The Marketing Plan Of Ebay Essay

There are many major competitors for EBay. Of the many companies that are in the same industry which are at the top of the Hoovers in depth list is Amazon, Google, Overstock.com, Walmart.com, HSN and the list goes on. The industry that these companies are in is a multibillion dollar industry. All these companies know that the consumer is their main concern. The consumer will always have a these companies doing all they can so that they stay on top.[6]

Dembosky, A. (2012). Ebay moves beyond its dotcom roots. Available:http://www.ft.com/cms/s/0/df3723ca-1773-11e2-8cbe-00144feabdc0.html#axzz2EbzDqb5Y. Last accessed 10th Dec 2012

In proposing eBay as publicly traded on an open market organization in recognizing prospect livelihood, complete model is great and fits development without the requirement for progressing costly base or staffing costs. Gained account recognizes substance which unites suppliers and clients. Figures out how to maintain a set-up where request and supply shows value determination.

Ebay a company that made its name for buyers to bid on items of interest and for users to browse through a search engine for a broad market of items online world wide. Ebay-Inc., was founded by a 28-year-old software developer in September 1995 by Pierre Omidyar 's San Jose living room. On eBay one can conduct worldwide person-to-person trading, or sales which could be in the a forms of a garage sales, flea markets,

The Walt Disney Company has been a major face of family entertainment for the past nine decades. It has grown from a small cartoon studio in the 1920s into a multi-million dollar global corporation, entertaining the world around us every day. As a corporation, The Walt Disney Company has numerous affiliates and offspring spanning different media networks, recreational theme parks, studios and consumer products. Their theme parks and resorts are a premier travel destination for millions of families, and are located in several different countries including the US, France, Japan and China. The Walt Disney Company also has a cruise line of its own, adding more travel and entertainment options to the mix. The question we often ask ourselves is, how did this small partnership of brothers develop into such a gigantic organization? Throughout Walt Disney’s 64 short years, his leadership, vision, and strong morals and values led the Mickey Mouse organization to where it is today. Walt had a vision, and his attitude and motivation are key drivers behind the

Walt Disney has been making America's dreams come true for years. Through their success at managing and motivating cast members and the need for other corporations to want this information, Disney has developed the Disney Institute and Disney University where they provide every part of their knowledge except brand management or strategic planning (Paton, 1997).

When looking at eBay’s target market, the segmentation of users appears to be majority males, ranging from 25-34 years old. Over half of the users don’t have kids and also lack college experience. The majority of the people are Caucasian and have a household income of $100,000. After looking at this information there are some good opportunities that eBay could capitalize on.

eBay is an American multinational corporation and e-commerce company, that provides consumer-to-consumer sale-services through the Internet. eBay was initially founded as an auction web by a computer programmer called Pierre Omidyar, and during the dot-com bubble it manage to prevail and it ended up being a notable success story. In September 1997, the company officially changed its name to eBay and in 1998 it went public. Today it is a multibillion-dollar business with operations localized in over 30 countries (Global Trade, 1995-2016). There are millions of items available on eBay, from used cars to collectible items such as coin memorabilia. The firm empowers exchange on local, national and global business sectors around the globe. Unlike Amazon, which threatened the existence of local retailers, eBay facilitates local individual retailers/mom-and-pop stores/retail chains and offered them a platform to sell their merchandise with the advantage of same-hour delivery.

Another network could be the partnering/investments in companies like snapdeal or chinese companies which allow Ebay access to the user base of these firms, and gauge the online user behavior more closely to identify opportunities. This is predominantly helpful where Ebay does not have its own marketplace (own marketplace is Ebay.in as compared to Ebay.com) and is planning to enter eg. China.

This created an environment where consumers were receiving what they desired and also at higher volume creating profits. “ Donahoe- “We have to create a marketplace where we’re helping our sellers give our buyers what they want”” (Armstrong, 2013). Giving the customers what they desire created profit and growth for eBay.

The company eBay Inc. is an American multinational Internet consumer-to-consumer corporation. Founded in 1995 by Pierre Omidyar in San Jose, California, it is now a multi-billion dollar business with operations localized in over thirty countries including China and India. It’s main enterprise is eBay.com, an online auction and shopping website that allows people and businesses to buy and sell a broad variety of goods and services internationally. Millions of collectibles, décor, appliances, computers, furnishings, equipment, domain names, vehicles, services, intangibles and other miscellaneous items are listed, bought, or sold daily on eBay. Anything can be auctioned on the site as long as it is not illegal and does not violate the eBay’s Prohibited and Restricted Items policy.

The proposals that we are going to depose are a planning of continuous action in order to confront the challenges, which BT confronts. The most important factor is considered to be the fact that the marketing environment changed rapidly after the deregulation of the telephone industry. Up to then BT was operating as a monopoly, ignoring the competition and ways to face it.

The acquisitions are risky but support the eBay overall open source commerce platform called X.commerce. Therefore, the acquisitions are warranted as a calculated risk which enables merchants to more easily integrate online and offline commerce efforts (Laudon & Traver, 2012). Specifically, the acquisitions of RedLaser and Milo allow eBay to build services to help sellers offer goods locally, both online or through a mobile device, providing them with another channel for product distribution (“eBay, Annual Report 2011,” 2012). RedLaser

E-Marketing is a way of selling/marketing Products or Services using the electronic media and Internet as a medium. E-Marketing is also referred as Internet-Marketing or Web-Marketing or Online-Marketing. This way of marketing is a different approach when compared to the traditional ways of marketing. In today 's world, most of the companies which have a physical store, who follow a traditional way of marketing are also getting into E-marketing, as there is much more scope for their business. E-marketing has made huge impact not only on the business industry, but also on the customer 's lives. It has made customer 's life much more easier and saved them a lot of time. E-marketing is the product of the meeting between modern communication technologies and the age-old marketing principles that humans have always applied (quirk, n.d). One of the major aspects of E-marketing is to add value the customer.

What aspects of eBay’s strategic capability are easily copied by new entrants and if so would you copy them and how would you copy them?