The Marketing Strategy Of L ' Oreal

1133 Words Apr 9th, 2016 5 Pages
L’Oréal is one of the top companies in France which is dealing with cosmetics. Its fame by 1980 had not reached the world in that many people found the products of this company to be very attractive due to high prices and culture. The idea continued to make the products of the company repelled in the market, and the management was very concerned to look on the ways to tackle the issue immediately. First and for most, the company introduce a brand which comes to attract the attention of the world 's market. The missing parts of the cosmetics in the market were filled in the entire world in an aim to make a portfolio of attractive prices. The move of the company to enter into American market was one of the best strategies to promote and introduce the product into the international market. The product got a lot of welcome in the United States, and the country emerged as one of the best markets for the very cosmetic product in the world.
Secondly, the company went through some internal organization which brought about product differentiation and led to three different categories of the product. One of the divisions which went via some changes was the consumer product division which deals with the sale of cosmetics through means of mass market retailing. The three sections did a very worth job by selling the products to the world market, and they received lots of profits, and the company brands got the attention of the global marketplace.
Another move the L’Oréal, company took…

More about The Marketing Strategy Of L ' Oreal

Open Document