The Marketing Strategy Of Taco Bell

Second, should Taco Bell continue to use approved genetically modified substances in its food? Third, which steps should Taco Bell take in order to communicate with Kraft? Fourth, what brand damage has been caused, if any? And how can it be mitigated? Fifth, should Taco Bell contact media outlets regarding this issue or allow Kraft to take the lead given that it manufactured the corn shells?

The use of social media marketing has become a standard way in which organizations advertise their products or services. Social media marketing allows consumers to have immediate access to other consumers reviews or to post a review about a product or service. There is engagement between the company and the consumer (Evans, Dave 2010). Social Media emerged in the late 1980’s when websites such as Prodigy, Compuserve and America Online. Prodigy was first of it’s kind and was known as a ”consumer online service”. Half of the page is devoted to advertising. Facebook, Twitter, Myspace, Hi5, Bebo and Orkut are all social media platforms that are utilized as platforms today.

Social media has become an influential ground for consumers to share their opinions about a company’s brand and products. In addition, it helps in having a strong brand that produces positive relations and distinguish the brand from competitors, is a critical component for effective marketing. According to Dahlén and Lange (2009) “the quality of the product is not the evident factor when it comes to purchasing a product, the deciding factor depends on how the brand is perceived” (Para. 1). This demonstrates the importance of incorporating social media as a tool to promote brands, allow for interactions, and customer satisfaction by engaging with customers more frequently for feedbacks or reviews. Thus create an opportunity for the company to show its devotion to their customers, and initiate good reputation, which can increase sales. In other words, social media has the ability to upsurge the awareness for businesses as well as the brand.

Chipotle Mexican Grill is one the fastest growing restaurant businesses in the United States. Chipotle Mexican Grill was founded by the current CEO, Steve Ells, in 1993. Chipotle headquarters are located at 1401 Wynkoop Street, Denver, Colorado 80202. The company operates in the restaurant industry and more specifically the fast casual Mexican restaurant market.

The third issue for Trader Joe’s is their lack of social media presence. Trader Joe’s from their beginning has used a customer newsletter and occasional radio ads in order to promote their brand, and these advertising methods have not changed with the introduction and prevalence of social media. Many brands nowadays are seeking to gain a competitive advantage over the

We should be a part of our customers' lives and in the communities in which we serve” (Chick-fil-A). Chick-fil-A has used social media as a tool to advertise their brand and their charities. With over 35,000 social media mentions a month, the company is capable of crafting their branding and image in a matter of minutes (digiday). As of last year, a company that’s main product consists of a chicken sandwich topped with a slice of cheese and single pickle, has been able to amass 7.5 million Facebook followers and 335,000 Twitter users listening to their posts! (digiday). Chick-fil-A has a direct media line to their customers and those customers have reciprocated with a loyalty that rose to the level of listening to them at home or on their smart phones. Pretty remarkable for a quick service restaurant establishment started in an Atlanta

America is known for it’s ability to combine many different cultures and backgrounds together to make a great nation, it is even more famous for doing this with food. The United States is known for its fast food industry. With this also comes a blend of various food with an American twist. One example is the well known and popular fast food restaurant Taco Bell. While Taco Bell is not labeled strictly as Mexican food, I believe it draws enough inspiration from traditional Mexican cuisine that it should be judged on the regular Mexican food standard. If a person were to compare the “Mexican” food served at Taco Bell to traditional Mexican dishes, people would find the Americanized versions severely lacking. Taco Bell ignores many popular and more traditional dishes, it also does not use many common ingredients that have become a Mexican food staple such as fish, and - the biggest travesty of them all-Taco Bell greatly misuses salsa.

Despite these statistics only 31% of SME businesses actively operate a social media engagement strategy, this is an opportunity for the already tech-savvy company (Ravensdale, 2015). Doughnut Time 's social media team regularly posts photos of its gourmet treats on Instagram, where it has more than 80,000 followers, as well as on Facebook, where the Doughnut Time page has received more than 55,000 (Schlesinger, 2016). When analysing these main factors, Doughnut Time appears to be posed for product development, taking advantage of opportunities through the use of menu innovation and promotion deals (Newstex, 2014).

Social media has become an essential channel for corporations to build a two-way relationship with their customers. However, having a social media account cannot solve everything. To make the best use of social media in keeping a positive relationship with their customers, corporations ought to seek and maintain influence among their followers in social media, and participate in communications with them.

Taco Bell Corporation’s Director of Public Relations has in the last few hours received a phone call from the company’s Government Relations Team. The Government Relations Team has learned that a special interest group known as “Friends of the Earth” will be releasing information on Monday September 18, 2000 to the Washington Post. This press release will be implicating the Taco Bell labeled taco shells which are manufactured, distributed, and sold by

Social media is not new. Facebook has been around since 2004, YouTube since 2005, and Twitter in 2006. What is new is how social media sites like Facebook, YouTube and Twitter are affecting the way businesses market their products and services. Never before in our history have consumers been able to communicate so effortlessly with each other and with the businesses they frequent. Never before have businesses been able to interact and react to customer feedback so quickly and efficiently. However, just because businesses have the ability to use social media for their marketing and advertising efforts, does not necessarily mean they should. This paper intends to

Costco’s mission is, “To continually provide our members with quality goods and services at the lowest possible prices” (Costco.com, 2018). With the Costco mission in mind, their strategy was essentially simple in terms of marketing segmentation. Originally, Price Club started with a strategy of selling goods to the small business market, but branched off and began selling to selected non-business owners. As the world's first membership warehouse club, the strategy was simple and lucrative. After the two companies merged, Costco continued with the strategy of the membership warehouse club.

The Costco strategy for getting into the wedding gown business is to have a set of touring trunk shows at its Western stores during the season where people are planning their weddings. Costco's typical pricing strategy is to undercut competition and make up for this with high volume sales. The company applies this strategy to the wedding gown business as well. Costco offers one of the lowest prices of any company on its wedding dresses. The company's business plan ensures that the details have been fleshed out, and that has led to the unique distribution strategy for wedding gowns.

The company I have chosen to base my assignment on is Taco Bell. It is a leading Mexican style fast-food chain serving tacos, burritos, signature quesadillas, Border Bowls®, nachos and other specialty items. Currently, Taco Bell serves more than 35million consumers each week in approximately 5,600 restaurants in the United States of America. It is recognized as the best Mexican fast-food chains in the United States of America (Yum! Brands, 2010). This fast-food chain plans on introducing its products in Malaysia.

McDonald’s can use the power of social media to interact with its consumers to understand their grievances. Perhaps the negative publicity that the company has received is due to lack of proper interaction with the customers (Selcke, 2012). Through social media such as Facebook and Twitter, the company can enlighten the public on the quantity of calories that is present in every food item. Millions of McDonald’s customers can be reached via Facebook and Twitter. The company should use its Facebook pages to apologize for any bad decisions, set the record straight, and even seek advice from its consumers to enhance positive publicity (Selcke, 2012).