The Marketing Strategies Of Coca-Cola

1.The company I chose to research is the, Coca-Cola Company. Their company mission is to “refresh the world” and spread happiness, which can be seen in the media advertising. Although this company is sold in stores, there is the option for online buying as well. Its URL is, http://www.coca-colastore.com. While this URL, is the company’s actual website, http://www.coca-colacompany.com/our-company. This online website allows customers to buy Coca-Cola products “Share-a-Coke” and Coke brand merchandise (Moye, 2015).

Coca-Cola was created in 1886 by John Pemberton, a pharmacist in Atlanta, Georgia, United States of America. Coca-Cola is the world’s largest soft drink maker. It sells more than 3,500 products worldwide. Coca Cola offers markets more than 500 non-alcoholic beverage brands and also world class quality, starting from Coca Cola soft drinks, juices, teas, water and energy drinks. Coca-Cola owned a huge popularity across the world. The company ranked the third Interbrand’s 2014, the most valuable brands list in the world. Coca-Cola has its own efficiency in marketing strategies, innovation, and extensive global reach that makes reputation of the company rise in globalization.

Coca Cola was born in the laboratory of Dr. John Pemberton in May 1886 in Atlanta, Georgia. Coca-Cola's own name was made by Frank Robinson. And marketed for the first time with an ad of banners with the inscription of oil paints labeled "drink Coca Cola". Although it was the title of "brand of the century", Frank Robison had experienced a loss in sales. Coca Cola formula then bought by Asa Chandler in 1892 that heavily promoting senhingga experiencing huge profits. Coca cola increasingly global sales thanks to independent bottling firms with licenses to other countries and this is maintained until now.

The Coca-Cola Company is one of the largest in the world and the Coke logo is one of the most widely recognized icons in the world. The company used many different marketing campaigns in the years since the company has been created, some being more successful than others. Two such commercials, the Hilltop commercial and the Taylor Swift commercial, both differ in the approaches but are still both successful in their approaches. The first was first aired in nineteen seventy one while the second was first aired in twenty fourteen. I think that the Taylor Swift commercial is more successful than the Hilltop commercial because it better addresses its more specific audience.

Coca Cola has differentiated its product and services that are valued by its customer. Its product are based on customer’s preferences, with affordable price and made easily accessible.

Coca-Cola Company is headquartered in Atlanta, Georgia and is currently the world’s largest beverage company (The Coca-Cola Company, 2016b). According to their website, they offer around 500 brands and more than 3,800 beverage choices, including diet and light beverages, waters, juices, teas, coffees, and energy and sports drinks (The Coca-Cola Company, 2016a). The company is a manufacturer, retailer, and marketer of nonalcoholic beverage concentrates and syrups. Coca-Cola’s places major emphasis is on quality and brand recognition, all the while presenting it as a small world theme; which has turned into a highly successful strategy number of global markets (Parnell, 2014).

Description: The Coca-Cola Company is the world 's largest beverage company and is the leading producer and marketer of soft drinks. Today, Coca-Cola is consumed throughout the world at the rate of more than 600 million times per day and this figure is continuing to rise. However, Coca-Cola is not the sort of company to live on its past glories; instead it looks to the future as a challenge and constantly seeks new markets and ways of increasing its market share in areas where it currently has a strong presence. It is the world 's largest producer and distributor of syrups and concentrates for soft drinks. Products developed by the Company are sold through

b) Price: Because of the accessibility of wide range items the valuing is done by market and geographic portion. Every sub-brand of coca cola has diverse valuing methodology. Their estimating procedure depends on the contenders evaluating, Pepsi is the immediate contender to coke. Refreshment market is said to be an oligopoly showcase (couple of sellers and huge buyers), subsequently they frame into cartel contract to guarantee a common adjust in estimating between the

reduce cost as well. Coca Cola is working to drive productivity and continuous savings across us

The Coca-Cola Company is a beverage company. “It owns or licenses more than 500 nonalcoholic beverage brands” (MintGlobal, 2014). Coca-Cola Company was founded in 1886 by an Atlanta pharmacist who is Dr. John S. Pemberton; he created a unique tasting soft drink which generated flavored syrup and mixed with carbonated water. Dr. Pemberton’s partner and bookkeeper, Frank M. Robinson, was credited with the name of beverage “Coca Cola”. They also designed the trademarked and unique script together (The Coca-Cola Company, 2013). Today, the Coca-Cola Company has been operated for 125 years, had employed 139,600 people, and sold 1.6 billion beverages each day in more than 200 countries (SASKIA R, 2011).

In the following report I will discuss how Coca-Cola markets their goods and/or services digitally over the internet and how they apply the marketing mix strategy to their online presence. I will give an outline and content of the organisations web page paying particular attention to, home page, services provided, contact details, location etc. I will provide you with an outline of what the web page looks like.

Coca-Cola started its business in 1886 bringing, in the concept of carbonated soft drinks. Coca-Cola Company’s primary business consists of manufacturing and selling beverage concentrates and syrups, as well as some finished beverages, to bottling and canning operations and other distributors. (“Structure and culture - creating an effective organizational structure - Coca-Cola great Britain,” 1995). Coca-Cola was first to move into the marketplace and by being first to move into this marketplace Coca-Cola was able to lock in a tremendous market share which improved on their strategy. They were able to build strong relationships with other companies; therefore, forming a stronger bond entitling them to stay at the top of the marketplace.

marketing mix has allowed the company to become the number 1 beverage company in the

Acceptability- through effective marketing, thus ensuring coke brands are part of consumers daily life making it a everyday preferred drink internationally.

Coca Cola Company is known as the world’s largest beverage company with its flagship product Coca Cola, which is invented by pharmacist John Stith Pemberton in Columbus, Georgia. According to the 2005 annual report, the company operated in more than 200 countries worldwide and owns more than 500 beverage brands, mainly sparkling drinks but also waters, juice drinks, energy and sports drinks, and ready-to-drink teas and coffees. The last figure in 2010 shows that the company consumed over 1.6 billion serving beverages every day with slogan: “Provide a moment of refreshment for a small amount of money- a billion times a day”, in which coca cola accounts 75 per cent of the Company 's unit sales volume of soft drinks.