The Marketing Strategy Of Coca Cola

1505 Words Oct 13th, 2014 7 Pages
1.0 INTRODUCTION
Coca Cola was first born in Atlanta, Georgia on May 8, 1886. It is one of the best manufacturers, marketer and distributor of non-alcoholic beverage concentrates. It is known for selling beverage concentrates to bottling and canning operators and distributers. It extends the beverage business with fountain retailers and wholesalers. The Company‘s beverage products comprises of bottled and canned soft drinks, concentrates, sports drinks, tea and coffee. Starting its global network in 1920s, it is now operating in more than 200 countries and has been producing nearly 400 beverage brands. Its network comprises sophisticated and persuasive production and distribution system. For more than 115 years, the company has been creating special moments of pleasure to millions of people every day. It aims to accomplish its success in delivering satisfaction with its business partners through its brand and quality services. It aims to increase brand equity on the global basis and increase shareowner value over time. This company has managed to appeal its consumers around the globe , thus winning the title of world’s premier soft drink enterprise.

2.0 ROLE OF MARKETING IN THE COMPANY
The Coca-Cola Company has been operating for over a century and is highly successful in implementation of clever marketing strategies to achieve immense success. The Coca-Cola Company’s marketing roles includes:
Build Strategies and Solutions – Major strategies followed by this…

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