Marketing: Chase Bank

McBride Financial Services is a start-up regional mortgage lender. They are headquartered in Boise, Idaho and plan to expand into a five state operation. The firm specializes in FHA, VA, and conventional home loans and refinancing. Upon approved credit, McBride Financial Services will provide a credit report, a home inspection, an appraisal, and mortgages at the lowest rate available at the time, for a very low price.

Armstrong’s team used branch-level data from the CSI system as the primary source of research. As a result the concept of “comfortable banking” is directly translated into customers satisfaction during their interaction with tellers in the bank, since almost every criteria in the CSI is measuring representative service behaviors. One thing that the team failed to see is that “comfortable banking” could include a much wider scope of services that customers value therefore consider important to their experience: the products itself and services provided outside the bank for instance. According to Armstrong, “comfortable banking” positioning stands for the branding of the overall experience TD Canada Trust delivers to its clients. The financial products, as the core business of any banks throughout the world, should be counted as part of the service, too.

Ally Bank has become more of a well-known name over the last few years. Being the “product” of a bailout hasn’t been easy for them, but they are finding unique ways to brand themselves. Ally Bank should use marketing and advertising to continue to promote their brand name and what they stand for, along with education about the bailout. Ally will continue to grow their market over the years if they remain innovative. Ally Bank faces some tough competition but has been able to out-do them with their fantastic offerings.

Capital One has a long history of creating long standing relationships with their customers. They have achieved this through a complex marketing strategy, This strategy has propelled them forward, allowing for them to conquer feats unlike any other companies. Although this strategy has faced both its ups and downs, meaning it has undergone a multitude of changes throughout the years. Capital One’s marketing strategy has created both successes and failures, but with it’s growing nature will continue to strive for excellence, as shown from previous accounts.

A marketing strategy is important for all company because it gives the opportunity to make them a products or services, which it will generate a profit. A marketing strategy combines all the business goals together and helps to focus on selling activities, and helps to determine the price of each product. It also helps to determine possible target clients. Therefore, it’s a combination of the four Ps: product, price, promotion, and place. Throughout this paper, I will explain the elements that makes PNC Bank successful and what are the areas that need improvement.

Target Corporation is a retail company that provides a wide variety of products, such as clothing, housewares, groceries, entertainment, as well as a large selection of other products. Target aims for a wide customer base, providing customers with everyday products. It seeks to attract a younger, more educated, and affluent clientele. Their suppliers include many name brands for all products, including 3-M, General Mills, Massimo, and Apple. Target has also created their own brands, such as Up and Up and Archer Farms. In July 2014, Brian Cornell was named the company’s next Chairman of the Board of Directors and CEO, and his transition was effective on August 12, 2014. He has over 30 years of retail and consumer products experience in various roles at Pepsi Co, Michaels, Wal-Mart, and Safeway. Cornell said, “I will focus on our current business performance in both the U.S. and Canada and on how we accelerate our omnichannel transformation.” (Target, 2014.)

Newspaper advertisements focus on individuals that are around the retirement age and will only be effective in areas that have a high population of individuals that fit into this age group. Research into various areas to see where these target populations are highest will be important to determine where to advertise as well as in which newspapers, and then McBride Financial Services will see the business from the retiree targets draw to them.

Based on segments, customer centric offerings are to be offered. Each customer has their own liking and disliking as well as proper planning. The right time to offer also plays an important role. This will avoid unnecessary mailers/calls to be made. Customers normally tend to ignore mass mailers and emails which are sent on regular intervals as they feel that they are junk mail. It is also important to determine the best channel of communication the customer is most likely to respond to. Valuable resources and time is saved and also frees marketing resources to concentrate on other customer and plan for newer programs. Overall, we can work with our customers on helping us improve our customer service and provide the quality service that the customers deserve. It is in this endeavor to have a sustaining model to keep the customer engaged throughout their relationship with the bank for growth and profits in the long run.

I choose to talk about the Target Corporation, because it is a franchise where consumers constantly shop at for their grocery, home décor, and bathroom essentials. The Target brand is in the general merchandise retailing industry and was first established in 1962. Target’s mission statement states: “Our mission is to make Target your preferred shopping destination in all channels by delivering outstanding value, continuous innovation and exceptional guest experiences by consistently fulfilling our Expect More. Pay Less. ® brand promise” (Target Corp., n.d.). The company’s mission statement implies that Target is a store where consumers can get products for a reasonable price. Target is performing well despite of their security breach problem a couple of years ago. It does not follow Pfeffer’s principles to the key, but it is a high performing organization. Their goal is to provide affordable prices at their different full-service department stores. Target has 1,556 stores and is the fourth largest retailer in America. It ranks as the second discount retailer in America only Wal-Mart Stores, Inc. stands in their way (Target Corp., n.d.). In 2011 Target acquired the Zellers retail chain, at a cost of $1.8 billion dollars to its international expansion (Target Corp., n.d.).

Target Corporation is a large retail Corporation in the world with its headquarters in Minneapolis. The precursor of the Target Corporation is a famous retail corporation of the United States: "Dayton-Hudson Corporation" - established in 1918. First, Target is only a small portion of Dayton-Hudson Corporation. But by 2000, due to a number of changes, the Corporation was renamed the Target Corporation. It is the owners of subsidiaries like Target Financial Services, Target Sourcing Services, Target Commercial Interiors, Target Brands, and Target.com. Target Corporation organizes business with many stores such as Target or Super Target, which sell much different merchandise like clothing, jewelry, electronics, medicines and some groceries. Since the beginning of the 21st century, after rebuilding the brand new identity system, Target Corporation has continued to build more retail stores. Target Corporation has 1,764 stores across the United States and at Target.com. Target has grown and become the second largest retail group in the whole the United States - after Wal-Mart. Target Corporation has higher revenue and earning on Thanksgiving, Christmas and New Year season, which highly increase in working capital than other seasons. While Wal-Mart dominate the retail market with a low price, then Target succeeds in giving Target served customers with slogan “expect more, pay less” by encouraging diversity, providing great value, supporting the community, and protecting

Senior executives at Vanguard are evaluating their marketing strategy. In particular, they are looking at their approach to market segmentation, the organization of the marketing function, and the emphasis placed on marketing metrics in the corporate dashboard in light of an economic and stock market downturn.

There are over 1.1 million men and woman amateur and pro bodybuilders alone in the United States. The IFBB has competitors age ranges from as young as 16 years to as old as 83 within a range categories for competition, The NutiBullet Pro is a necessary tool to assist the competitors in preparing for competitions fulfilling a need for a quick, convenient and easy way for bodybuilders to create their protein shakes, whey smoothies or one of their required 6 to 7 meals a day.

In 1996, Citibank was an emergent banking institution attempting to increase its market share in the competitive Los Angeles area. In order to do so, the bank’s strategy was to focus slightly less on their financial growth, and much more on providing “a high level of service to its customers”. Management viewed this paradigm shift as “critical to the long term success of the franchise”.

For an organization to beat the competition, they need to understand what the consumer wants. Marketing concepts are based upon consideration on what the organization’s customers need and nourishing these needs better than the

Strategic marketing is the way a firm (bank) effectively differentiates itself from its competitors by capitalising on its strengths (both current and potential) to provide consistently better value to customers than its competitors. The marketing or promotion strategy that Affin bank strategizes can be considered as weak as compared to other financial institutions. The issue on promotional efforts are only too focusing on advertising through their official website and the placing of bunting at Affin bank’s various branches. Thus, the communications of such promotions are not made in large scale. Furthermore, the web design is also an important tool in marketing Affin bank brand awareness. The issue that lies in its web design are too simple and dull. Besides that, Affin bank does not provide loyalty programs or rewards especially for debit card users.