The Marketing Strategy Of Pepsi

Coca-Cola Company history originated in 1886 when the “curiosity of an Atlanta pharmacist, Dr. John S. Pemberton, led him to create a distinctive tasting soft drink that could be sold at soda fountains” (Coca Cola History, 2013, para. 1). He generated flavored syrup, took it to his

In 1898, Caleb Bradham which was a pharmacist invented pepsi-cola beverage. It was first called the “Brad Drink”. Then its named changed into Pepsi, however some parts of North America called in Pepsi-Cola.

Coca-Cola was created in 1886 by John Pemberton, a pharmacist in Atlanta, Georgia, United States of America. Coca-Cola is the world’s largest soft drink maker. It sells more than 3,500 products worldwide. Coca Cola offers markets more than 500 non-alcoholic beverage brands and also world class quality, starting from Coca Cola soft drinks, juices, teas, water and energy drinks. Coca-Cola owned a huge popularity across the world. The company ranked the third Interbrand’s 2014, the most valuable brands list in the world. Coca-Cola has its own efficiency in marketing strategies, innovation, and extensive global reach that makes reputation of the company rise in globalization.

Coca Cola and Pepsi are the brands with the highest brand equities. Both, Coca Cola and Pepsi have gone through the highs and lows of their business to reach that position. Coca Cola’s marketing has been changing over time with more and more products being added every day, while Pepsi has implemented several smart marketing strategies to improve its turnover and profits. So, let’s see what were the marketing strategies implemented by Coca Cola and Pepsi.

Today’s most popular drink was not a drink that was thought of and brought to existence. It was made almost by accident. One with a love for medicine and with a background in pharmacy mixed a few components together and with one taste from his buddies, created what today still stands strong as a powerhouse in the soft drink market. With his new drink becoming so popular, Bradham decided to pursue a whole new vision. Medicine was now behind him, and now he focused his attention on bringing up Pepsi cola to the masses. In 1902 Bradham decided to turn his pharmacy over to his assistant and dedicate his time to making Pepsi Cola his business. On September 23rd of 1902 he filed to register Pepsi Cola as his trade mark (this is the earliest dated document of the history of the company). In December 1902 Bradham formed the Pepsi Cola Company, a corporation under the laws of North Carolina. In 1903 on June 16th the U.S. Patent Office accepted the mark and Pepsi Cola was registered. Pepsi Cola was now a fully functioning company. (Copeland,

The history of Coca Cola dates all the way back to 1886 when John Pemberton, a pharmacist that studied medicine and pharmaceuticals at the Reform Medical College of Georgia in Macon, stumbled upon a taste bud enchanting drink that is well known today as Coca Cola. Pemberton’s preference was medical chemistry rather than regular medicine which explained his many attempts on trying to create a successful medicinal beverage. He created the syrup and took it to his neighborhood pharmacy where he got it carbonated. Then he took it to his partner/book keeper, Frank M. Robinson, where they came up with the name Coca Cola and got the drink established.

The history of Coca Cola began in 1886 when Dr. John S Pemberton, an Atlanta pharmacist created a tasty soft drink which could sell at soda fountains. Since then, Coca Cola grew to be a global brand and touched great heights. Today, it sells across 200 countries and is just as popular across all the markets and nations. The company today, owns or licenses and markets more than 500 non alcoholic beverage brands. The brand has only few major competitors in the global market. The daily servings of coca cola are estimated to be at 1.9 billion globally. (Coca-Colahellenic, n.d.) This is just another proof of the popularity of the brand which has a very large and diversified

The history of Coca Cola began in 1886 and it was founded by Atlanta pharmacist, Dr. John S. Pemberton the curiosity led him to create a distinctive tasting soft drink that could be sold at soda fountains. The first servings of Coca – Cola were sold for 5 cents for a glass. During the first year, sales were a meek nine portions per day in Atlanta. Today, daily servings of Coca Cola beverages are estimated at 1.9 billion globally. In 1886 he sold to Atlanta businessman, Asa G. Candler. Under the leadership of Mr. Candler’s the distribution of Coca – Cola expanded to soda fountains. In 1894, overwhelmed by the growing demand for Coca Cola and the desire to make the drink movable, Joseph Biedenharn fixed bottling machinery in the rear of his

Coca-cola is a well known brand throughout the world. The start of Coca-cola was in 1886 by a pharmacist named Dr. John S. Pemberton in Atlanta who originally intended for the the beverage to be patience medicine. (The Coca-Cola foundation, 2016) Dr. Pemberton made the drink formula but a partner and friend of his, Frank M. Robinson, named this new drink. Robinson decided to name the drink Coca-Cola because, when it was first made the drink did contain small amounts of cocaine. In 1888, Pemberton started to sell portions of business, a majority of the the company sold was to businessman named Asa G. Candler. (Coca-Cola History, 2016) With Chandler’s help that same year, Coca-Cola expanded to soda fountains in Atlanta as well as many other states in the U.S, Coca-Cola now being in popular demand all over the U.S, Chandler brought it from soda fountains to the portable bottles. The first bottling machinery was available in Mississippi and eventually grew from there. In 1899, just three years after the first bottling machinery; three enterprising businessmen in Chattanooga, Tennessee secured exclusive rights to bottle and sell Coca‑Cola. The three entrepreneurs purchased the bottling rights from Asa Candler for just $1. Benjamin Thomas, Joseph Whitehead and John Lupton developed what became the Coca‑Cola bottling system. (Coca-Cola History, 2016) The more popular the drink became the more people would talk about the effects it had on people. With negative publicity starting

It all began in the late 1890s, when Caleb D. Bradham came up with a recipe that was similar to the popular drink Coca-Cola. In 1898 at his own pharmacy, Bradham gave the name Pepsi-Cola to his version of the drink, which was formerly known as “Brad’s Drink.” In 1902 Bradham shut the doors to his pharmacy to put all his effort in his thriving new business of bottling and selling Pepsi-Cola. With the economy at a fault due to World War I and the fact sugar, the main ingredient, was rationed as a result, the business went bankrupt in 1923. This led to the selling of the assets and recipe to a man

Coca-Cola is known as one of the largest soft drink companies in the world. The company has sold their beverage products in the United State since 1886, and in more than 200 countries/territories. A Pharmacist named John Pemberton developed the company and product with the original intent of this company producing a patented medicine. Businessman, Asa Griggs Candler, saw a different possibility for the corporation as a soft drink company and bought out the company. Coca-Cola sells approximately 50 different beverage brands and products. Some of those products are Coke, Sprite, PowerAde, Minute Maid, Dasani, NOS Energy Drink and many more.

Coca-Cola is an international household brand. Created in 1886, pharmacist and inventor Don S. Pemberton’s now popular beverage made its first debut at Jacob’s Pharmacy in Atlanta, GA. The syrup concoction, which gained its name from Pemberton’s bookkeeper, was mixed with carbonated water and served as a fountain drink. Dr. Pemberton did not conceive the potential of his new invention, because of this he sold shares of the business to various partners Journey Staff, 2017). However, one investor, Asa Candler, a future mayor of Atlanta, savvy business man, and the first president of the Coca-Cola Company, did see the potential and worked diligently to acquire all the rights and control of the business. Eventually Mr. Candler achieved his goal, and in 1893 the Coca-Cola Company was incorporated as a Georgia corporation. By 1895 the meager beginnings of selling nine drinks a day had transformed into a successful brand which was sold in every state and territory in the U.S. (Journey Staff, 2017).

The Coca-Cola Company is a beverage company. “It owns or licenses more than 500 nonalcoholic beverage brands” (MintGlobal, 2014). Coca-Cola Company was founded in 1886 by an Atlanta pharmacist who is Dr. John S. Pemberton; he created a unique tasting soft drink which generated flavored syrup and mixed with carbonated water. Dr. Pemberton’s partner and bookkeeper, Frank M. Robinson, was credited with the name of beverage “Coca Cola”. They also designed the trademarked and unique script together (The Coca-Cola Company, 2013). Today, the Coca-Cola Company has been operated for 125 years, had employed 139,600 people, and sold 1.6 billion beverages each day in more than 200 countries (SASKIA R, 2011).

Through this study company will know about the availability of its products in the market

“Coca Cola, a company formed by John Stith Pemberton, a pharmacist, is an American multi-national company, which was started in 1886, and headquartered in Atlanta, Georgia.” [Coca-Cola]”The company has over 130,600 employees working across more than 200 countries.”[Sharon Bailey]