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The Marketing Strategy Of The Century Plyboads Ltd Essay

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ABSTRACT
The base of the project was to know the shoppers perception additionally because the dealers perception towards our company and also the unfold the attention of our merchandise. The study reveals the selling position of the Century Plyboads Ltd in Jubbulpore.
The project conjointly encompasses, identifies the scope and varied parameters, a client would look whereas getting into during a group action with Century Ply boards Ltd.
This project enclosed research for 2 phase Dealers and client that i used to be given a chance of live field visit to fulfill dealers of Century Ply in Jubbulpore. I met more or less fifty dealers and sub-dealer and fifty shoppers of Century Ply in Jubbulpore that was an excellent learning expertise on behalf of me.
The entire method of analysis are often divided into three parts:
PART ONE: process the scope of the study, process the target of the analysis, coming up with on the methodology and sampling, target phase, and form planning.
PART TWO: Real time information assortment on field and face to face interview.
PART THREE: Analysis and report writing.

The SWOT Analysis shows the pitfalls and identifies the opportunities offered for Century Plyboards Ltd and contestant analysis has conjointly been done by considering different shut competitory corporations.
After the analysis it 's found that the corporate is at the great position.

Introduction :
Manufacturer of No. one commercialism Ply boards
CENTURY Ply boards restricted, the

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