The Marketing Strategy Of Apple

1413 Words6 Pages
With Samsung doing so well in the cellphone market, Apple is going to have to step up its’ game in order to ensure that it stays right there with them at the top. Although Apple is constantly advertising worldwide and finding new and impressive ways to get its name out there, it is still in need of something that will send it flying ahead of Samsung. For Apple’s corporate strategy, it already uses a close-related diversification strategy. This strategy has assisted the company in finding out exactly what consumers want in this day in time. In a way, this gives an explanation as to why there are always constant updates and additions to the Apple IPhone. With the close-related diversification strategy, Apple has the ability to change its…show more content…
Both the Apple Watch line and Samsung’s Gear line all have the capability to link with their brand of phones, but in the end, who has the better watch? Like most Apple products, the watches all have similarities and for the most part the same set up. The differences between the watches are based on what the watch will be used for. Apple Watch Sports are made out of anodized aluminum cases which are more durable for those who are planning on being active and sweating. This style of the Apple Watch can range anywhere from $349-$399. Likewise, the Edition Apple Watch is made out of 18-karat gold cases which a customer can get in either yellow or rose. These watches are more so for those who are interested in a more stylish watch. Being that these watches are made out of 18-karat gold, the prices do run high with a price ranging anywhere from $10,000-$12,000. Therefore, this particular Apple watch may not see a very high number of sales when being compared to the Sport edition due to the extensive differences in price ranges. The remaining styles of the Apple Watches, the original Apple Watch and the Hermes style, are a lot like the Sport style, but vary based on what they are made out of. As far as prices go, the original Apple Watch has a price range between $549- $1,099 and the Hermes style generally ranges from $1,100- $1,500. The prices for all of the Apple watches will vary
Get Access