The Marketing Plan For Adidas Group

962 Words Feb 29th, 2016 4 Pages
As you can tell from this financial statement, The Adidas group has been on a successful track for quite awhile. Net sales between 2014 and 2015 grew a whopping 16.7%, as did the cost of sales by 16.5%, which puts the overall gross marginal change of The Adidas Group at 16.9%. This took the overall gross profit from €5,303 million to €6,202 million in just one year. The Adidas Group states, “In March 2015, we presented the next five-year strategic business plan for the Adidas Group. 'Creating the New ' is the attitude that leads us into the future. We believe that sport has the power to change lives. We work every day to inspire and enable people to harness the power of sport in their lives. We also translate our competence in sports into streetwear and fashion because sport is an attitude and a lifestyle. Everything we do is rooted in sports. At the very heart of 'creating the new ' are our brands. Our brands are what connect us with our consumers; therefore, the success of our brands defines the success of our business. With 'Creating the New ', we will get closer to them than ever before. To achieve that, our plan is based on three strategic choices:
Speed: We will become the first true fast sports company: Fast in satisfying consumer needs, fast in internal decision-making.
Cities: We have identified six key cities in which we want to grow share of mind, share of market and share of trend: New York, Los Angeles, Shanghai, Tokyo, London and Paris.
Open source: We will…
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