The Marketing Strategy Of Bud Light 's Super Bowl

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There are different ways on which brands can reach their customers and connect with them. Online Screen channels are becoming of main interest for brands to advertise in. From this, Youtube has become one of the main platforms on which brands decide to promote their content, not only because it is cost–effective, but because it can achieve a high impression by reaching a large audience. Different campaigns such as Volvo’s “The Epic Split”and Carrie’s Telekinetic café prank, prove the efficiency of such platform, and how different brands can take advantage of this to achieve viral marketing, such in the case of Bud Light’s Super Bowl “Up for whatever” campaign. The way in which the business approaches the consumer by taking advantage of…show more content…
Trimble (2014) states that ‘With online video quickly becoming a key means for people to satisfy their information a entertainment needs, small businesses that fail to include it in their internet marketing strategies will do so at peril.’ But this is not true only to small businesses, Larger businesses that don’t take advantage of this, will lack the presence that other business have by implementing this advertising strategies.
“As Audiences, platforms, channels and devices continue to fragment into ever-more-spe- cific niches, earning people’s attention has become ever more challenging. To find audi- ences and break through all the noise, brands must create content that seek out, love, and share with others” (Jarboe 2011, p.455)
In September 2013, Volvo released “The Epic Split” as part of “The Live Test Series” to pro- mote their truck range. It Features Jean-Claude Van Damme performing a split between two Volvo trucks going in reverse to promote their new dynamic steering system. The nature of this stunt became of attention to social media and quickly went viral. With 25 million views on its first week on youtube and currently with more than 78 million views, the campaign was a success. Forsman & Bodenfors, The agency behind the campaign reports in their case study a 1870% fan base growth in youtube and a 1375% in Facebook as a result of
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