertising different brands in order to appeal to a their customer’s tastes and to broaden their customer base.6 For several brands of merchandise, such as home products, they partnered with companies which only sold their products at Target stores, such as Starck Reality and Michael Grave’s Design.6 This provided an advantage and possibly a disadvantage. The

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