The Marketing Strategy Of Asda

The business I have chosen for this investigation is ASDA superstore. This is a large chain of supermarkets throughout Britain which retails clothes, merchandise, food, and electronics etc. in this part of my course work I will briefly explain the aims and objectives of ASDA I will also explain the external factors which affect the aims and objectives of the business however I will first be talking about a brief history of ASDA.

As Aldi has already established itself as a large discount supermarket chain with over 10,000 stores in 18 different countries including Australia (2001), and holds a large market share in the grocery world due to its business culture and market leading initiatives. This report aims to provide the ALDI board of directors with:

(Please note: Task 1, 3 & 4 have been combined together into one report. Task 2 is separate and can be found on page 9)

Asda’s business activities are that they sell goods and services such as clothing customer service, food, kitchen equipment etc.

Marketing is all about identifying customers’ needs and wants. It also about putting the customer wants and needs at the centre of every department of the company. Asos is a company who has progressed throughout the years due to its marketing techniques.Asos is a global online fashion and beauty retailer which sells over 65000 branded and own label products through its website. The company ships for free

ASDA is a public limited company and the second largest supermarket in the UK. ASDA founded in 1949 under the name of Associated Dairies and Farm Group. Asda offers various types of goods and service such as clothing, grocery, electronics, home furnishings and baby product (ASDA, 2014).

Continual Self-Development is the approach where an individual takes prime responsibility and ownership for their own learning and development. This approach requires motivation and commitment in order to exploit learning opportunities and minimise the impact of weakness. A continuing self-development should be undertaken in partnership with the organisation and self-development should enhance the role held within the organisation. There are many benefits to be derived from continual self-development: improve performance and self-confidence; identify and develop specific skills and qualities; increase learning capacity; help achieve potential.

| 1.1 Explain the importance of continual self-development in achieving organisational objectives1.2 Assess current skills and competencies against defined role requirements and organisational objectives1.3 Identify development opportunities to meet current and future defined needs1.4 Construct a personal development plan with achievable but challenging goals

By reviewing and analysing the chart we can as employees identify where our areas of self development are needed.

Personal development objectives are affected by organisations goals, as companies will want to steer their employees in a direction that should meet their corporate strategy and link into the mission statement. However, personal objectives and organisational objectives should tie in together and have a common goal, which should meet the needs of both participants (Dransfield, 2000). Although organisational objectives can hold a negative attribute to employee’s personal development, if the company invests time into employees PDP and employees can see that there is a plan in place for job promotion, then they’re more likely to keep their staff (Cotton, 2011). A future plan will add value to the business as it will improve employee’s skills and personal development strengths which will give a positive effect on the company performance.

Self-development is also appeared in many works, especially in a context of an organization. Self-development is defined by Knowles (1975, p. 18, cited in Ellinger, 2004) as “a process in which individuals takes the

This assignment is based around a retail organisation. This organisation is in the fashion sector, primarily selling ladies fashion (although it does have some lines for men and children). The organisation has 34 stores, primarily based in the Midlands and South of the UK. It tends to employ significant number of students during the holiday period (to help cover staff holidays) and it always employs a number of temporary workers in the busy weeks leading up to Christmas.

This report provides a view on operations of SAINSBURY’S , the third largest supermarket chain across United Kingdom. SAINSBURY’S , in spite of being the longest standing retail chain has been facing stiff competition from rivals like TESCO , MORRISONS. The competitors seemed to have developed at a faster pace since SAINSBURY’S has been through a difficult time in recent years and TESCO is now twice the size in terms of turnover.

The organisation I chose for this assignment is called J Sainsbury plc. J Sainsbury plc is one of the world's leading retailers, playing a part in the lives of 15 million customers a week. John James and Mary established Sainsbury Supermarkets in 1869. Sainsbury's Supermarkets employs over 138,000 people. Of these 70 per cent are part time and 30 per cent are full time. 58 percent of colleagues are women. A large Sainsbury's Supermarket offers over 23,000 products - 40% of these are Sainsbury's own brand. Sainsbury's serve nearly 10 million customers at 432 stores throughout the UK each week. Of these stores, 17 are in Scotland, nine in Wales and seven in Northern Ireland. Nearly 60 percent of

* External Context of Sainsbury’s belongs to the biggest supermarket leaders in UK. In other words, Sainsbury’s is part of big four ‘Asda, Tesco, Sainsbury’s, Morrison’s. The biggest rival today in UK market is Morrison’s, they booth fighting for a market but Sainsbury’s ram in a higher place. In Appendix 3, we can find concept of retail and types of functioning.