The Marketing Plan Of Transamerica

The situation that brought me from my first internship to the second one was frustrating and difficult. Nonetheless, it provided me with beneficial learning experiences for my career and life in general. One of the silver linings of interning at these two considerably different internship experiences was increasing my knowledge of two different types of business. The first of these areas was in the Non-Profit organization at PACS, where their mission is to empower individuals who are struggling. The nonprofit industry has always deeply interested me, and what I learned at PACS only fueled that interest. The time I spent at PACS was brief and ended abruptly. Nonetheless, I learned valuable and significant information and gained an understanding of the various business characteristics that are essential in nonprofit organizations.

Interning a counseling center was what opened my eyes and guided me to what I want to do in the future. Throughout my internship I got to work with many therapists. I got to participate in group sessions, intakes, individual sessions and therapists meetings. I loved the atmosphere, I

Interning at TSR I learned a lot in the fields of retail, business, and organization. Being a retail store, I learned a lot. I learned how to check products with their shipping slips

A firm 's international marketing program must generally be modified and adapted to foreign markets. This international marketing program uses strategies to accomplish its marketing goals. Within each foreign nation, the firm is likely to find a combination of marketing environment and target markets that are different from those of its own home country and other foreign countries. It is important that in international marketing, product, pricing, distribution and promotional strategies be adapted accordingly. In order for an international firm to function properly, cultural, social, economic, and legal forces within the country must be clearly understood.

In my last internship with Excel Sports Management, I learned so much about marketing, and how important clients were in an everyday workday. The primary goal was to make sure that their clients were satisfied because indeed those were the company’s customers. Additionally, I also learned that sports management isn't a field that I could see myself working for, even though I absolutely loved my experience there. I am grateful to be able to say in the internships I've participated in thus far I've learned at least one new thing about the kind of career that I am interested in and what kind I am not. I feel as though internships are a great opportunity that helps me get closer and closer to my career aspirations because it helps me figure out what I may or may not want to do as a career for the rest of my life. Overall, I know through the futures and options internship program I will be geared towards an internship with the right guidance and preparation. Hence, the reason why I know that an internship with the Futures and Options program will support my career aspirations due to the five components that I will experience if provided the

* For the corporation that has acquired another company, merged with another company, or been acquired by another company, evaluate the strategy that led to the merger or acquisition to determine whether or not this merger or acquisition was a wise choice. Justify your opinion.

I had an internship in State Farm Simon Office (an insurance agency) within the Curricular Practical Training portion of my studies since Oct 2014. State Farm is a well-known national brand, which offers automobile/boat/motorcycle insurance, homeowners insurance, life insurance, business insurance and a number of other insurance lines. Our office is an independent agency for State Farm, which serves individuals, families and businesses in the Philadelphia suburbs and, more commonly, across state lines into Delaware and New Jersey. My position in the office is Marketing Assistant. I worked with the agent to plan and execute marketing strategies, to create marketing targets, to allocate marketing resources among different channels and to oversee and measure the success of marketing efforts.

At Cloud Sherpas I learned how to work in a business environment. I learned the importance of showing up on time to work and to meetings. My boss taught me how manage my time wisely and work on short term, long term and ad hoc assignments. I came away from Cloud Sherpas with a solid foundation and I put that knowledge to work at Southwest. Southwest showed me what it was like to work in a company’s corporate headquarters and I was given freedom to delve into the areas of marketing that interested me. I was fortunate to sit in on company meetings and see what it takes to run a Fortune 500 company.

The mission statement of Target is, “to make Target the preferred shopping destination for our guests by delivering outstanding value, continuous innovation and an exceptional guest experience by consistently fulfilling our Expect More, Pay Less. Brand promise (Target.com).” The goal of expanding into a new Mexican market will be to effectively and efficiently market Target to Mexicans. Essentially, Target will be attempting to expand into a new market and successfully vie for market share with stores similar to Target, such as Wal-Mart. To effectively accomplish this, Target will purchase stores and immediately market directly to consumers illustrating its competitive advantage (Target Corp).

I have been very lucky throughout my time at Cal State LA to have the time to work internships on the side to gain experience. I have worked for companies that I truly valued my experiences at and others that were a complete waste of my time. But overall I am thankful for the time I had at these companies because I was able to learn the dynamics of what I like in a company and what I dislike in a company; I’d like to work at in the future.

Interning with Legacy Global Sports allowed me to experience direct marketing which mostly consisted of calling and emailing potential customers in order to try to sell them on our services and products. Direct marketing really had an impact to me because a person who can pick up a phone and make sales, is worth their weight in gold. Another aspect of my internship that I am happy that I was able to experience was having to deal with problems that our customers or advertisers had.

There are always business risk when it comes to expanding a company, especially from an international standpoint. There are many strategic risk that needs to be evaluated in order to expand the company successfully. Examining the possible risk of foreign currency exposure, basic functions of international banking/financial market, support of long term financing of operations, and assessment of opportunities that can be implemented within the company. There are risk on three dimensions of international finance, economic trends of the country, impact of globalization and monetary system. All of these situations will be discussed in this paper.

The original formula for Red Bull was developed in 1964; however, the Red Bull company was not founded until 1984 after a merger between Dietrich Mateschitz, marketing guru, and Chaleo Yoovidhya, the owner of the Red Bull formula. Categorized as an energy drink, Red Bull was initially designed to “treat jet lag and boost energy for truck drivers” (Hollensen, 2012). In today's era, Red Bull is commonly used as an energy drink; like coffee, and as a mixer in alcoholic drinks, like Red Bull Wings and the Jägerbomb. This aligns with the company's focus on the younger generations of partygoers and post-secondary students.

This is the first Masters level and business focused class I have ever taken. Most topics are completely new to me, although there have been a number that have peaked my interest, for the most part this materiel is all new. The concept of incorporating a global focus into one’s business plan seems practical since today’s age of technology is expanding the reach of all but few businesses. To focus strictly on the domestic possibilities limits a businesses’ potential and minimizes the broad reach of resources that a global environment offers. Prior to this class I did not realize how many advantages are associated with a global outlook. The following are some of those advantages: managers and entrepreneurs have access to a larger talent pool for possible employment; natural resources are abundant both labor and supply; the possibility for growth is enhanced; and with that comes the possibility for increased profit. In order for entrepreneurs and managers to reap the benefits of a global business, they must first structure a business plan based on their strategic vision to incorporate a more globally focused business process. When venturing into uncharted waters such as the global market or foreign investment, there are a number of pitfalls related to cultural variations that can derail even the most successful of domestic companies. Therefore, it is imperative for managers and executives to develop a globally focused business plan based off of stringent

Ralph Lauren is an American publicly trading company which markets and sells luxury apparel, accessories, fragrances, and home furnishings worldwide. It was founded in the year 1967 by Ralph Lauren. The company also has various sub brands such as Polo by Ralph Lauren, Ralph Lauren Purple, and Ralph Lauren Black to name a few (Reuters, 2016).