The Marketing Strategy Of Coca-Cola

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Coca-Cola is the most famous and preferred carbonated soft drink in the world. Coca-Cola, otherwise known as Coke, is produced by The Coca-Cola Company, which is situated in Atlanta, Georgia. The company retails their ‘concentrate’ to certified Coca-Cola bottlers throughout the world, which holds exclusive contracts with the company. These companies produce the finished product in cans and bottles by using the concentrate and combining them with filtered water and natural flavorings. The cans hold 12 fluid ounces with their height and diameter being 4.83 and 2.13 inches respectively. These companies then wholesale and distribute Coca Cola to retail stores, restaurants and vending machines. The intent of Coca Cola was to use the product as a medicine. Coca Cola, the now global product, was founded in the late 19th century by John Pemberton, although…show more content…
These activities mostly revolved around themes like friendship, family and adorable bears. They were highly successful too. According to industry statistics, Coke possesses 17 percent of the U.S market for carbonated soft drinks. The second place is another Coca Cola product, Diet Coke, with 9.4 percent. Pepsi languishes in third place at 8.9 percent. To be able to dominate the market this much, Coca Cola Company does tons of promotions. These activities helps form and heighten the communication link between Coca Cola and the consumers. A way to prolong Coca Cola’s life cycle and keeping it away from the decline stage is to keep developing the product or change it according to consumer’s wants. These are some of the strategies Coca Cola uses A continuous change in innovation: Coca Cola considers the physical appearances of its products as a strategy in attracting consumers, itself. Change in designs of both cans and bottles for celebratory occasions, can be seen as being practiced by Coca

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