Pepsico Essay

PepsiCo is one of the largest U.S based food and beverage companies. With a strong heritage. What is now, PepsiCo was first established in the late 1800’s. What started as a small one-man operation has grown into a food and beverage megabrand, with strong competition from both sectors of the food and beverage industry. With fierce competition from companies such as Coca-Cola, Kraft foods and ConAgra, PepsiCo must continue to innovate while providing customers with quality products that are priced competitively to remain relevant.

PepsiCo is driven by the competitive spirit of the market which they use it to provide solutions that would help their company as well as others.

Even though both brands of soft drinks are highly favored, these two brands have been competition since the late 1800s. Various marketing approaches, has help each company in their own ways; This includes secret formulas that have been kept puzzled by the community. For nearly 200 years and counting, the two competitors have been innovative with sprawling ideas to attract new fans of the product. Pepsi itself is a thriving company, their number one strategy to marketing is being authentic in the name of their brand. Having a present marketing strategy is no stranger to Pepsi.

The purpose of this research is to conduct a research analysis of PepsiCo Canada. Given its official website and the Ryerson Library resources available, it will help further understand the company better. I did my research by looking through all the websites that were available for this assignment. One by one, I mark the ones that have the most sufficient information that allowed me to pick my top two Ryerson Library Resources. PepsiCo Canada is one of the most recognized and respected brands all across the country. Their company employs approximately 10,000 Canadian workers that is organized into two businesses; one being the Beverages and one being the Foods. (PepsiCo Canada, 2011). Their business strategy is to have performance with purpose.

As we know that, PEPSI is such a famous soft drinks in all around the world and I think that most of us know about it. Behind if their successful, they might having their key of successful. The Black Enterprise magazine has shown that PEPSI are the “40 Best Company for Diversity” at last year of their initiatives to create diversity in their workplace.

The Coca-Cola Company is one of the largest in the world and the Coke logo is one of the most widely recognized icons in the world. The company used many different marketing campaigns in the years since the company has been created, some being more successful than others. Two such commercials, the Hilltop commercial and the Taylor Swift commercial, both differ in the approaches but are still both successful in their approaches. The first was first aired in nineteen seventy one while the second was first aired in twenty fourteen. I think that the Taylor Swift commercial is more successful than the Hilltop commercial because it better addresses its more specific audience.

Pepsi is performing a marketing control of their recent release of the Pepsi Diet Slim can, evaluating the successes and the failures of product. Based on the market successes of the Pepsi Diet Slim can, Pepsi is planning to develop a sugarcane-based Pepsi energy drink consisting of vitamin B12 and other B vitamins. This new product is packaged in a format similar to the Pepsi Diet Slim to offer a new look to Pepsi’s soda cans and to compete with the irregular shapes of existing energy drinks. Pepsi B Energy is to cater to customers who want to drink a healthier

In 2000, PepsiAmericas merged with Whiteman Corporation and together they served 17 states in USA, 4 countries in Central Europe and several in Caribbean, which grew significantly by 2009. Its revenue too grew despite the economic challenges. They were in a good position technologically and financially. However, reaching there was not easy. Starting from 2001, PepsiAmericas started a process of significant IT enabled change initiatives in the organization at the same time building strong IT Business relationship. These changes led to the evolution of PepsiAmericas from a low tech regional business that shipped just drinks to customers, to an information savvy enterprise that delivered hundreds of SKU’s as required by the

Pepsi –cola was started in the summer of 1898 in New Bern, North Carolina by Pharmacist Caleb Bradnham. PepsiCo Inc. started in 1965 with the merger of Pepsi-Cola and Frito-Lay. Since then, PepsiCo has continued to grow, adding new brands and product lines meeting the demands of the market. Throughout the years, they have strived and worked toward environmental sustainability. The ability to be financial stable gives PepsiCo the ability to give back and donate to those communities they are located in. PepsiCo’s mission to provide performance with purpose means delivering sustainable growth by investing in a healthier future for people and our planet. PepsiCo is continually increasing their triple bottom line.

PepsiCo’s corporate strategy had diversified, in 2008, the company into salty and sweet snacks, soft drinks, orange juice, bottled water, and ready-to-eat drink teas and coffees, purified and functional waters, isotonic beverages, hot and ready-to-eat breakfast cereals, grain-based products, and breakfast condiments. Strategies that kept their brands at the top were tied to new product innovation, close relationships with distribution allies, international expansion, and strategic acquisitions. A new element of PepsiCo’s corporate strategy was product reformulations to make snack

Positioning : Pepsi’s innovative product provides energy to help you stay active all throughout the day. It focuses on the smart way to manage your energy and also provides the same Pepsi taste. “Now you can

The mission of PepsiCo is to strive to be the world’s leading beverage and food business, and to serve its customers with top of the line, wholesome products that everyone can afford and enjoy. (Who We Are) They strive to focus on long term, sustainable growth by investing in their employees and customers and to provide for the communities that they work in.

According to PepsiCo SWOT, “it is better equipped to satisfy the needs of customers with a wide variety of successful products” (2008). PepsiCo managed to present almost every type of drink and food brands. The merchandise that is earned is the majority of their revenue. This makes them extremely at risk to change any of their marketing products. However

The focused Corporation of the subject strategic proposal is PepsiCo Beverages North America. This company was originally founded in 1898 by a North Carolina druggist. PepsiCo Beverages North America (herein referred to as the ‘Company’) sells several brands of consumer beverages in the United States and Canada. The various beverage products span through carbonated soft drinks, juices, readymade teas, isotonic sports drinks, bottled water, and enhanced waters. Several established brands include Diet Pepsi, Mountain Dew, Gatorade, Tropicana products, Aquafina Water, Sierra Mist, Mug, Propel, Sobe, and Dole. Refer to the Competitor Analysis section for in depth product information and listings.

Pepsi Co 's assignment taken as a whole is to amplify the value of its shareholder 's investment through sales intensification, expenditure gearshift and prudent investment of resources (Bongiorno, 1996, p 71). In this pose, Pepsi believes that its moneymaking triumph depends on providing safe and quality drink to its consumers and customers while adhering to the highest standards of truthfulness. Pepsi Co 's product portfolio encompasses sixteen labels that produce enough cash for the company. The most popular of these brands include Pepsi Cola, and Mountain Dew.