The Marketing Strategy Of Reliance Travel Agency

We are aiming at understanding how Recreational Equipment INC. (REI) achieved a competitive advantage through their strategies and how they implemented those strategies. REI differs from the other sporting goods stores in their quality product selection, complements, and excellent brand name promotion. These qualities enable REI to sell merchandise at premium price levels (Morse, 2003).

The Outlook Traveler Awards is comprehensively perceived as a champion amongst the most prestigious affirmations in the travel and tourism industry. For this their 8th yearly peruses' study, a stellar leading body of jury people was at first asked for that shortlist applicants in every class from a broad summary of decisions. The voting that took after by more than 18,00 respondents' countrywide saw Thomas Cook (India) Ltd. ascend as Outlook Traveler's Readers" "Most cherished Outbound Tour Operator."

Thomas Cook Group is busy in tour and travel business as it gives services to 4000 travel agencies and has more than280,000 employee’s resources. It has more than 2500 destination which serves over 18 million travelers every year, and maintained the brand equity of effective marketing strategy, each and every company marketing strategy depends on its marketing mix.

This project’s aim is collaboration of India Travel Inc., three branches into one single dedicated call center building, because they are operating from three different locations. This project charter clearly outlines the objectives and goals of the project and as the Project Manager (PM), I recommend approval of the project to proceed.

As the economy develops, the individualized and diversified demand of tourists is growing. Tourism consumers in different regions, their needs and desires are vastly different, and also change with the change of environmental factors. Travel agencies highlight the characteristics of market positioning, emphasizing the differences, and establish

The tourism industry is complex and it offers different services and products. One of its major services are tour operators, for

The success in the travel industry depends on the knowledge of the changing trend and maintaining pace with it. The company needs to respond to all technological changes with equivalent measures in order to be in line or even surpass its competitors. Focusing on the users’ and customers’ preferences, wishes, and fears, TripAdvisor will be able to enlarge its brand awareness and hence gain brand loyalty. This will be contributing to the company’s

Of the total travel market only 1% was generated from the online travel market, and consumers still depended on customer call centers to confirm payment status. To counteract the risks it is important that Lucky Air create an effective business-consumer-business model that will do the obvious and draw consumers to their site and make an online purchase of airfare. To draw in consumers Lucky Air will need to focus on Web 2.0, which is the unique feature or features of e-commerce and the Internet coming together as applications and social media technologies. Web 2.0 will allow for a better online experience with inter-human connections, consumer interacted blogs and the staff to constantly monitor the site to provide consumer feedback. Web 2.0 is crucial to providing customer relationship management. Promoting reviews from consumers in regards to destinations and airline experience are important so the consumer can feel they are important enough to expose the truth from other consumers even negative remarks. But the single most important part of focusing on e-commerce is the ability to provide a online experience and advanced technology that enables customer self-service without the need for multiple customer call centers. Customers should be able to pay for fares, cancel fares, use a safe payment method that can verify a credit card, check on the status of flights and use rewards programs

The efforts to promote tourism in India were made in 1945 , a committee was setup under the Chairmanship of Sir John Sargent. The development of tourism was taken up in a planned manner in 1956 , but it was only after the 1980’s that tourism activity picked momentum. A National Policy on Tourism started in 1982, a plan was made to achieve sustainable growth in tourism , a National Action Plan was prepared for promotion of tourism.

The firm to be addressed in this case is Travelodge. It is a franchise firm which was founded by Scott king in the year 1939 and later began franchising in the year 1966. It offers exceptionally high quality products and services. In addition to its services, it is committed in its work, enabling it to acquire world-class attention and everybody interested to know more about it and also experience its services and products. Travelodge has grown at a very alarming rate, and it is in this view that we are interested to know more about it.

The buyers of the services of travel agencies are consumers, that is, individuals and businesses. For this industry we are dealing with a small degree of concentration, due to the wide range of services.

The leisure-cruise industry has been growing in popularity more and more each year for the past 10 years. According to the Florida-Caribbean Cruise Association, 15 brand new ships have touched the waters for the first time in 2014 (Cruise Industry Overview). The innovative features and amenities of these cruise ships are countless and will pleasure families of all tastes and sizes. Analyzing Porter’s six forces, we will see the industry’s reaction to competition and substitutes and how the industry will succeed in the future with these obstacles.

Table of Contents Title Page………………………………………………………… Table of Contents………………………………………………... Introduction……………………………………………………… Company Profile…………………………………………………. Chapter I: Internal Analysis of Travelex…………………………. Human Resource Management………………………………………. Technological Innovations…………………………………………… Organisational Structure……………………………………………… Marketing the Brand Name………………………………………….. Company Location…………………………………………………… Quality Processes and Procedures……………………………………

This study focuses on the key players in the industry of hospitality in India (Taj Hotels, resorts, and Palaces, The Leela palaces, Hotels and Resorts, ITC Hotels). Review

At Kings Travel the success factor of the growth is their friendly and highly professional services to maximise the customer satisfaction. Kings Travels’ staff is highly trained, efficient and knowledgeable in all aspects of travel, tour trade and because they are privately owned they offer impartial advice for customer benefits.