The Marketing Strategy Of Nestle

The following advertising campaign analysis with provide a product and target audience analysis on a chosen confectionery product that was advertised in Australia between 2014 and 2015. This analysis will focus on Nestlé Kit Kat ‘Break Rescue’ campaign that ran from May to October 2014. The series of four television advertisements show a team of 'Breakguards ' that intervene when a break is in danger of being interrupted. Each advertisement is set in a relatable break environment that demonstrates how a Kit Kat and ‘Save your Break’.

As aforementioned, Nestlé is the leading company in nutrition, healthcare and wellness, offering nutritious products for every moment and age. It is the largest food and beverages conglomerate in the world, with a portfolio covering almost every food and beverage category, providing consumers a multitude of products to choose from.

- Marketing strategy: A marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage.[10]

Nestlé is a pubic liability company in Switzerland. It is in tertiary production. According to the annual report (2014), it provide people with a wide range of food and beverages, throughout people’s life. It arms to help people having a more joyful and healthy life. Also, what the company promise of is: “Good Food, Good Life”.

Nestlé is recognized as one of the largest and most powerful food manufacturers throughout the world, their works, innearly of each country in the world and employ more than 280 000.

Nestlé is a large international (191 countries worldwide) food and beverage company that is dedicated to shaping future generations into healthier people and improving the world as a whole. The company now known as Nestlé was founded in Switzerland as a result of the Anglo-Swiss Condensed Milk Company, founded in 1866, merging with Henri Nestlé’s company based on the infant food that he had developed, in 1905, after the two companies were rivals in the baby formula and condensed milk industry. After the merger in 1905 Nestlé was able to expand globally, with sales in Africa, Asia, Latin America, and Australia. Decreased availability of resources and goods in Europe during the outbreak of the First World War lead to Nestlé acquiring factories in the United States and Australia, furthering the company’s international development. In addition, the war was beneficial for Nestlé as condensed milk is non-perishable and therefore convenient to supply emergency rations; this caused a strong demand for the product during wartime. Nestlé, like many other companies, was impacted greatly by the depression era, but used this time as an opportunity to organize company operations and invent new products such as Nescafé. The outbreak of the Second World War brought fear of Nazi invasion in Switzerland and inspired Nestlé to open a second headquarters in the United States. Post-war prosperity was beneficial for the company, as it made it easier for many of their newer products such as Nestea

It shows this power by competitive pricing in tough markets. For example, in Europe 2013 there were tough times for major companies like Danone to meet shareholder standards. But Nestle stated in an article featured by Reuter “competitive pricing helped to lift sales growth in spite of tough conditions in emerging markets and Europe” (Reuter). The ability to play with their price gave them the upper hand as well as reevaluating investments within the company. The Chef Executive Paul Bulcke said “Investing in its strongest brands while divesting underperforming businesses, improving capital allocation and structural efficiency should help to drive growth and preserve margins” (Reuter). It ultimately helped because they ended the quarter with a slight increase in sales across the board while competitors were not so lucky. Ultimately when a product is profitable the price rises and when a product is no doing as well the price will drop. Nestle seems to always sell at an average price, never too high or too low from its nearest competitor in its prospective market. For lower income families in emerging markets Nestle also has a strategy called PPP or also known as Poplar position products. Nestle described it as “PPPs offer these consumers the opportunity to consume high-quality food products that provide nutritional value at an affordable cost and

Nestlé is a Swiss transnational food and drink company headquartered in Vevey, Vaud, Switzerland. Nestlé's products include baby food, medical food, bottled water, breakfast cereals, coffee and tea, confectionery, dairy products, ice cream, frozen food, pet foods, and snacks. Nestlé has over 447 factories, operates in 194 countries, and employs around 339,000 people.

Nestle is the world’s largest and leading food, nutrition, health and wellness company having 2000 plus brands worldwide.

Nestlé was founded in 1866 by Henri Nestlé and is today the world's biggest food and beverage company. Nestlé employed around 250,000 people from more than 70 countries and have factories or operations in almost every country in the world. The history of Nestlé began in Switzerland in 1867 when Henri Nestlé, the pharmacist, launched his product Farine Lactée Nestlé, a nutritious gruel for children. Henri used his surname, which means “little nest”, in both the company name and the logotype. The nest, which symbolizes security, family and nourishment, still plays a central role in Nestlé’s profile. Since it began over 130 years ago, Nestlé’s success with product innovations and business acquisitions

Nestle is a swiss multinational food and beverages company. Its headquarters is located at vevey, Switzerland. In terms of revenue it is largest food company in world. Nestle produces the portified products such as baby food ,bottled water ,breakfast cereals ,coffee ,tea ,dairy products ,ice cream ,frozen food ,pet foods ,and snacks .Nestle provided 167 billion servings of fortified products .Among them 29 brands of Nestle are getting turnover of $US1.1 billions. Nestle is one of main shareholders of L’OREAL company, the worlds largest cosmetic company.

Nestlé’s is a Swiss multinational company with its headquarter located in Switzerland. Nestlé’s history began in 1866 as a condense milk factory and was later formed as the core of Nestlé by Henri Nestlé in 1867. It is currently the largest food and beverage company in the world, with sales over $100 billion and profit of more than $11 billion. It owns a lot of well-known brands including Nescafe, Kit Kat, Haagen-Dazs, and much more.

Nestle S.A, originating from Vevey, Switzerland is a well-known company for the creation of popular brands such as; Allen’s, Maggie, Uncle Tobies and Milo just to name a few. Nestle S.A covers the product market of baby foods, bottled water, cereals, chocolate and confectionery, coffee, culinary, chilled and frozen foods, dairy products, drinks, food service, healthcare nutrition products, ice creams, pet care products, and weight management service. (MarketLine Company Profile, Nestle S. A, October 2015). Nestle sells products in 197 countries around the world including Australasia/ Oceania, Europe, America and Africa. The company also employs around 339 000 people over 442 factories located in 86 different countries. (December, 2014). Nestle was established in1866 as a baby food company with alternatives for babies that cannot be breastfed. Their first product was called ‘Farine Lactee Henri Nestle’ this was followed by chocolate manufacturing, bringing the product ‘Milo’ to the markets. Afterwards they moved to instant coffee with the brand name ‘Nescafe’ then followed by ‘Nestea’ and from there they moved into foods such as Maggi ‘2 minute noodles’ and canned soup. They continued to build from there as health conscious foods became more popular the ‘Jenny Craig weight loss business’ was initiated. Nestle has also invented such things as instant coffee machines and sports drinks. There latest initiative was the Ice Cream brands based around popular confectionary such as

careful with the pricing strategy and better not to promote their product through wrong way which makes the product as a fashion or a substitute for a nutrient feed. As important to Nestle remain the member of Infant Food Manufactures to run a test before launching the product and should update the rules and regulation to their employees as well growing up more standard to avoid problems.

Nestle was founded in 1866 by Henri Nestle as the Anglo Swiss Condense Milk. Co company. Henri Nestle was born in 10th August 1814. He used his name, which means ‘little nest’, in both the company name and the logotype. Since it began over 130 years ago, the nest which symbolizes security, family and nourishment, still plays a central role in Nestle’s profile. Henri Nestle who was a life saving chemist also an innovative marketer. He used his scientific knowledge to develop products that met consumer wants and needs. He developed a baby formula that saved a child’s life. The very first product the company sold was Henri Nestle’s Infant Cereal, which it sold in 1867. His product become a success, and it created a demand throughout Europe. Since then, Nestle have expanded around the world and developed a range of products that come out to suit every taste, need and cultural preference.